Report Project

Visual Merchandising
Index
Page No.
1. Introduction 2. Objective 3. Scope Of The Study 4. Hypothesis 5. Research Methodology 6. Data Collection 7. Data Collection And Analysis 8. Findings 9. Suggestion 10.Conclusion 11.Limitations 12.Bibliography 13.Appendix
3 6 8 10 12 15 24 33 35 37 39 41 43
N.M.D. College, Gondia.
Preface
Visual Merchandising is the presentation of products in order to sell them. The initial point of interaction with a potential customers is in the window displays of the store front .So in this way the field of visual Merchandising developing very fast & every sector of retail business is realizing its insistence from improving the sales margin & as well profit margin. Almost everything we use in our daily lives including the food we eat, the clothes we wear, and the Things we need for our homes or for ourselves are bought from Retail Stores. Goods are manufactured all over the world but are ultimately sold to us through these Retail Stores. Retailing is the business of buying goods in large
quantities from a manufacturer or a wholesaler and he selling these products and services to Consumers for fulfilling their personal or family needs.
India today is Dynamic Combination of Demanding Consumers, Rising Levels of Consumption and a growing Population Base. India is currently the Twelth largest consumer market in the world. It is believed that 21 million people are employed in the Retail Sector in India, which is 7% of the Total National Workforce. It is estimated that an 8 Million Jobs will be generated through Direct & Indirect Employment related to the retail sector. In the year of 2012 the Indian retail market was estimated at $450 billion US Dollars of which the US Dollars of which the organized market is estimated to stand at $250 billion.
INTRODUCTION
INTRODUCTION
Visual Merchandising is the presentation of products in order to sell them. The initial point of interaction with a potential customers is in the window displays of the store front .So in this way the field of visual Merchandising developing very fast & every sector of retail business is realizing its insistence from improving the sales margin & as well profit margin. Almost everything we use in our daily lives including the food we eat, the clothes we wear ,and the Things we need for our homes or for ourselves are bought from Retail Stores. Goods are manufactured all over the world but are ultimately sold to us through these Retail Stores. Retailing is the business of buying goods in large quantities from a manufacturer or a wholesaler and he selling these products and services to Consumers for fulfilling their personal or family needs. A Retailer is, in fact a person who specializes in selling certain types of goods and / or services to Consumers for their personal use. Global Retailers in the World are WalMart (USA), Kroger(USA) Sears (USA)Metro AG (GERMANY), Carrefour (France). Various Retail Formats are Convenience Stores, Specialty Stores, Super Markets Discount Stores, Combination Stores, Department Stores, Hyper Market, Ware House Stores, and Shopping Malls.
RETAILING IN INDIA
India today is Dynamic Combination of Demanding Consumers, Rising Levels of Consumption and a growing Population Base. India is currently the Twelth largest consumer market in the world. It is believed that 21 million people are employed in the Retail Sector in India, which is 7% of the Total National Workforce. It is estimated that an 8 Million Jobs will be generated through Direct & Indirect Employment related to the retail sector. In the year of 2012 the Indian retail market was estimated at $450 billion US Dollars of which the organized market is estimated to stand at $250 billion. The Large number of Research Houses, Consultants and Industry federations has speculated on the size that Indian Retail is likely to touching the years to come. A common refrain has been that organized retail in India is expected to grow at 25-30 percent per annum in the next 5-6 years, while total retail as a sector would grow at the rate of 5% per annum.
MERCHANDISING, BASIS OF RETAIL MERCHANDISING

Product and merchandising management is key activity in the management of retail business. The primary function of the retailing is to sell Merchandise. One of the most strategic aspects of the retail bus in assist to decide the merchandise mix and quantity to be purchased. Merchandising can be termed as the planning buying and the selling of merchandising.
GRAPHICAL
REPRESENTATION
OF
VISUAL
MERCHANDISING
WITH
REFERENCE TO DAILY NEED
OBJECTIVE
OBJECTIVE
To Study about visual merchandising its importance in retail sector. To study about types & different ways of functioning of Visual Merchandising. To study the retailers perception about Visual Merchandising. To study the customers perception about Visual Merchandising. To analyze the effect of Visual Merchandising on customers buying decision at retail shop. To determine the role of Visual Merchandising with comparison to other in influencing factors leading to retail sales hi Gondia region.
SCOPE OF THE STUDY
SCOPE OF THE STUDY

