Orange County Convention Center Orlando, Florida | May 15-18, 2011

AFS and Retail Solutions Integration

Rena Cummings, Fossil Cuneyt Vanli, Luxottica Christoph Schroeder, SAP

[ AFS and Retail Solutions Integration

Critical Component Raw Material Vendors Factory/ Sourcing
SOs - POs

Sourcing Agent

ecommerce

Retail Business

Wholesale Business 3PL Freight Consolidator

Retail Store

Consumers

3PL/4PL Domestic Shipping Distribution Center

Distribution Center Consumer Direct

Brand Wholesalers

Retail Customers

Real Experience. Real Advantage.

[ Agenda
Welcome & Introduction (Christoph Schroeder)
Fossil runs SAP (Rena Cummings)

Oakley runs SAP (Cuneyt Vanli)

Wrap up (Christoph Schroeder)

Real Experience. Real Advantage.

[ Fossil runs SAP

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[ Learning Points
Fossils wins and hurdles Process flow of an order between AFS and Retail Data flows between AFS, Retail and POS

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[ Basics
Have Initial Done

about 400 stores globally. go-live of Retail was April 2007. EMEA project in 2010 Retail and 2011 POS

in two phases our most recent project. Phase I EMEA stores moving on Retail go-live in fall of 2010. Phase II is POS rollouts to EMEA stores, and is still going on.. The POS rollouts should be done by this summer. Asia Pacific would be next for POS rollouts, perhaps 2012.
On

ECC 5.0 in Retail and needing to upgrade to ECC 6.0; AFS 6.0

Before

EMEA we were already live in UK, US, AU and CA. Coming in in perhaps late 2011 or early 2012: upgrade of Retail to ECC 6.0 and Asia Pacific stores on Retail. Asia Pacific stores act as subsidiaries now. With a sub relationship in the wholesale AFS system.
Ten

countries included in the scope of the Global Fast project for EMEA: Germany (DE), France (FR), Netherlands (NL), Denmark (DK), Spain (ES), Italy (IT), Austria (AT), Belgium (BE), Sweden (SE) & Switzerland (CH).
Price

differently for full price and outlet, so needed a mechanism that allowed different prices by concept.
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[ Best Practices / wins

Easier to segregate accounting transactions using Retail, instead of being a sub on Wholesale. Supported integration with an upgraded POS system. Have information of flow to registers and back in this presentation. Gives stores a mechanism for inventory control and visibility to shrinkage.

More visibility to purchasing related to individual Retail stores (Retail buyers can purchase inside Retail directly), margins, profit and loss, open to buy Just makes stores easier to analyze.
Less taxation on batch job stream b/c unless dependencies are required we can run jobs in AFS at same time as Retail, have interfacing jobs. Allows Retail to run some unique processes without impacting AFS. Outages for Retail do not have to be same time/date as AFS & vice versa.
8

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[ Challenges for Fossil

Pricing and listing requires much time and effort b/c of AFS houses the material master data. There does not seem to be a good way to create large volumes of data directly into Retail (that we are aware of) Why is there not a CIF mechanism for moving data between AFS and Retail like there is between AFS and CRM and AFS and APO???? Ability to use one default order type, so use multi-store order, need method for using no charge order when items should be free of charge. The styles have pricing by size in Retail but we do not price by size in AFS, so have issues with idoc postings that require clean up. (Use return authorization in AFS, but idocs from Retail fail b/c of pricing by size in Retail that we do not have in AFS.) Our design requires transport of sold to per concept and country, not glamorous to transport customer data. The interface design is quite complex, there is a large learning curve for users to pick up master data efforts.

Real Experience. Real Advantage.

[ Process flow of an order

iDoc PO placement Multi Store Order

Allocation (runs in background)

Post Goods Issue

Invoice job run iDoc Purchase Order

Billing output

Invoice Verification

SAP Retail
Real Experience. Real Advantage.

SAP AFS

[ Data interfacing with POS

Real Experience. Real Advantage.

[ Retail order processing

*Use copy of BD10 transaction we call ZBD10 to load ARTMAS, COND_A & INFREC, DESAV in our ZWRR delivery output and INVOIC in our Z810 output

Real Experience. Real Advantage.

