Republic of the Philippines

ISABELA STATE UNIVERSITY

COLLEGE OF EDUCATION
Echague, Isabela

Ronie D. Bagain
Jenevie D. Estrada
Mary Jane Felices
Angelica Fernandez
Benjz Alfred Ladines
Edmar Panizales
Jayza Reine Reyno

May 2022
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TABLE OF CONTENTS
Page
TITLE PAGE 1
TABLE OF CONTENTS 2

CHAPTER I: Executive Summary

Mission
Vision 3
Company Description 3
Service Offering 3
Goals and Objectives 3
CHAPTER II: Marketing Aspect
Target Market 4
SWOT Analysis
Marketing Plan
Promotional strategy
CHAPTER III: Operations and Production
Lisencing procedures
Management details
Ownership
Organizational structure
CHAPTER IV: Implementation Time Table
Gannt Chart

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I. Executive Summary
MISSION

To be able to reach the customer’s standards with our high-quality services in affordable
prices and to earn profit while providing a good customer service. Another, is to satisfy our
customers not only with our service offerings but to provide genuine heartfelt hospitality that
will engrave a unique experience in the heart and mind of every guest.

VISION

 Our vision is to be the best and first choice hotel and resort in the region. Being the best
means providing outstanding quality, service, cleanliness, and value, so that we make
every customer in our hotel and resort smile.
Company Description

The Like Home Hotel & Resort will be established by the year 2022 and it will be located at
Anonang, Cordon, Isabela. The Like Home offers a high-quality sightseeing natural scenery
that the customers can relax and release their stress. There will be a room that will
accommodate visitors. Everyone can enjoy the view and feel the good ambience of the
location.

The Like Home Hotel & Resort offers nipa hut rooms, swimming pool, and throwing angry
bottles that you can feel relax and comfortable. The target market will be tourists, families,
millennials/group of friends and honeymooners.
Service Offering
The following are the services and amenities that LH Hotel & Resort will provide:

 50 Nipa Hut rooms

 3 Outdoor Swimming pools for public (2 big pools for adult and 1 kiddie pool)
 In ground pools for private (for six to eight people, 20x40 foot pool and for couples, 10x12
ft.)
 Function Hall(for wedding, debut, birthdays, and other occasions)
 Meeting space available for groups
 Complimentary Wi-Fi
 Space for throwing angry bottles
BUSINESS GOALS AND OBJECTIVES

GOALS:
Our foremost priority is to provide excellent services to local tourists, and the surrounding
community by establishing a successful, dynamic social enterprise.
Our Goals include:
 Offering wholesome, fairly priced, ethnically diverse hotel room options

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 Creating an attractive and diverse pool designs
Providing excellent customer services that enhances the rapport with customers through
responsiveness to needs and requests
Establishing high quality jobs for resort staffs, including good wages and benefits, career
advancement opportunities, access to training and capacity building, participation in decision-making
and opportunities for ownership.
OBJECTIVES:
There are some objectives that Like Home Hotel & Resort needs to do so that it can achieve
its goals. These includes the following:
First, we will offer discounts and promos during the holiday season to attract people and visit
our resort. This can help to increase the market sales of the business. Also, offering something that
customers can gain a benefit has a big impact to them and we make sure that the costumers feel like
they are in their home literally.
Second, giving some trainings and seminars to the employees in order to fulfill the goal of
having a better customer service. Developing the skills and talents of the employees in a specific task
in the business can help to provide a better quality of customer service.
Lastly, provide a high standard of service suitable for individuals seeking, relaxing,
comfortable and memorable experiences. Produce expeditions and memories that would satisfy each
and every single of the customers.

II. Marketing Aspect

Like Home Hotel & Resort is located at Anonang, Cordon, Isabela where it is one of the best
locations for the resorts in Isabela. It is a perfect place to relax, unwind, best for business meetings
and celebrate occasions with your love ones.
Target Market
Like Home Hotel and Resort’s target market strategy is based on becoming a destination choice for
the people in Isabela who are looking for a place to relax or recharge. Potential customers are
grouped as follow:

