1.

If the credit period is extended to two months, the dealers can stock out products Than the other brands since most of the dealers are ordering the product according to the demand. 2. The company has to take necessary steps to reduce the cost of the product. 3. The company needs to take necessary steps by giving 2 months credit period and by giving 6% discount for the dealers who are dealing other brands rather than Exide. 4. The company has to take necessary steps to motivate small dealers also, through Promotional activities and introduce new schemes.