FACTORS AFFECTING PERCEPTION

CONTENTS

Introduction Types

INTRODUCTION
Perception:

Translation of raw data from the senses into the meaning. Our brain can interpret the situation according to the situation. Process of receiving, selecting, interpreting, checking & reacting to the sensory data. Perception is a cognitive factor of human behaviour.

TYPES
Factors Affecting Perception:
o o

Internal factors External factors

LEARNING

AND EXPERIENCE

Ambiguous figures can be seen in different ways to make different images. Best known ambiguous figure is old woman/young woman, by E. G. Boring

INTERNAL FACTORS
Needs

& Desire:

Perception varies depending upon variations in his/her needs and desires from time to time.
Personality:

Closely relate to needs and desire is the personality of the perceiver which affects what is attended or perceived in the given situation.
Experience:

Experience and knowledge serve as basic for perception. Successful experience also helps perceiver understand stimuli with more accuracy.

EXTERNAL FACTORS
Size:

The principle of size says that the larger the object, the more is the probability that it is perceived. Size attract the attention of the individuals.

Intensity:

Intensity is closely related to size. The intensity principle of attention states that the more intense the stimuli, the more likely it is to be perceived.

 Frequency:

The frequency principle states that repeated external stimulus is more attention getting than a single one.

Contarst:

As per contrast principle the external stimuli which stands out against the background will receive more attention.

 Status:

Status held by an individual also influences his or her perception about things or events.
Movement:

The movement principle says that people pay more attention to a moving object than the stationary ones . People will be attracted more by a running train than one standing on the platform.

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