A.

Company Profile:
Name of Organization: Solaire Resort and Casino
Location of Address: Entertainment City, Tambo, Parañaque, Metro Manila, Philippines
Brief History:
The Solaire Resort and Casino was opened on March 16, 2013. In 2009, the Philippine
Amusement and Gaming Corporation (PAGCOR) granted Solaire Resort and Casino a license
under the name Solaire Manila. In 2010, the name was changed to the more elegant Solaire
Resort and Casino. SOLAIRE, which translates as "The Breeze From The Sun" in French, was
inspired by its location and the breathtaking sunset view of Manila Bay. It is a component of
Entertainment City, which will also include of Manila Bay Resorts, City of Dreams, and Resorts
World Bayshore.

Paul Steelman of Steelman Partners designed the building's architecture. The

aforementioned one-billion-dollar hotel and casino also provides several amenities and venues
comparable to those found at casino hotels in Las Vegas, Macau, and other resort areas.

Bloomberry Resorts and Hotels Incorporated is the parent company of Solaire. It is a

subsidiary of Sureste Properties, Inc., formerly Bloombury Investments Holdings Inc., and is led
by maritime port tycoon Mr. Enrique K. Razon Jr, who collaborated with Global Gaming Asset
Management (GGAM) on the Solaire project (Solaire, 2014).

Organization:

Nature of Business: Casino Resort and Hotel Complex

Products:
1. The Rooms

2. The Facilities
a. Spa
b. Salon
c. Fitness Centre
d. Swimming Pool

3. Dining Options

4. Gaming Experience
Highlights:
 2019 G2E Asia Awards
Solaire became the first Filipino luxury property in the industry to be named as the Best
Regional Asian Integrated Resort, besting other longstanding properties in Asia, as well as
contemporaries locally.
 Forbes Travel Guide 5-Star Award
An accolade that defines the true 5-Star hotels of the world.

Current Events:
Sky Tower

Sky Tower at Solaire Resort climbs even higher with another 5-star rating from Forbes
Travel Guide. This is the hotel's sixth straight Forbes Travel Guide 5-Star rating since getting it
for the first time in 2017, attesting to its unwavering dedication to providing the highest level of
service (Kortez, 2022).
B. ECONOMIC SWOT Analysis

STRENGTHS
1. One of the nation's first resorts and
casinos
2. Concentrate on premium and VIP market
3. Team of management experts
WEAKNESSES
1. Intense industry rivalry
2. Impressions of the location
3. Language barrier to Chinese client.

OPPORTUNITIES THREATS
1. Technology advancement 1. China and the Philippines have diplomatic
2. Creation to new job relations.
3. Covid-19 vaccine development 2. Covid-19 pandemic
3. Increased rivalry
C. Brief explanation of each point identified.

Strength:
1. One of the nation's first resorts and casinos- Being a pioneer in the business, it has
drawn attention and has the benefit of gaining the bulk of the clientele. (Solaire Resort
and Casino Analysis, 2016).

2. Concentrate on premium and VIP market- It increases the business's margins, and a
greater return on investment is anticipated. (Solaire Resort and Casino Analysis, 2016).

3. Team of management experts- When it comes to both internal and external

management, the function that the management of the resort plays is critical. (Solaire
Resort and Casino Analysis, 2016).

Weaknesses:
1. Intense industry rivalry- When Entertainment City Manila is finished in 2016, the other
3 IRs are anticipated to compete fiercely. Possessing a strong positioning plan and
standing out is not simple (Solaire Resort and Casino Analysis, 2016).

2. Impressions of the location- The opinion of Manila in the area is that it is unsafe, dirty,
and impoverished. Although this may be an incorrect generalization of the city, we feel it
might discourage consumers from visiting, particularly those from Japan, Korea,
Singapore, etc (Solaire Resort and Casino Analysis, 2016).

3. Language barrier to Chinese client- Almost nobody outside of the IRs could speak
Chinese. And there are no Chinese signage. This would be very inconvenient for the
Chinese clients, who are anticipated to be their core market (Solaire Resort and Casino
Analysis, 2016).

Opportunities:
1. Technology advancement- Technology & Automation also aid hoteliers in optimising
the productivity of their hotel personnel, reducing their total expenses, multitasking,
effectively interacting with visitors, and increasing the income, profitability, and return
on investment across all of their hotel's departments (Bhatnagar, 2020)

2. Creation to new job- The hospitality industry is a fascinating option for job-seekers
since hotels provide a wide variety of professional prospects and perks. These incentives
 and perks may be provided by hotel employers to indicate their appreciation for the
health and happiness of their employees.

3. Covid-19 vaccine development- The ultimate discovery of a COVID-19 vaccine is also

anticipated to remove a significant barrier to the sector's revival, allowing new tourist to
once again feel secure when traveling (E Global Travel Media, 2020)

Threats:
1. China and the Philippines have diplomatic relations- Existing conflict exists between
the governments of China and the Philippines over the contested sovereignty of a South
China Sea island. In May 2012, a large number of Chinese travel operators temporarily
suspended corporate package trips to the Philippines due to the growing anti-Philippines
sentiment in China (Solaire Resort and Casino Analysis, 2016).

2. Covid-19 pandemic- As a result of Philippines greatest economic downturn since the

Great Depression, it is impossible to discern the precise form of the tourism industry's
recovery from the Global Virus Crisis. Immediate resumption of international travel,
continued development of essential vaccines, and maintenance of essential government
backing are essential for the sector's unbroken route to recovery (E Global Travel Media,
2020).

3. Increased rivalry- Increased competition from foreign locations as a result of the open
and low-barrier nature of the tourist business, as well as its rise in the Asia-Pacific area.
Numerous nations and regions have seen this potential and are rushing to improve their
attractiveness.

D. Propose realistic and specific recommendations to:

· Improve strengths
· Pursue opportunities
· Mitigate weaknesses and threats

Covid-19 put a significant end to this sector. But now that travel restrictions have been
relaxed, wanderlust has returned. In addition, some hotels are already seeing robust business.

Honestly, none of us could have conceived of a circumstance in which we would be

fighting for our lives. But it is totally up to us how we perceive these obstacles, how we learn
from them, and how we emerge more powerful than before.
 Businesses used this chance to adapt and develop in order to prepare for the future.
Although these are natural disasters that are beyond our control, we can optimize our processes
and ensure that our firm survives the mayhem (Mistry, 2022).
References:
Bhatnagar, P. (2020). The Importance Of Updating Your Hotel Technology. https://www.
hotelogix.com/blog/2020/02/03/the-importance-of-updating-your-hotel-technology/

Cabaltera, J. (2016). SOLAIRE. https://prezi.com/5z4-3zkmu5hx/solaire/

Cortez, K. (2022). Another Year of Verified 5-Star Excellence for Solaire. https://www
.solaireresort.com/article/solaire-forbes-5-star-award-2021

Mistry, S. (2022). How to Deal with Common Challenges in Hotel Industry?. https://
www.ezeeabsolute.com/blog/how-to-deal-with-challenges-in-hotel-industry/

Solaire Resort and Casino Analysis. (2016). Retrieved from https://graduateway.com/

solaire-resort-and-casino/

Solaire Resort and Casino Review. (2014). World Casino Directory. https://www.world
casinodirectory.com/casino/solaire-resort-casino-manila-3655