YASTARIH RESORT

HOTEL

Bergonio, Rodessa Mea

Filasol, Devie
Parcon, Mia
Coloso, Jewel
INTRODUCTION
Vision
To be the Preferred Provider, deliver excellent service, high performance and great value. To maintain high ethical and professional
standards as we strive for a sustainable future.
Mission
The mission of Yastarih Resort is to provide outstanding lodging facilities and services to our guests. Yastarih Resort focuses on
individual business and leisure travel, as well as travel associated with groups meetings. We emphasize high quality standards in our
rooms and food and beverage divisions. We provide a fair return on investment for our owners and recognize that this cannot be done
without well trained, motivated and enthusiastic employees.
Concept Brief
The group came up with a resort where people can interact with nature. A place where individuals can truly relax and bask in a
moment. Such scenes where to escape to an island surrounded by the azure sea, walking in white sand, and swimming in clear waters
below while you relax in your over-water villa or bungalow. Enjoy a spa while gazing at the sun from an oceanfront Drink cocktails
in a cool breeze. With that overall experience, it will just give you that rejuvenating satisfaction. Yastarih Resort came from Arabic
word mean “relax”. It is located In Purok Malinong, Barangay. Miranda Pontevedra Negros Occidental. The aimed of our resort is to
make our guest relaxed without worries to think. The location of our resort is very suitable for its name, the guests, tourist or any
individual will feel at home and they will enjoy the ambiance of the site. We were locating our resort near the beach so that it will
easy for them to roam around the place and to see the beauty of nature. We aimed to let our guest experience to enjoy and relax in our
resort.
INDUSTRY
Current size of Industry
Restaurants and mobile food service activities industry accounts for majority of establishments
The final results of 2017 Annual Survey of Philippine Business and Industry (ASPBI) showed that a total of
28,932 establishments in the formal sector of the economy were engaged in accommodation and food
service activities. The number of establishments in 2017 decreased by 6.3 percent compared with the 30,889
establishments in 2016.
By industry, restaurants and mobile food service activities accounted for the majority of the establishments
numbering to 21,307 or 73.6 percent of the total. This was followed by short term accommodation activities
with 3,990 establishments (13.8%) and beverage serving activities with 2,836 establishments (9.8%). On the
other hand, other accommodation recorded the least number of establishments of 327 or 1.1 percent.
(Philippine Statistics Authority | Republic of the Philippines, 2022)
The percentage distribution of the number of establishments for all accommodation and food service
activities sector by industry group in 2017 is shown in Figure 1.
Restaurants and mobile food service activities industry employs the most number of workers
 
The total number of workers hired by the sector reached 452,732 in 2017. Of the total, 444,128
workers or 98.1 percent were paid employees and the remaining were working owners and
unpaid workers. The total employment in 2017 decreased by 8.7 percent compared with the
495,973 workers in the previous year.
 
Across industries, restaurants and mobile food service activities employed the highest number
of workers of 292,721 or 64.7 percent of the total. Short term accommodation activities
followed with 115,255 workers or 25.5 percent.  Beverage serving activities came third with
33,409 workers (7.4%).
 
Figure 2 presents the distribution of employment for all accommodation and food service
establishments by industry group in 2017.
Major Participation of the Industry
 
In the Philippines, the tourism and hospitality industry is one of the most important
contributors to the economy and progress of the country. It provides numerous
opportunities in various business sectors, as well as job opportunities for local
residents. 
Market Leaders
Factors to Succeed in the Industry
 
Customer Service. Yastarih Resort Hotel will provide the high-quality service that our guest demand, Yastarih Resort
Hotel will hire a qualified staff and employees to ensure efficient service to its guest throughout their stay.
Ambience. The Resort Hotel will create a pleasant atmosphere in which guest will find Yastarih Resort Hotel to be a
pleasant place to. The ambiance of the resort hotel includes the services provided by the proponents employee
personnel as well as the amazing atmosphere provided to guest by the beach resort hotel.
Quality. To meet the needs of its visitors, Yastarih Resort Hotel provides a high quality service and products. The
priority of the proponents is always the guest, followed by profit. The supporters will ensure that the beach resort hotel
provides the high-quality service that is visitors need.
PRODUCT/ SERVICES
The product development process can seem almost mysterious, and when you hear the origin stories of other
great restaurants, the journey to finish product rarely resembles a straight line. Bringing vision for an original
product to life is frequently one of the biggest hurdles for aspiring entrepreneur.
The proponent increases customer loyalty unless we are selling products with short shelf life, then at some
point, their loyal customers are going to have enough of their product. Expanding product line gives them fresh
opportunities to engage with their brand.
PRICING STRATEGY
PRICING STRATEGY
Pricing the product involves a certain amount of trial and error because there are so many factors to consider.
Yes, it is normal because sales and marketing jobs in many industries or generally offer commission base
compensation. It can be part of the salary of an employee or separate form of income that is paid on different
schedule. It is calculated based on percentage of total sales that means the more product or services an employee
can sell, the higher the amount they receive. Price is one of the factors affecting the customer’s satisfaction,
Yastarih Resort Hotel pricing is based on the portion size of every recipe. In order to set the price, the
researchers used a formula:
Cost per portion multiply make-up(3.5) = Selling Price.
TECHNICAL RISK
TECHNICAL RISK
The probability of losses linked with the marketing of a good or service is known as product risk. Risk is managed using a standard risk
management approach of detecting, treating, controlling, and monitoring risk as part of product development or product management. These are
some of the most typical product risks that could cause an issue for Yashtarih Resort Hotel product development.
 