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TOURISTS:
Tourists are always the first group of individuals who come to mind when it comes to a beach
resort and their target market. This is because the hotel and resorts are constantly a tourist hotspot
where people from all over the world congregate. Many tourists are tired of major cities these days,
with their lofty buildings and skyscrapers, congested streets, and speeding cars. They simply want to
go to the resort to relax, and have fun. As hotelier, if your hotel has a scenery effect at night, you are
likely to attract a large number of tourists. This market segment has an age range of 20-40 years old.
MILLENNIALS:
The young are the ones who have major tourism destinations on their bucket lists. Millennials
or a group of friends are always up for a trip. When you glance around the resort, you’ll see that the
majority of the people there are young. And as hotelier in charge of a hotel and resort, you’ll see that
the majority of your visitors fall into this category if you look at your historical data. This group of
people makes the most of every opportunity to visit tourist attractions, and the beach is one of their
favorite destinations. 26- 40 years old is the market segment in Millennials.
FAMILIES:
Families are typically among those who frequent the resort, especially during their free time
and holiday seasons. The majority of the time, families struggle to find time for themselves. They
may have hectic work schedules, insufficient travel time, or their children have lessons. Families
couldn’t seem to find the proper moment to get together. So they take advantage of every
opportunity to travel, and one of the most popular destinations for families is the resort. Families,
unlike tourists and young people, always plan ahead of time for their journey. They reserve their
accommodations ahead of time and make plans for the activities they will participate in. For family,
the family size can be 3-6 members.
COUPLES:
Last but not least, couples, particularly freshly married couples, engaged couples, or persons
in a serious relationship, are the most common visitors to a hotel and resort. These couples are
always on the lookout for new places to visit to deepen their love for one another or plan their
honeymoon, and the resort is usually their top choice. The market segment has an age range of 16-30
years old.

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SWOT ANALYSIS

STRENGTHS WEAKNESSES
Sufficient capital Having more competitors
Competent and dedicated employees Transportation
Having a more effective marketing
campaign to promote the resort
Excellent services and security
Good location and amazing landscape

OPPORTUNITIES THREATS
Ability to provide service to Weather and Natural Disasters (Storm,
consumers that wish to try etc.)
Having more competitors
something new
Job Opportunities
Create an employment for the
local people that can help on their
daily needs.
Table 1. Strenghts, Weaknesses, Opportunities, and Threats

Marketing Plan
Because not all places have a resort and also because we are just starting our business, Like
Home Hotel & Resort is a single site. Our resort, or the Like Home Resort is located in Cordon,
Isabela which is one of the provinces in Region II with a lot of hotel and resorts.
Anonang, Cordon, Isabela is in which we are based. We chose this area because it is one of
the best areas to set up a business and also has a nice view and natural scenery. Despite the fact that
there's a lot of resort businesses here, we chose it since it is convenient and easy to go around. We
will provide you a map of how to get to our Like Home Hotel and Resort and how to get there.
How to get there: First, you can ride a jeep, van, or bus if
you are a commuter. However, because our position is a
little off the beaten path from the national highway, I
recommend that you take a tricycle and ask the driver to
take you to Like Home Hotel and Resort. The cost of a
tricycle ride go to our site is 30 pesos each, whereas the
previous rate was 10 pesos. You can get off a bus or jeep
and see a sign for our resort along the highway if you're on
a bus or jeep. After that, you'll take a 5- minute walk from
the highway to the quiet street where our resort is located. There is signage of our resort along the

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route if you have your own vehicle, or you can check a map of Like Home Hotel and Resort on
Facebook and Google Maps. Our service is available to everyone, but we must, for the time being,
adhere to specific safety standards and ensure that people are served in a safe and healthy
environment. That is why we strictly adhere to the regulations and norms that have been established.
Since we have limited resources and need to manage our finances very effectively, we will
focus on three (3) categories: advertising, direct sale, and networking.
ADVERTISING. The majority of the advertising will be done via a search engine. Instead of
waiting days to see if a print ad has any effect, we can see the effects within days. Because and
Instagram are one of the most widely used app or site by the majority of consumers, creating a
Facebook page, Instagram account and website will also help us to advertise and promote our service
to more people more frequently.
DIRECT SALE. Because of the inseparability of the service and the supplier, direct sales had been
chosen. Personal visits, mail order, and internet solicitation, such as newsletters and email
subscriptions, are all part of the direct sale of services. In this way, Like Home Hotel and Resort will
have complete control over how our offerings are presented to our consumers and the rates we may
offer them at. We will have a fantastic opportunity to alter our marketing plan properly because
direct interaction implies direct feedback.
NETWORKING. In some cases, we may be able to submit papers as a response to the call for
papers in order to speak at some of the events. Using this method, we may be able to market our
company to a certain event or location that is taking place. We will be able to persuade more clients
to try our service if we have this opportunity. Also, to establish relationships with individuals in
similar or adjacent sectors, which will aid in our capacity to attract new clients, partners, and build
our business. Getting your name out there to a large number of people is the most important aspect of
successful networking.
 PROMOTIONAL STRATEGY