[ Store processing

Real Experience. Real Advantage.

[ Store register example

Real Experience. Real Advantage.

[ Agenda
Welcome & Introduction (Christoph Schroeder)
Fossil runs SAP (Rena Cummings)

Oakley runs SAP (Cuneyt Vanli)

Wrap up (Christoph Schroeder)

Real Experience. Real Advantage.

[ Oakley runs SAP

Real Experience. Real Advantage.

16

[ Background Oakleys Experience

Oakley Most

has implemented SAP Retail in 2004 to support its retail stores.

of the implementation effort was dedicated to enhancing and building the integration points between Oakleys AFS and retail systems.
Oakleys Article

integration efforts included the following:

master Standard interface was utilized and enhanced with custom solutions to allow handling of large number of articles with minimal manual handling.
Financials Order

Custom interfaces were created to address the requirement to move the financial data to the AFS system as the system of record. management Standard IDOCs were utilized with various user exit enhancements.
Pricing BW

Custom interfaces were created to monitor the changes in the key pricing elements in the AFS system and update pricing and cost in the retail system. extracts Standard extracts with user exit enhancements were used to normalize data.
Various

reporting tools These were created to address the requirement to provide real time inventory visibility across the systems.
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[ Dual Instance Integration Points

As the number of retail doors increase, the need for more robust, comprehensive integration between AFS and Retail is needed:
Financials Inventory Master Price

visibility and Merchandise Distribution

data

Material
Order

master

and Cost processing warehouse integration

Business

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[ System Landscape
SAP RETAIL
Article Enrichment Retail Pricing Article Master Key Pricing Data Purchase Order Material Master Key Pricing Data Sales Order

SAP AFS
Material Creation Pricing Creation

SYSTEM OF RECORD

POS
Receipt

Fulfillment Request

Allocation

Ship Notification
Sales Returns Inventory Adjustment s Financial Postings Via POS Integration

Shipment Financial Reporting

G/L Data Extract

G/L Data Posting

Accounting for Retail

Reporting
LEGEND Function Integration Process

Inventory Lookup

Inventory Lookup

DC on Hand for Retail

Custom Enhancements Standard Integration Minor Improvements

SAP BW

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[ Financials
REQUIREMENTS The AFS system is determined as the system of record for the organization. Retail company codes are closed in the AFS system together with all other company codes for the organization. Financial reporting for the organization, including retail business, is produced out of the AFS system. All financial transactions are replicated in the AFS system in detail. Financial data is critical and failures in the integration can have unforeseen financial and legal ramifications. Significant development effort needed for custom solutions to build a robust tool that can handle large volumes of financial data with proper monitoring tools. Continuous maintenance and support of the complex custom interfaces There are no standard integration tools to move financials as journal entries from one system to the other in the context discussed here. Standard integration between the retail and the AFS systems to move financial transactions. Proper monitoring and error resolution tools to ensure transactions are not duplicated or lost and all financial data is properly moved. Integration will need to be able to support large volumes of data. Configuration tools to manage the integration parameters.

CHALLENGES

WHAT EXISTS

WHAT IS NEEDED

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[ Inventory Visibility and Merchandise Distribution

REQUIREMENTS Distribution centers are managed in the AFS system. Retail stores are replenished and fulfilled from the DCs in the AFS system. Day to day retail operations require visibility to DC inventory. Planning distribution to retails stores based on DC quantities or receipt against a collective purchase order. DC inventory levels play a key role in the retail planning and replenishment processes. W A number of function in the retail system especially around merchandise distribution cannot be utilized due to lack of a retail DC. However the DCs that exists in the AFS system serve as the DC to retail business. No standard tools exists. Capability to have full visibility to DC inventory levels across the systems. Capability to execute push and pull type of distribution planning in the retail system. Capability to execute on the distribution plan in the AFS system. Best practice scenarios defined and configured to support these processes.

CHALLENGES

WHAT EXISTS

WHAT IS NEEDED

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[ Master Data Article Master

REQUIREMENTS The AFS system originates material master data. A selected assortment is needed in the retail system. Materials and grids are mapped to articles and variants. Data is extended in the retail system for retail use.

