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  • Selling and Negotiation

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    Dhanush Rao
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    Selling and negotiation meaning About product Dairy milk – history 1. They make and sell three kinds of confectionery: chocolate, gum and candy 2. We operate in over 60 countries 3. John Cadbury opened for business in 1824 - making us nearly 200 years young 4. We work with around 35,000 direct and indirect suppliers 5. We employ around 45,000 people 6. Every day millions of people around the world enjoy our brand Marketing strategies Advertise During late 90’s 1. Campaign: ‘khanewalon ko khane ka bahana chahiye’. 2. Target: widening chocolate consumption among the masses Most recently 1. Campaign: ‘kuch metha ho jaye’ 2. Target: to associate Cadbury with celebratory occasion 1. Campaign; ‘pappu pass ho gaya’ 2. Target: encourage those who have pass the exams to celebrate with dairy milk 1. Campaign: ‘miss palampur’ 2. Target: focusing on the adults 1. Campaign: ‘aaj pahli tarik hai’ 2. Target: to celebrate pay day/ salary day

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    Selling and negotiation meaning About product Dairy milk – history 1. They make and sell three kinds of confectionery: chocolate, gum and candy 2. We operate in over 60 countries 3. John Cadbury opened for business in 1824 - making us nearly 200 years young 4. We work with around 35,000 direct and indirect suppliers 5. We employ around 45,000 people 6. Every day millions of people around the world enjoy our brand Marketing strategies Advertise During late 90’s 1. Campaign: ‘khanewalon ko khane ka bahana chahiye’. 2. Target: widening chocolate consumption among the masses Most recently 1. Campaign: ‘kuch metha ho jaye’ 2. Target: to associate Cadbury with celebratory occasion 1. Campaign; ‘pappu pass ho gaya’ 2. Target: encourage those who have pass the exams to celebrate with dairy milk 1. Campaign: ‘miss palampur’ 2. Target: focusing on the adults 1. Campaign: ‘aaj pahli tarik hai’ 2. Target: to celebrate pay day/ salary day

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    Selling and Negotiation

    Uploaded by

    Dhanush Rao
    Selling and negotiation meaning About product Dairy milk – history 1. They make and sell three kinds of confectionery: chocolate, gum and candy 2. We operate in over 60 countries 3. John Cadbury opened for business in 1824 - making us nearly 200 years young 4. We work with around 35,000 direct and indirect suppliers 5. We employ around 45,000 people 6. Every day millions of people around the world enjoy our brand Marketing strategies Advertise During late 90’s 1. Campaign: ‘khanewalon ko khane ka bahana chahiye’. 2. Target: widening chocolate consumption among the masses Most recently 1. Campaign: ‘kuch metha ho jaye’ 2. Target: to associate Cadbury with celebratory occasion 1. Campaign; ‘pappu pass ho gaya’ 2. Target: encourage those who have pass the exams to celebrate with dairy milk 1. Campaign: ‘miss palampur’ 2. Target: focusing on the adults 1. Campaign: ‘aaj pahli tarik hai’ 2. Target: to celebrate pay day/ salary day

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Selling and negotiation meaning

    About product

    Dairy milk history 1. They make and sell three kinds of confectionery: chocolate, gum and candy 2. We operate in over 60 countries 3. John Cadbury opened for business in 1824 - making us nearly 200 years young 4. We work with around 35,000 direct and indirect suppliers 5. We employ around 45,000 people 6. Every day millions of people around the world enjoy our brand

    Marketing strategies

    Advertise During late 90s 1. Campaign: khanewalon ko khane ka bahana chahiye. 2. Target: widening chocolate consumption among the masses

    Most recently 1. Campaign: kuch metha ho jaye 2. Target: to associate Cadbury with celebratory occasion

    1. Campaign; pappu pass ho gaya 2. Target: encourage those who have pass the exams to celebrate with dairy milk

    1. Campaign: miss palampur 2. Target: focusing on the adults

    1. Campaign: aaj pahli tarik hai 2. Target: to celebrate pay day/ salary day

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