FAST FACTS ON CASINO GAMING

Integrated Resort Casino Model

The IR model explained!

1. What is the Integrated Resort Casino Model, exactly?

The Integrated Resort Casino Model is defined as a multi-billion dollar multi-dimensional resort that includes a casino that takes up no more that 10% of the resorts public floor space, but where the casino operators generate at least US$300 million in gaming revenues (MacDonald & Eadington, 2008, p.5-6).

2. Revenues from Integrated Resort Casinos are substantial.

The Asia- Pacific casinos and gaming sector grew by 12.5% in 2008 and reached $92.4 billion in value (Datamonitor, 2009). The Asia-Pacific casinos and gaming sector is forecasted to reach $157.3 billion in value by 2013, an increase of 70.3% over 2008 (Datamonitor, 2009).

3. Integrated Resorts Casinos target convention and exhibition travelers, not just gamblers.
Attracting convention and exhibition travelers is key for Bermuda to continue to increase its tourism numbers. Currently there is only one facility that can hold a very limited number of attendees (the Fairmont Southampton).

4. In the Integrated Resort Casino Model, a resort has several amenities, with a casino being just one.
While we must place emphasis on the casino within this model it is important that this model provides a holistic experiences for guest. It gives them more options regarding entertainment, dining, and gaming while offering high-end accommodations so that guest leave having achieved all of their vacation goals.

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