KM 59 NATIONAL ROAD BRGY.

LALAKAY LOS BANOS LAGUNA 4030

Contact No. (049) 545-2613 | 0917 -719-8964
FACEBOOK ACCOUNT: Palm Springs Resort and Hotel
INSTAGRAM: @palmsprings.resort
 Executive Summary

The Palm Spring Resort is a unique and personalized destination that offers a
memorable experience for travelers. Established in 1990 as a private resort, Palm
Springs aimed with a focus on sustainability and supporting the local community,
aim to differentiate from larger and more commercial resorts. They offer its
customers experience the cool fresh country air and enjoy the crystal clear mineral
hot springs among the Palms situated between the majestic Mount Makiling and the
enchanting Laguna de Bay; it surely is a best through careful planning and
execution, a best option to enjoy your summer getaway or, any time of the year.
PROFILE

Introduction

Palm Spring Resort is a well-established leisure

destination situated in Los Baños, Laguna, known for its
natural hot springs and lush surroundings. The resort
offers a range of amenities, including
pools,accommodations,restaurants,and
recreationalfacilities. This research aims to assess
various aspects of the resort's business operations and
provide recommendations for improvement.
PROFILE

Research Design and

Methodology
a. Data Collection:
i. Primary Data: Surveys, interviews, and focus groups with
resort guests, staff, and management.
ii. Secondary Data: Market reports, industry publications,
competitor analysis, and financial data.

 b. Sampling:
i. Guests: Random sampling of guests during their stay at the resort.
ii. Staff and Management: Purposive sampling based on relevant
roles and positions.

c. Data Analysis:
i. Quantitative Data: Statistical analysis using software such as
SPSS to examine survey responses and financial data.
ii. Qualitative Data: Thematic analysis to identify common themes
and patterns in interviews and focus group discussion

 VISSION AND MISSION

The current vision of Palm Spring Resort is to become the leading vacation destination in
Laguna, offering exceptional service, amenities, and experiences to guests.
The current mission is to provide a relaxing and enjoyable environment for guests to unwind
and create lasting memories.

Review on the Company’s Current Vision Mission

The current vision mission of Palm Spring Resort align with the company’s goal of becoming a top
vacation destination in Laguna. However, the vision and mission statements could be more specific and
measurable.
FRONTAGE
Revised Vision and Mission
Revised Vision:
To become the premier resort in Laguna, offering exceptional
services, amenities, and experiences that exceed guest’s
expectation.

Revised Mission:
To provide a relaxing and enjoyable environment for guests to
unwind, create lasting memories, and promote sustainable tourism
practices.

External Analysis

General Environment:
1. Economic Forces: The Philippine economy is growing steadily, with tourism being a significant
contributor to the country’s GDP. The government’s efforts to promote tourism and infrastructure
development have led to an increase in domestic and international tourist arrivals.
2. Social, Cultural, and Demographic Forces: The demand for leisure and recreational activities
has increased among Filipinos, especially the younger generation. The trend towards eco-friendly
and sustainable tourism practices is also gaining traction.
3. Technological Forces: The use of technology in the hospitality industry is rapidly growing, with
online booking and mobile apps becoming increasingly popular among guests.

External Analysis

4. Political Forces: The government’s policies and regulations on

tourism and environmental sustainability can impact the resort’s
operations and profitability.
5. Environment Forces: The natural environment, including the
lake and surrounding mountains, is a significant attraction for
guests. However, the resort must also be mindful of the impact of
its operations on the environment and take steps to promote
sustainability.
Industry and Competitor
 Industry and Competitor

To summarize, to ensure the success of the resort, it is important to conduct a thorough market analysis
to identify the target market and their preferences. The resort should offer a range of amen and services
such as swimming pools, spa treatments, sports facilities, and restaurants to cater to different customer
needs and preferences. Additionally, incorporating eco-friendly practices such as using renewable energy
sources and sustainable materials can help attract environmentally conscious customers. The resort
should also have a strong marketing strategy to maximize its visibility and reach potential customers. This
can be achieved through social media, online booking platforms, and collaborations with travel agencies
and tour operators. Overall, a well-planned and executed resort in Los Banos Laguna has the potential to
be a successful business venture, providing a unique and memorable experience for its customers while
contributing to the local tourism industry.

 Summary and Conclusion

2. Competitive Analysis Porter's 5 models:

a. Current Competitors: Other resorts and hotels in the area.
b. Threat of New Competitors: Moderate. As mentioned earlier, the barriers to entry are high, but there are
still opportunities for new players to enter the market.
c. Threat of Substitute Products or Services: Moderate.
Other vacation destinations in the area could be considered substitutes, but Palm Spring Resort offers a
unique experience.
d. Bargaining Power of Suppliers: Low. The resort has multiple suppliers

 SWOT ANALYSIS

A. The Company's Major SWOT

1. Strengths
- Location near popular tourist attractions.
- Wide range of facilities and activities.
- Experienced and friendly staff.
2. Weaknesses
- Lack of brand recognition.
- High operating costs.
- Limited accessibility for customers without private transportation.

 SWOT ANALYSIS

A. The Company's Major SWOT

3. Opportunities
- Growing demand for tourism in the area.
- Expansion of services to include more activities and events.
- Partnership with local businesses.
4. Threats
- Intense competition from other local resorts and hotels.
- Economic downturns.
- Natural disasters.

Organizational Diagnosis
VI. STRATEGY FORMULATION

 VI. Strategic Implementation

Marketing Strategies

There are a variety of marketing strategies that Palm Springs resort could use to promote
itself and attract customers. Here are the few:

1. Social Media Marketing: Social media platforms like Facebook, Instagram, and Twitter
are great for promoting a resort. Share photos of the resort's amenities, events, and guests
having fun. Use hashtags to increase visibility and engagement.

2. Influencer Marketing: Partner with social media influencers who have a large following
and whose content aligns with the resort's brand. Invite influencers to stay at the resort
and share their experience with their followers.

 VI. Strategic Implementation

Marketing Strategies

3. Email Marketing: Build an email list of previous guests and potential customers and send
regular newsletters to keep them updated on the latest news, events, and promotions.

4. Content Marketing: Create blog posts and videos that showcase the resort's amenities,
activities, and local attractions. This can help improve the resort's search engine rankings
and drive traffic to its website.

5. Events and Promotions: Host events and promotions that target specific audiences, such
as families, couples, or business travelers. For example, a "romantic getaway" package
could include a couple’s massage, a candlelit dinner, and champagne.

 VI. Strategic Implementation

Marketing Strategies

6. Partnering with Local Businesses: Build relationships with local businesses, such as
restaurants, spas, and entertainment venues, and offer joint promotions or packages.

7. Search Engine Optimization (SEO): Optimize the resort's website with relevant keywords
and phrases to improve its search engine rankings and drive more traffic to the site.

HOTEL ROOMS –SUITE ROOM

HOTEL ROOMS -STANDARD
HOTEL ROOMS -FAMILY
HOTEL ROOMS -FAMILY
FUNCTION HALL
LOCATION MAP
KM 59 NATIONAL ROAD BRGY. LALAKAY LOS BANOS LAGUNA 4030
Contact No. (049) 545-2613 | 0917 -719-8964

FACEBOOK ACCOUNT: Palm Springs Resort and Hotel

INSTAGRAM: @palmsprings.resort