1.Risk of Demand.This kind of risk in the firm is likely to be operational risk, such as a product launch that is delayed due to production issues.
2. Price Risk. Price concerns include the introduction of a new product, which results in a price war with Yashtarih Resort Hotel current and
potential competitors.
3.Customer satisfaction. This type of risk can be caused by poor quality requirements, non-functional requirements, design, testing, or quality
control difficulties in Yashtarih Resort Hotel.
4. Brand Risk. A product that tarnishes Nuevo Inn’s reputation. This could occur as a result of bad customer service and product quality.
Alternatively, it could be a product that just does not appeal to customers, resulting in a negative impact on Yashtarih Resort Hotel brand.
5. Inventory danger. During business operations, inventory issues include shortages in one channel and surplus in another.
6. Reputation. A faulty product and the resulting publicity have hurt Yashtarih Resort Hotel reputation.
7. Regulations and Compliance. Yashtarih Resort Hotel goods break rules, regulations, or industry standards. If a product is deemed detrimental
to markets, the environment, or human health, it may be subject to new regulations.
8. Liability for products. Damage caused by a product failure, such as a business’s unsafe product that can or does cause injuries.
MARKETING ASPECT
GOALS AND OBJECTIVES
• To maintain customer’s satisfaction and meet their satisfactory level.
• To deliver services with sincerity and integrity.
• To establish and make a name in the tourism industry as one of the competitive resorts hotels
• To perform a feasibility study that will serve as a guideline for whether or not this particular resort will be a
success if built and operated
• To answer the locals' need for a local, eco-friendly resort that contributes to the preservation of the
establishment's and society's cultural and environmental embodiment.
• To build a resort and spa that meets the needs of local and international tourists who appreciate its culture,
ambiance, products, and services, as well as to provide long-term employment and income to residents.
• To create a financial asset for the property's developer and owner that can provide a reasonable income.
MARKETING ASPECT
COMPETITORS ANALYSIS
Every business has its own competitors. In dealing with these competitors, a business must strategize and
develop a wise tactic. Before formulating this strategy, one must know the possible competitions. One way of
determining this is by understanding each profile of the business rivals. Below are the lists of the stores that
offer products in line with our business:
Galve beach
Royal villa
Edit beach
Bianes
Beach 49 blue wave beach
MARKETING ASPECT
MARKETING STRATEGIES
• The following are the initial marketing strategies of Yastarih Resort Hotel:
• The resort will hold a tour guiding competition for students from various schools within the municipality at the grand opening to showcase the natural
beauty of Pontevedra.
• The first ten clients who check-in during the first 24 hours of the resort's opening day will receive a 10% discount.
• Offering a complimentary one-night stay at the resort to the client who receives the most number of likes on his or her shared post about the promotional
post on the resort's official Facebook page.
• For those guests celebrating special occasions like birthday, wedding anniversary, etc., will receive a 20% discount.
• Guests with early bookings, such as those made more than one week before the check-in date, will receive a complimentary breakfast.
• Product samples and freebies will be available. When introducing new food and household items, companies commonly use giveaways and the
provision of free samples to potential clients. To encourage customers to try new items, many of these businesses organize in-store promotions in which
they give free product samples.
• Build a right portfolio or mix of products to guarantee that customer acquisition and retention goals are met.
• Create a well-maintained and high-quality website to attract the attention of potential customers and make it simple for them to purchase our packages or
products over the internet.
• The resort will organize Clean Up Drives, and other environmental activities that will help to maintain the beauty of the resort as well as to heal Mother
Nature.
•  Will offer a raffle coupon good for 2, 4 and 6 for those who will join our activities that will be posted on social media.
MARKETING ASPECT
• SAMPLE FLYERS & POSTERS
MANAGEMENT ASPECT
FORM OF BUSINESS ORGANIZATION
Yastarih Resort Hotel will be a partnership type of business that consists of two owners. This is the established
form of ownership because both of them will be responsible for managing the company and the income or
losses the business will generate.
In addition to this, according to the ARTICLE 1767, by the contract of partnership two or more people tie
themselves to contribute cash, property, or industry to a common finance, with the purpose of dividing the
benefits among themselves.
All of the documents and contracts will follow the jurisdictions of the governmental alliance under the Security
of Exchange Commission (SEC).
RECRUITMENT PROCESS
TRAINING DEVELOPMENT PROCESS
TRAINING MATRIX
ENVIRONMENTAL ASPECT
ENVIRONMENTAL ASPECT
The study includes how the resort and hotel preserve the environment, ensuring eco-friendly practices to both
the organization and guests are executed and contributed. It also concerns not only the establishment but the
community as well. It will adapt programs beneficial to environment protection which will be part of its
corporate responsibility.
GARBAGE DISPOSAL
GARBAGE DISPOSAL
Yashtarih Resort Hotel will be a trash management system implemented. To reduce trash, the resort employs
waste prevention and recycling activities. Reduce, reuse, and recycle will be observed at the Yashtsrih Resort
Hotel. It will handle the resort’s waste collection and disposal, which will definitely generate garbage. To
arrange a rubbish collection, the local garbage collector will be notified. Employees will also receive seminars
and training on proper rubbish disposal. Customers will be taught about rubbish separation and recycling.
Garbage cans will be available in customers’ rooms and throughout the resort. It also applies to restaurants and
resorts; food waste should be removed from food producing areas as soon as possible and responsibly, at least
once a day, and whenever the bin is full.
ETHICAL CONSIDERATIONS
• ETHICAL CONSIDERATION
Every business, including the hotel industry, has its unique set of ethical challenges. Although the hospitality
industry may not appear to be unethical, it has been known to be less than welcoming at times. The good news
is that the hotel industry’s prevalent ethics challenges can be overcome. Employees and visitors are happy with
better ethics. Naturally, this leads to increased popularity, client loyalty, and revenues.
SOCIO ECONOMIC ASPECT
Socio Economic Aspect
The project will provide socio-economic gains as it would contribute to the locality in terms of government,
society/community and employment of the manpower industry and revenue of the said locality when the resort
attracts more guests .
Government
Government is a political system which is in charge of administering and regulating a specific community or the
country itself. By that, they are concern in all circumstances that affects the country. One of it is the tourism which
can really help in the growth of our country. Tourism is a major source of income for many countries. It is
advantageous if a lot of people are visiting our country because by this, it will have a higher economic growth.
The proposed study can be an additional tourist attraction in Miranda Pontevedra Negros Occidental, also local
people may urge to visit the place. The study can contribute to the tourism development of the City. Moreover, the
government needs revenue to defray its expenses and that is why they impose tax on persons, properties, and also
businesses. The government and also the taxpayers can benefit on this matter. The Yashatarih resort hotel I
foreseeable to generate income that could be taxable, which is subject to Income Tax and Business Tax, which will
be remitted the Government. Also, the business is required to pay various local Taxes and Fees that will be used to
support the activities of the locals for its people.
SOCIETY/COMMUNITY
Society refers to the group of people living together in organized communities with shared by laws, traditions
and values. The proposed study will play a part to the society because it will affect the government and also the
employment. The study will give contributions to them that are beneficial on their part.
 