The study of the project is covered in Gondia city.
HYPOTHESIS
10
HYPOTHESIS
Visual Merchandising attracts & influence customers for purchase of the products. There is a significant relationship between Visual Merchandising & retail sales.
11
RESEARCH METHODOLOGY
12
RESEARCH METHODOLOGY
Research in common search for knowledge. One can also define research as a science and systemic search for pertinent information on specific topic; are search is an art of scientific investigation. Some people consider research as a movement from the known to the unknown. This inquisitiveness us the mother of all knowledge of whatever the unknown, can be termed as research.
OBJECTIVES OF RESEARCH:The purpose of research is to discover answer to question through the application of scientific procedure. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. To gain familiarity with a phenomenon or to achieve new insight in to it.
To portray accurately the characteristics of a particular individual situation or a group. To determine the frequency with which something occurs or with which it is associated with something else. To test a hypothesis of a casual relationship between variables.
To develop new tools, theories and concepts to better comprehend hitherto unknown aspects of life and the physical world. To initiates, formulates, deflects and clarifies theory.
UNIVERSE OF STUDY
Universe of study defines the boundaries within which the study will hold true in the logical as well as scientific bases, his scientific terms, a universe is a set of all possible samples for the study which feed the sampling need of the researcher. It is vital for the study that this universe be defined in clear terms,
13
SAMPLEDESIGN: A Sample, as the name implies, is smaller representation of a large whole, In other words, a selection from the letter in such a way that the yarer presentation of the universe called a sample. A single member of the population is referred to as a population element.
1.
Define the Population:-The population is define in term of Element Units Extend Time
2. 3. 4. 5. 6. 7.
Specify Sampling Frame- The means representing the elements and the population for example steeps one books, map or city direct or yare described. Specify Sampling Unit- The unit for sampling is selected. The sampling units may contain one or several population elements. Specifies Sampling Method- The method by which the sampling units are to be selected is described. Determine Sampling Size- The no. and element of the population to be sample are selected. Specify Sampling Plan- The operational procedures for selection of the sampling unit are selected. Selected The Sample- The office and the fieldwork necessary for the selection of the sample carried out.
The various methods and sampling techniques or different sampling designs can ground under two board head- random sampling and non-random sampling. Random sampling is also referred to as probability samplings incites the sampling process in random the law and probability can be applied. The most important difference between random and non- random sampling is that where as the pattern of samplings there is no way of knowing the pattern of variability in the process.
14
DATA Collection
15
DATA COLLACTION For the success of any projects accurate at is very important and necessary. The information collected through research methodology must be accurate and relevant. Data collection method can be classified into two methods.
PRIMARY DATA: The primary data are those which are collected a fresh and for the first, and thus happens to be original hi character. We can obtain primary data through observation or through direct communication with respondents in form or another or through personal interview. There are several methods of electing primary data, but in this research work primary data collected by using questionnaire.
SECONDARY DATA: Secondary data means data that are already available i.e. they refer to the data which have been already been collected and analyzed by someone else. When the richer utilizes secondary data, then he has to look into various sources from he can obtain them. Secondary data may either be published data or abolished data. In this research work, secondary data collected through the Internet Company manual and booklets Books etc.
Methods of data collection The source of information is generally classified as primary and secondary. According to Payline V. Young the source of information can be classified into laniary sources and field sources.
Primary data:The information given/collection by individuals or group constituents source.
16
Methods of generating primary data

