Brand Comparison Questionnaire LOreal and Lakme

Age: Gender: Q#1. Which brand will you PREFER over the other? !"real a#$e Q#%. For how long have you been u&ing the !"real brand? e&& than a year 1 year % year e&& than ' year& (ore than ' year& Q#). What do you thin#* i& the $ain rea&on +or your u&e o+ !"real brand? Price Product& Place Pro$otion Q#,. -ow did you co$e to #now about the !"real brand? .hrough adverti&e$ent Word o+ $outh in+luence /nternet Q#'. What other 0roduct& would u li#e to &ee +ro$ the !"real brand? 1tate any.

Q#2. /+ you thin# !"real i& not +ollowing a 0ro0er $ar#eting &trategy* &ugge&t a $ar#eting &trategy +or it.

Q#3. For how long have you been u&ing the a#$e brand? e&& than a year 1 year % year e&& than ' year& (ore than ' year& Q#4. What do you thin#* i& the $ain rea&on +or your u&e o+ a#$e brand? Price Product& Place Pro$otion Q#5. -ow did you co$e to #now about the a#$e brand? .hrough adverti&e$ent Word o+ $outh in+luence /nternet Q#16. What other 0roduct& would u li#e to &ee +ro$ the a#$e brand? 1tate any.

Q#11. /+ you thin# a#$e i& not +ollowing a 0ro0er $ar#eting &trategy* &ugge&t a $ar#eting &trategy +or it.

Q#1%. Plea&e write one o+ the +ollowing& in the one!& you +ind a00ro0riate to the corre&0onding 0roduct. 7ery ow Product& Price Place Pro$otion LOreal ow Average -igh 7ery -igh

7ery ow Product& Price Place Pro$otion

Lakme ow Average

-igh

7ery -igh