EMPLOYMENT
The Yashatarih Resort Hotel provides job opportunities to the locality which reduces the unemployment rate of
the economy. This implies an increase of job opportunities to the society wherein they can be part of the
manpower . Through this, unemployment rate of the country will be reduced.
SUMMARY
Nowadays, most of the people are looking for a place to hang out wherein
they can relax and mingle with their families and friends. Where they can
also interact with nature and be at peace. Yastarih resort hotel aims to
provide its customers a satisfying and unique experience for its guests.
Yastarih resort hotel will be located in Brgy. Miranda , Pontevedra, Negros
Occidental . Most tourists nowadays choose to visit resort hotel, as it is
easily accessible to the target clientele. The location is on the seaside,
which is accessible and immediately visible to guests. A large number of
consumers are eager to visit the resort because of the various variations of
their product and services that can supply and suit their needs. Yastarih
resort hotel is a place where they can feel at ease and at peace. Despite the
fact that Pontevedra is recognized for its clusters of beaches and resorts
across the municipality, people are always looking for something new.
CONCLUSION
Following a thorough analysis of the feasibility of the Yastarih resort
hotel as a viable enterprise in the municipality of Pontevedra.
Furthermore, because of its convenient position, it can contribute to
the rising economy of Pontevedra and its tourism industry.
RECOMMENDATION
As a result, Yastarih resort hotel is an excellent opportunity to join the
growing number of resorts in the Pontevedra municipality. As the
municipality continues to thrive as one of the tourist destinations of
Negros Occidental, the development of a resort company is a realistic
project, especially since it will be located in an area where the beaches
are close to the main highway.Future researchers are also encouraged
to perform future business feasibility studies.