 Social Media
Use social media channels such as Facebook and Instagram. We set up a Facebook
profile and an Instagram account with the goal of disseminating information about the
company and making clients aware of the services we provide and promos we offer. Take, for
example, the true picture of the Like Home Hotel and Resort, the resort's facilities, and the
natural scenery. We'll also provide some further details, such as the location, phone numbers,
email, and so on. We will use these social media accounts to tell people about the special
services we are doing as well as consumer’s feedback from those who come and use our
services at Like Home Hotel and Resort. Because we do not need to spend money on
advertising with this strategy, social media platforms are simple and convenient to develop.
 Press (local journalist)
LH hotel and resort will coordinate to local journalists for news stories regarding the
development of the business, owner/developer information, opening dates, etc. By
accommodating the press’ requests for stories, it will also be free advertising for the public to
learn about the new up and coming hotel and resort.
 Pricing
Like Home Hotel and Resort will be offering a pricing discount during holiday
seasons to attract customers and increase the market sales. We will give 15% discount in each
package deals they will avail and extra 10% discount for persons with disabilities (PWD). We
will use some signage to inform the customers about the amenities we have. Aside from

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posting in the social media, the signage that we have in the site will help to inform them some
knowledge and information they need to know about the business.
III. OPERATIONS AND PRODUCTION
Licensing Procedure

Types of Business Fees Transportation Incidental Total

Licenses, Permits, and Registration (PHP) expenses expenses

Building Permit & Fire Clearance 4,938 500 0 5,438

Barangay Clearance 50 200 0 250
Cedula 50 300 0 350
Mayor’s Permit 5,000 300 0 5,300
Fire Clearance 10,000 200 0 10,200
Sanitary Permit 3,000 300 0 3,300
Total licenses, permits, and registration expenses 16,838

Table 2. Licenses, Permits, and Registration Expenses

Management details
Ownership
Like Home Hotel & Resort will be owned by Jayza Reyno and Benjz Ladinez. They will act in an
owner capacity, and will not be involved in the day-to-day operations of the hotel and resort. Jayza
and Benjz will hire the appropriate staff to ensure Like Home Hotel & Resort is a profitable and
successful business.
MANAGEMENT AND ORGANIZATION STAFFING
Management and supervisory skill’s organizational structure is the divisions of labor in
order to help the staffs to achieve their set goals and objectives and do their job well. It requires the
individual to enhance, develop and show their new skills such as communication, problem-solving,
motivation, managing and controlling people, planning, and being a leader for the benefits that can
help the business to grow. External financing refers to an institution or any kind of business that is
located outside of the business.

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ORGANIZATIONAL STRUCTURE
Roles and Responsibilities
President
The president has the moral authority in the business. He/she must ensure that the mission,
vision, and goals of the business will be surely achieved and properly implemented. He/she is
responsible in leading, guiding, directing and evaluating the roles and responsibilities of each
subordinates/officers, and ensuring that they are carrying out the day-today activities and
operations of the business. The president is also responsible in organizing the operations of
the business so that he/she will evaluate the success of the business.
Accounting and Finance Manager
The person who is in charge in this position is the one who is responsible in improving the
finances of the business. He/she is the one who will provide the financial statements that will
help in financing. He/she monitors and analyzes the data and financial reports that will help
the business in decision-making purposes in order to have a better flow and govern business.
He/she also supervises all financial aspects of a business.

Human Resources Manager

HR managers manage and oversee promotions and the distribution of bonuses, in
coordination with team and department managers. Human resources managers plan,
coordinate, and direct the administrative functions of an organization. They oversee the
recruiting, interviewing, and hiring of new staff; consult with top executives on strategic
planning; and serve as link between an organization’s management and its employees.
Hotel Administrator
He/She is responsible for the reception of guest as well as internal communications of the
hotel services. The reception and the registration of guests, monitoring of the guest requests
fulfillment, informing of the other hotel services about arriving and departing guest.

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Figure 1. Organizational Structure

PRESIDENT

Finance Team HR Team Administration

Team
Human Resource/
Finance Manager Personnel Hotel
Administrator

-Recruitment &
-Financial Accounting Selection -Front Desk

- Cost Accounting -Training and Dev’t - Reservations

- Tax Accounting -Perfomance Mngt. - Housekeeping

- Auditing and -Employee Relations - Sales & Marketing

Managerial
-Employment Law & - Events and Catering
Accounting
Compliance - Security
-Compensation &
Benefits &
Administration

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