Unit Plan for Introduction to Business Marketing Mix Unit

Prepared by: Jordan Ryder Viterbo University

Methods of Teaching Business Education EDUP 536

Course: Intro to Business Grade Levels: 9-12 Unit Title: Marketing Mix Time Allocation: 10 days 80 minute classes Overview: This unit will cover concepts of each aspect of the Marketing Mix. Each day will have a lesson and activity for 6 different parts (Product, Price, Place, Promotion, and Target Market, and Market Research). The end result will be creating an advertisement with a supplemental paper justifying their decisions. Unit Topics: Marketing Mix Product Price Place Promotion Target Market Market Research Ad Campaigns Objectives: Students will be able to: 1. Identify the components of the Marketing Mix 2. Differentiate between goods and services 3. Understand the concepts of cost, price, and profit 4. Identify different channels of distribution 5. Evaluate different types of promotion 6. Define target market 7. Conduct a survey to determine market demographics 8. Create an ad campaign Standards: MME.MF1: Students will explain the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives. MME.MF6: Students will describe the techniques and strategies used to foster postitive, ongoing relationships with customers. MME. MF7: Students will explore the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities. MME.MC1: Students will analyze the concepts and startegies utilized to determine and target marketing strategies to a select audience. BIT.BC5: Students will plan and write documents that are appropriate for the situation, purpose, and audience. BIT.MK1: Students will analyze the elements of the marketing mix