CHALLENGES

Typically the large number of materials that need to be replicated and the complexity of the data object (due to style SKU relation), makes the manual handling during the integration process unpractical. Because of the mapping between material-grid to article-variant the replication of the data is only possible through the interface. Enrichment of the article master data in the retail system requires manual intervention.
Standard AFS to retail interface for articles is provided by SAP. A workflow technique is proposed to trigger a manual process to extend the articles in the Retail system. Extended mapping options and ability to initiate a process chain to allow automated enrichment of article data in the retail system. Ability to monitor and alert for errors during the process. Ability to manage certain changes to update article master data in the retail system.

WHAT EXISTS

WHAT IS NEEDED

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[ Master Data - Pricing and Cost

REQUIREMENTS CHALLENGES WHAT EXISTS The AFS system identifies key price lists such as MSRP and wholesale pricing. Ability to utilize these price points in the retail system directly or as basis for further pricing. Having price variations between the two system can lead to financial ramifications and lost opportunities. Integration exists to move sales pricing conditions from the AFS system to the retail system as purchase conditions. Further capability to move any type of sales and purchasing pricing data from the AFS system to the retail system and store them as various pricing elements as needed. Capability to keep pricing in sync in between the two systems.

WHAT IS NEEDED

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[ Order Processing
REQUIREMENTS Establish a buy-sell relation between the two systems where the retail system buys from the AFS system. Fulfill replenishment requests generated from the retail system. Execute shipping and receiving functions while keeping related documents across the systems updated accordingly. Reconciliation processes between the retail system and the AFS system for open quantities, inventory in-transit and quantity differences encompasses a large number of documents. Integration is managed through standard EDI flows that encompasses purchase order, shipping notification and invoice. Enhanced integration capabilities between the two systems to keep purchase orders and sales orders in sync constantly. (Integration model between SAP CRM and SAP ERP can be taken as an example here). Clear view of unfulfilled demand.

CHALLENGES WHAT EXISTS

WHAT IS NEEDED

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[ Business Warehouse Integration

REQUIREMENTS Provide a common view of the organization including all lines of businesses including retail, wholesale, e-commerce etc. For the organization there is one item master data which is typically the material master in the AFS system. Thus article numbers need to be mapped to material numbers for the common data structures. Differences in the structure of article and material master data requires a data normalization effort while extracting into BW. Differences in the transaction structures requires some mapping effort to populate the BW data structures. Standard BW extracts exists BW can handle both article and material numbers. Mapping tools to normalize the data for a common data structure.

CHALLENGES

WHAT EXISTS WHAT IS NEEDED

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[ Agenda
Welcome & Introduction (Christoph Schroeder)
Fossil runs SAP (Rena Cummings)

Oakley runs SAP (Cuneyt Vanli)

Wrap up (Christoph Schroeder)

Real Experience. Real Advantage.

[ Wrap up: AFS and Retail Solutions Integration

Critical Component Raw Material Vendors Factory/ Sourcing
SOs - POs

Sourcing Agent

ecommerce

Retail Business

Wholesale Business 3PL Freight Consolidator

Retail Store

Consumers

3PL/4PL Domestic Shipping Distribution Center

Distribution Center Consumer Direct

Brand Wholesalers

Retail Customers

Real Experience. Real Advantage.

[ Relationship Between the Two Systems

Both systems must be configured as EDI Partners in order to exchange business documents
AFS defined as the Vendor in Retail Retail defined as the Customer in AFS
Retail Sold-To partner function defined for Corporate Retail Account Retail Ship-To partner function defined for Retail Stores and DCs

Implementation scenario Begin with AFS Retail in conjunction

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[ Leveraging Coordinated Business Processes across two Systems

Merchandise Category
Merchandise Category & Related Data via ALE

Customizing Tables for Interface Style Master

Style Master

Article Master via ALE

Assign Styles to Stores (Workflow) Purchasing Price Info Record w/ Conditions

Info Record & Pricing Conditions via ALE

Sales Price w/ Conditions

Sales Order
Purchase Order via ALE

Purchase Order

Advanced Shipping Notice (ASN) via ALE Invoice via ALE

Delivery

Invoice Verification

Invoice

SAP Retail
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SAP AFS

Thank you for participating.

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