House of Quality Examples

Dr. Everette S. Gardner, Jr.

Rock-Climbing Harness Blank House Suntex Process Windshield Wiper Restaurant Design Auxiliary Power Unit Refrigerator Continental Airlines

Key to roof / correlation matrix symbols + Positive / Supporting - Negative / Tradeoff

+ + -

Rock-Climbing Harness
+

DIRECTION OF IMPROVEMENT TECHNICAL REQUIREMENTS Performance measures Size of range Technical details PLANNING MATRIX

CUSTOMER REQUIREMENTS Easy to put on Comfortable when hanging Fits over different clothes Accessible gear loops Does not restrict movement Lightweight Safe Attractive TECHNICAL PRIORITIES PERCENTAGE OF TOTAL Our product Competitor A's product Competitor B's product DESIGN TARGETS

2 5 1 3 5 3 5 2 54 81.2 63 23.4 70.2 191.6 98.6 30 9 13 10 4 5 3 6 8 12 4 5 4 6 31

4mm

3 4
1

3 4 1 4 2 2 3 2

4 2 5 1 3 5 3 5

4 5 2 3 5 3 4 3

1.2 1.1 2.6 1.2 1.4 8.4 1.2 1.0 1.2 1.0 1.0 3.0

7 22 3 8

3 2 3 4 2
612

1.6 1.4 11.2 29 1.0 1.0 3.0 1.0 1.2 6.0 1.2 1.1 2.6
38

8 16 7

Total (100%)

16 1 4 1 2

5 4 5 3 4
Key to interrelationship matrix symbols Strong interrelationship Medium interreltionship Weak interrelationship

Y 174g 250 Y 193g 321 Y 157g 198 Y 160g 250

8mm 3mm 4mm

Suntex Process

Correlation: Very Strong Relationship Strong Relationship Weak Relationship

Chemical Film Removal

Packaging: Appearance

Packaging Material: Product Preservation

Quality of Suppliers

Pathogen Removal

Engineering Characteristics

Soil Residue Removal

Customer Requirements

Importance to Customer

Wax Removal

Selling Points

Brand Taste Appearance Price Germ-free Pesticide-free Convenience

2 5 5 3 4 3 3 4 5 4 4 2 5 5 5 5 5 3 3 4 4

Importance Weighting Target Values Deployment

Windshield Wiper

Restaurant design for Conference center

Refrigerator