1. Survey 2. Personal interview 3. Group interview 4. Observation 5. Questionnaire
Secondary data: Book, diary, manuscript, letter, magazine, internet etc. are the secondary or documentary source. The researcher forth is dissertation has decided to use any source a sinter view schedule and secondary source as books and internet for data collection.
Tools of Data Collection: 1. Interview schedule & questionnaire was used as tool for primary source of data collection. 2. Interview schedule consist of number of question typed in a definite order or form.
Pre-study
After careful study of literature and expert consultation the researcher still may have only a rather vague idea about the critical element in his problem. As pilot study sometimes may be launched as a step preliminary to the form scale before original study are carried out in order to gain some preliminary information of the main project for this purpose the researcher meet company's personal manager to get the pre knowledge of the subject before conduction actual data collection.
Pretesting: Pretesting is the process of an advance testing of study design after the interview schedule has been prepared .The researcher referred books and internet to get prepared literature for this project &, report.
Processing:The collection of data is over the main step top arranged for processing and analysis of data.
17
So the interview can be made resulting information theories. The first step is editing, is a process of examining the data collection in interview schedule to defect efforts and mission and to see that they are corrected and the rules prepared tabulations.
Editing The preparation of the data forms for tabulations must include on operational judge for accepting, modifying or resection individual questionnaire.
Tabulation: Tabulation is a process of summarizing raw and display it in compact forms further analysis. Analysis of data is made possible through tables. These tables made for different variables and to show relationship with each other.
Interpretation of data Analysis and interpretation are central step in research process. The goal of lyses is to summarize o collected data in such a way that they provide answer to and triggered the researcher. Interpretation is the research for the broader ling of research finding. The questionnaire is preceded a few encoded ones are classified the code were verified before transferred to the master chart.
18
VARIOUS TOOLS IN VISUAL MERCHANDISING IN DAILY NEED RETAIL SHOP All the elements of the store can play a role when it comes to creating a visual impact on the consumer. Apart from using the products to make a visual impact on the consumer some of the commonly used one sure Colors & Textures, Fixtures and merchandisers presentation, Signages, windows, props, lighting and mannequins. Color and Lighting
Color contributes significantly to people impression of a display as well as store so overall appearance. Color in a display can catch eye and make people pause and look. The color combination of ceiling, walls, floor covering and the overall dcor can affect the atmosphere of a store. Changing the color scheme can change peoples attitudes and perception so fast or and can increase or decrease the business. Color can change the shape and interest to dull room, and can direct attention toward a specific object or away from problem areas. Warm colors (red, yellow, orange etc.) are stimulating and cheery. They make room feel warm and intimate. They make room look smaller and object inside large.
Texture
Texture deals with the look and feel of materials. Visual texture is the result of light refracted from any surface. Tactile texture can be rough, smooth, thick, thin, sandy, soft-hard warty, coarse, fine regular or irregular. The combination of visual and tactile texture provides a definite interpretation encountered.
19
Merchandise and Fixture Display Recommendations
Goods can be effectively is played on a variety of fixtures such as gondolas, tables, cubes, and mannequins, waterfalls and other racks, display cases. A fixture should not only complement the merchandise but also create an atmosphere in the store. It should act as silent sales person. One of the most common fixtures in store are gondolas, movable shelving approachable from all sides used in self-service retail stores to display merchandise. They can be lined up in stores as grocery or hardware stores.
Exterior Signs:
A sign is a silent sales person, and part of a shopper first impression of a store. In less than 10sec the sign must attract attention, tell what the business is and what it intends to sell. Simple, brief well designed, well lettered and easy to read signs will convey a feeling of welcome. Design graphics appropriate for the nature of the business, and create a message
20
that is clear and simple. Focus on one or two key words to describe the business. A clean, clear message will have more impact. A store signifies signature. It is personal, original and continuously recognize able to the public. It should create an image that is consistently carried throughout the existence of store.
Window Display
Special emphasis should be placed on a stores window displays because they are the information link to the potential customer. Window displays can be as important, if not more important than advertising. As many as four sales could be the result of a good window display. Window display should attract attention, create interest and invite people into the store to purchase goods. There is less than 11seconds to accomplish this, as that is an average amount of the time an individual will spend looking at a window display. Be careful not to crowd too much merchandise in to a window, as customers will find it difficult to understand the message and what it ensures being promoted. It is important to change the displays frequently in small towns where customers pass by several times a week. New displays indicate new up-to-date merchandise is available.
