For Solved SMU Assignment and Project Contact: +91- 9873 9!"! #mail : m$a818%&gmail'com http://www.smuassignments.

net/
DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BOOK ID MARKS ASSIGNMENT FALL 2013 BBA II BBA 202 BUSINESS STRATEGY (2 CREDITS) B151 30

Q. No 1 A 2 A

+ A

C!"#$!"% M%!&' Explain the various factors influencing the business policy of a firm 1) Internal factors or Internal environment and Each factor 5 marks 2) External factors or External environment hat are the various steps involved in strategy formulation! "evelopment of vision statement 1 mark each #reparation of mission statement "efinition of company profile Assessment of external environment $etting of %uantitative targets #reparation of action plans &udget and resource allocation 'rgani(ational alignment Implementation Evaluation ) *eedback hat are the primary functions of a strategic leader in an organi(ation! *ormulation of correct strategy 1 mark each for any Execution of strategy ten points 'rgani(ation of resources #romotion of corporate spirit ,eam -ork .eprese /entor and 0ounsellor 1se of position and po-er ,ime management Effectiveness

T(#%) M%!&' 10

10

10

2A3Ans-er 4ote 5Ans-er all %uestions6 7indly note that ans-ers for 10 marks %uestions should be approximately of 800 -ords6 Each %uestion is follo-ed by evaluation scheme6

22222222222