Lighting Lighting is essential in calling attention to merchandise in a display. A shopper see is drawn automatically to the brightest it emir area. Lighting treatment may be used to draw attention to the part of display area or to coordinate the parts of total display area. Lighting can also be used to direct the path of the customers and to make them see various displays along the way.
21
There are three types of lighting used:
1. Primary lighting 2. Store illumination 3. Atmosphere lighting
Primary Lighting Primary lighting is the overall level of illumination of the store using fluorescent or incandescent light sources. Outside, it includes 150 watt bulbs used as basic window lighting, marquee lights illuminating the sidewalks and lighting for generals lobby area .Inside the store primary lighting is that which fills the selling floor from overhead lighting fixtures and provides the bare essentials of store illumination accent.
Secondary Lighting This type of lighting provides illumination for designated display areas. Flat, shadow less, over all lighting can create attire some selling floor. Accent lighting provides change from light to dark high light to shadow stop regent the boredom. This can be accomplished from down lighting from ceiling, show case lighting and valence lighting (draperyorcanopy). In candescent bulbs are most often used for secondary lighting? They range size from tiny Christmas trees light to small candle like or complexion bulbs, to full size globe or reflector type bulbs.
Atmosphere Lighting Atmosphere lighting is used to play light against shadow to create a distinctive effect on specific displays. Generally this category includes the use of color filters, pinpoint spotlights and black lighting to create dramatic effects. Fluorescent lights are used for primary lighting, as they cannot be focused directly on an object. Incandescent lamps have sharply defined beams that are easily directed to highlight the merchandise on display. Spotlights are great for merchandise displays. The angle at which spotlight is directed is very important. Any angle sharper than 45 degree is likely to momentarily blind a shopper. Color filters that change the
22
color of the spotlight are available for spotlights. Gels are colored acetate that can be placed over light bulbs. They are similar to filters but are less expensive. They are available in roll form and can be easily cut to fit the light. High intensity discharge lamps are the most efficient bulbs available because they provide more light per watt. They help in reducing the cost and are also flattering to customer.
23
DATA COLLECTION AND ANALYSIS
24
DATA COLLECTION AND ANALYSIS Q. 1) Age of the respondents. Age Below 18 30 18-40 40-60 60 above Total Total 30 45 15 10 100
100 90 80 70 60 50 40 30 20 10 0 59% 41% 10 15 60 above 40-60 18-40 Below 18 30
Analysis: From the table, and pie chart depicted above, the distribution of the population under study is evident. Of the 100 respondents who answered the questionnaire, 45% indicated that their ages fell in the category 18-40 years 30% indicated below 18, 15% indicated 40-60 year and 10% indicated 60 above.
Interpretation: The highest number of respondents falls in the age group 18-40. It can be deduced that most of the consumers who visit retail outlets regularly are the youth. They make up almost more than half of the population who shop at retail stores.
25
Q. 2) Gender of the respondents
Gender Male Female Total
Total 65 32 100
100 90 80 70 60 50 40 30 20 10 0 59% Female 41%
Male
Analysis: From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the 100 respondents who answered the questionnaire, 65 were female and 35 were male. It is evident from the responses and the subsequent tabulation that the number of female respondents was higher than that of the male respondents in the population under study. Female are the major buyers at the Big Bazaar.
Interpretation: The highest number of respondents were female, as is depicted by the graph and chart presented above. The number of male respondents was less compared to the female respondents.
26
Q.3) How you came to know about daily needs retail stores.
Source Electronic Media Word of mouth Print Hoarding Total
Total 30 40 20 10 100
100 90 80 70 60 50 40 30 20 10 0
10 20
Hoarding 41% Print Word of mouth
59%
Analysis: From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the 100 respondents who answered the questionnaire, 40% people got information about daily needs retail stores from word of mouth 30% from electronic media,20% from print media,10% from Hoardings.
Interpretation: We obtain information through Electronic media, Word of mouth, Printing Media &Hoardings.
27
Q. 4) How often do you shop?
Frequency Once a week Fortnightly Once a month Total
Total 45 30 25 100
100 90 80 70 60 50 40 30 20 10 0 59% Once a week 41% Once a month Fortnightly 25
Analysis: From the table, and pie chart depicted above, the frequency of shopping of the respondents is evident. Of the 100 respondents who answered the questionnaire, 45 indicated that they shopped once a week, 30 indicated that they shopped Fortnightly 25 who visit shops, malls or retail stores once a month.
Interpretation: By analyzing the responses to this question, one can identify the number of times a customer is likely to shop in a months time.
28
Q 5) Why do you shop at daily needs retail stores?
Factor Offer Price Easy Availability of product Quality Total
Total 17 23 35 25 100
100 90 80 70 60 50 40 30 20 10 0 59% 41% 35 Easy Availability of product Price Quality 25
Offer
Analysis From the table, and pie chart depicted above, the factors effecting purchasing decision of consumers is evident. Of the 100 respondents who answered the questionnaire, 35 answered availability of product 25 answered quality, 23 answered price 17 answered offers as their main factors influencing their buying decision.
Interpretation By analyzing the responses to this question, I the researchers, can identify the biggest factors that influence the consumers in favoring one store over others.
29
Q6.) During which offer you shop most?
Factor Wednesday Bazaar Monthly Bachat Bazar Weekend offers Total
Total 30 50 20 100
100 90 80 70 60 50 40 30 20 10 0 59% 41% Weekend offers Monthly Bachat Bazar Wednesday Bazaar 15
Analysis: From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the 100 respondents who answered the questionnaire, 50% customers purchase decision are effected by M.B.B (Monthly Bachat Bazaar ) 30% are influenced by Wednesday Bazaar and only 20% got influenced by weekend offers.
Interpretation: By analyzing the responses to this question, one can identify the offers which influence the customers most while purchasing at daily needs retail stores.
30
Q.7) What do you mostly shop at the daily needs retail stores?
Detail Accessories Groceries Others (specify) Clothing Total
No. 25 32 13 30 100
100 90 80 70 60 50 40 30 20 10 0 59% 41% 13 Clothing Others (specify) Groceries 30
Analysis: From the table, and pie chart depicted above, the product frequently shopped for by consumers is evident. Of the 100 respondents who answered the questionnaire, 32% indicated that they essentially shopped for Groceries, 30% Clothing, 15% others (Luggage, Footwear etc), and 25% Accessories.
Interpretation: By analyzing the responses to this question, one can identify the main attractions of products and services offered.
31
Q8) Are you aware with Big Bazaar own brands?
Items Food bazaar Tasty Dj & C Total
No. 40 25 35 100
100 90 80 70 60 50 40 30 20 10 0 59% 41% Tasty Food bazaar Dj & C 59
Analysis From the table, and pie chart depicted above, the awareness about big bazaar own brands in the consumers is evident. Of the 100 respondents who answered the questionnaire, 40 replied that they were aware about Food Bazaar 25 were aware about Tasty treat and 35 were aware about D & C brand.
Interpretation This indicates that although most consumers are aware about the big bazaar brands Food Bazaar brands are more popular than other brands.
32
FINDINGS
33
FINDINGS Generally youth and womens are the main customers at daily needs retail stores. Electronic media has a great impact on customers they are getting aware about new products and related offers. Due to availability of all products under one roof and nearby their house helps customers to shop weekly and shop fresh every time. Groceries are the main items purchased by the customers and they are aware about big bazaar brands and mostly are satisfied with them. All the customers want that their time should not waste after shopping, number of cashiers should be increased, and waiting process management should be made good.
34
SUGGESTION
35
SUGGESTION
Display sale products in a creative way. When building a product display look for products that are natural add-ons to the main product featured. dont just stop with the soup, get creative. A great visual
merchandising tip for a grocery store: Build an end cap special on tomato soup, but
Use accent lighting to feature products. Customers are drawn to light. Lighting can make products shine and bring colors to life. Using this visual merchandising tip to wash a display wall with light will enhance any product.
Color matters. Visual merchandising tips like this one are at the core of any solid merchandising plan. Color can demand a shoppers attention, evoke emotion and influence decisions.
36
CONCLUSION
37
CONCLUSION
The report reveals that there is huge scope for the growth of organized retailing and improvement of daily needs retail stores in Gondia city. With the changing lifestyle, modernization and westernization there exists a huge scope for the growth of Big Bazaar store and is therefore a threat to unorganized retailing. Big Bazaar store are able to provide almost all categories of items related to food, health, beauty products, clothing & footwear, durable goods so it become quite easier for the customer to buy from one shop and hence is a convenient way of shopping when compared to unorganized retailing. Aggressive Marketing is the key to increasing the market share in this area, since the market has a lot of potential both in terms of untapped market.
38
LIMITATIONS
39
LIMITATIONS
This research has a number of limitations that must be acknowledged. First, the sample used for this study consisted mostly of college students. Therefore, these results may not be applicable to the wider population in general. Secondly, the results of this study are limited to a specialty retail branded purchasing context. Lastly, it must be acknowledged that there may be numerous other variables that contribute to the development of customer satisfaction, customer loyalty, and word of mouth communication which are briefly touched upon below. To convince the people for a proper interviewing process is also difficult. The figures have been taken as approximations.
40
BIBLIOGRAPHY
41
BIBLIOGRAPHY
www.futurebytes.com www.pantaloon.com www.retailindia.com www.google.com Research Methodology by M.V. Kulkarni
42
APPENDIX
43
APPENDIX
OCCUPATION:
AGE: Below 18 18-40 40-60 Above 60
GENDER: Male Female
1) How you came to know about daily needs retail stores.? Electronic media Word of mouth Print media Hoarding
2) How often do you shop?
Once a week Fortnightly Once a month
3) Why do you shop at daily needs retail stores? Quality Offer Price Easy Availability of Product
44
Visual Merchandising 4) During which offer you shop most? Wednesday Bazaar Monthly Bachat Bazaar Weekend offers
5) What do you mostly shop at the daily needs retail stores Clothing Accessories Groceries Others (specify)
6) Are you aware of daily needing retail stores?
Food Bazaar Tasty Treat D&C
Date
Signature.
45

Report Project

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Report Project

Uploaded by

Copyright:

Available Formats

Visual Merchandising

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

MERCHANDISING, BASIS OF RETAIL MERCHANDISING

REFERENCE TO DAILY NEED

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

SCOPE OF THE STUDY

N.M.D. College, Gondia.

SCOPE OF THE STUDY

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

Primary data:The information given/collection by individuals or group constituents source.

N.M.D. College, Gondia.

Methods of generating primary data

N.M.D. College, Gondia.

N.M.D. College, Gondia.

N.M.D. College, Gondia.

Merchandise and Fixture Display Recommendations

N.M.D. College, Gondia.

N.M.D. College, Gondia.

There are three types of lighting used:

1. Primary lighting 2. Store illumination 3. Atmosphere lighting

N.M.D. College, Gondia.

N.M.D. College, Gondia.

DATA COLLECTION AND ANALYSIS

N.M.D. College, Gondia.

100 90 80 70 60 50 40 30 20 10 0 59% 41% 10 15 60 above 40-60 18-40 Below 18 30

N.M.D. College, Gondia.

Q. 2) Gender of the respondents

Gender Male Female Total

100 90 80 70 60 50 40 30 20 10 0 59% Female 41%

N.M.D. College, Gondia.

Source Electronic Media Word of mouth Print Hoarding Total

Hoarding 41% Print Word of mouth

N.M.D. College, Gondia.

Q. 4) How often do you shop?

Frequency Once a week Fortnightly Once a month Total

100 90 80 70 60 50 40 30 20 10 0 59% Once a week 41% Once a month Fortnightly 25

N.M.D. College, Gondia.

Q 5) Why do you shop at daily needs retail stores?

Factor Offer Price Easy Availability of product Quality Total

100 90 80 70 60 50 40 30 20 10 0 59% 41% 35 Easy Availability of product Price Quality 25

N.M.D. College, Gondia.

Q6.) During which offer you shop most?

Factor Wednesday Bazaar Monthly Bachat Bazar Weekend offers Total

N.M.D. College, Gondia.

Detail Accessories Groceries Others (specify) Clothing Total

100 90 80 70 60 50 40 30 20 10 0 59% 41% 13 Clothing Others (specify) Groceries 30

N.M.D. College, Gondia.

Q8) Are you aware with Big Bazaar own brands?

Items Food bazaar Tasty Dj & C Total

100 90 80 70 60 50 40 30 20 10 0 59% 41% Tasty Food bazaar Dj & C 59

N.M.D. College, Gondia.