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PROJECT REPORT
ON
"Consumer Preference and Buying Behaviour
towards Washing Machines and Refrigrator"
Supervisor : Submitted by :
Lecturer Enrolment No.
MBA IV Sem. (Marketin!
"emarks o# Evaluator
Approved$%isapproved Approved$%isapproved
(I Evaluation! (II Evaluation!
ession ! """"""""""""""
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University
Bio#$ata of u%ervisor
Name :
$esignation :
&ua'ification :
(rea of %ecia'i)ation :
E*%erience :
Officia' (ddress :
Te'e%hone No+ :
Mo,i'e :
E#mai' :
I am &illin to supervise """"""""""""
Enrolment No. """""""""
'n t(e topic o# "Consumer Preference and Buying Behaviour towards
Washing Machines and Refrigrator"
-ignature with sea'.
Countersigned ,y $irector of tudy Centre with ea'
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REVIEW OF LITERATURE & PROBLEM
STATEMENT
As I would find any Project Report on the topic consumer
behaviour towards Washing Machine and Refrigerator. So I consult
Indian !ournal of Mar"eting of last year for latest information.
#opics of various author are as follows $%
= &'onsumer (ehaviour ) Mar"eting* by Swasti Soni
= &(rand preference of #alcum Powder* by +r. ,.S. ,anesan
= &(uyer (ehaviour of -ome Appliances* by +r. ,. Sudarsana
Reddy ) Mr. Rajarashmi
= &.nowing the 'ustomer* by +r. +eepa" Raj ,upta.
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PROBLEM STATEMENTS
#his Research is mainly dealt with "nowing purchase and
post purchase behaviour.
#his Research is focuses on product output which customer
get from the product.
#his Research is also focus on changing preference of
customers because in today/s time there are so many best option
for customer for every electronic product.
#his Research also studies that product are reaching up to
the e0pectation of customer or not.
A electronic product company differentiate its product on
different grounds. So we study that for which 1ualities company is
advertising those features that product have or not.
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SCOPE OF THE STUDY
O #his Report will help to understand the consumer
behaviour towards purchasing a new Washing Machine
or Refrigerator.
O It also opens the various factor which can effect the
purchase decision.
O #his Report provides a frame of mind of people what are
the e0ceptions of consumer and up to how much level
these e0pectation met.
O #his Report will be helpful for Retailers and 'ompanies
so that they can understand the consumer behaviour
and can satisfy the consumer on more better manner.
O #o "now whether they recommend to other or not.
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OBJECTIVES OF THE STUDY
O #o "now race of celebrity in buying decisions.
O #o "now consumer behaviour while purchasing.
O #o "now what factor affect consumer behaviour.
O #o "now the consumer view regarding service2after
sales service.
O #o "now various strategies used by companies to attract
consumers
O #o "now the consumer preference.
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RESEARCH METHODOLOGY
TYPE OF RESEARCH DESIGN
#he project will certain the drivers 'onsumer (ehaviour and
to find the factor which affect purchase of Washing Machine )
Refrigerator.
#he Research divide into two parts $ %
+ e0ploratory research to find the various drives of consumer
behaviour
+ conclusive research to find the factor affecting the purchase.
EXPLORATORY RESEARCH
#he universe define as comprising of people who had avail
purchase for Washing Machine ) Refrigerator. 30ploratory
Research aimed at finding out the drivers of consumer behaviour.
CONCLUSIVE RESEARCH
'onclusive Research consisted of Administer Survey through
1uestionnaire. #he 1uestionnaire mainly had closed end 1uestions.
#he 4inal 5uestionnaire consisted of 1uestions based on factors
affecting the consumer behaviour.
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INFORMATION NEED
Respondents Profie
O 6umber of members in family
O Monthly -ousehold Income
Gener! Infor"!tion
O 7arious consumer goods vi8. 'olour #.7. Refrigerator
Washing Machine etc. owned by respondent.
O 6o. of Refrigerator ) Washing Machine owned 96ominal
Scale ) multi%choice:
O 4rom where they get information about Washing
Machine ) Refrigerator 9multioptional;
O -ow much respondents are satisfied by product 9multi%
optional:
DATA COLLECTION FROM PRIMARY SOURCES
#he Primary Sources are customer who purchase or going to
purchase Washing Machine and Refrigerator.
#he <niverse for the survey is the customer who researches
dealer/s shop and who have Washing Machine ) Refrigerator in
their home. In all I collect a sample of =;;. +ata will be collect
through administrated 1uestionnaires.
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#UESTIONNAIRE
6ame >>>>>>>>>>>>>>>>>>>>>>>>>>> Age >>>>>>>>>>>>>>>>>
Se0 Male 9 : 4emale 9 :
4amily Income 9Monthly:
9i: upto ?;;; 9 : 9ii: ?;;;%@?;;9 :
9iii: @?;;%A;;;; 9 : 9iv: Above A;;;; 9 :
FA$ILY %IND
9i: 6uclear 4amily 9 : 9ii: !oint 4amily 9 :
#UESTIONNAIRE
A. +id you recently purchase a new Washing MachineB
(rand 6ame $ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
#ime $ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
=. +o you have any Cld Washing Machine in your home before
purchase new Washing Machine $ %
9i: Des 9 : 9ii: 6o 9 :
If yes then reason for purchasing new one please tic"
9i: Cld Washing Machine out of function2problematic 9 :
9ii: (etter ) Modern Washing Machine available 9 :
9iii: Storage 'apacity of old Washing Machine is not sufficient
5.E. Dou have old Washing Machine is it semiautomatic automatic or
simple Washing MachineB
9FPlease #ic":
9i: Semiautomatic 9 : 9ii: Automatic 9 :
9iii: Simple Washing Machine 9 :
5.G. Cn what basis you purchase that specific brand of Washing
Machine 9please ran":
9i: Superior 5uality2#echnology 9 :
9ii: Price27alue for Money 9 :
9iii: +urability 9 :
9iv: (rand Image 9 :
9v: 4inancial 9 :
9vi: 'elebrity 3ndorsement 9 :
9vii: Recommended by others 9 :
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5.?. 4rom where did you "now about your brand of Washing
MachineB9Please #ic":
9i: Print Media 9 :
9ii: (roadcasting Media 9 :
9iii: -oarding2,lowing Sign (oard 9 :
9iv: Word%of%Mouth 9 :
5.H. -ow many people of your family do involve in purchasing
decision ma"ing $ %
9i: -usband 9Individual: 9 :
9ii: Wife 9Individual: 9 :
9iii: -usband ) Wife 9(oth: 9 :
9iv: 3ntire 4amily 9 :
5.@. -ow much are you satisfied with your current purchaseB
9i: 4ully 9 : 9ii: Party 9 :
9iii: 6ot Satisfied 9 :
5.I. -ow do you view celebrity endorsement in case of Washing
MachineB
9i: Strongly Agree 9 : 9ii: Agree 9 :
9iii: 6eutral 9 : 9iv: +isagree 9 :
9v: Strongly +isagree 9 :
5.J. When did you purchase2would li"e to purchase Washing
MachineB
9i: When promotional schemes are open
9ii: irresponse of promonational schemes
5.A;.What is your opinion regarding about KAfter Sales Service/ of
Washing MachineB
9i: Stongly Agree 9 : 9ii: Agree 9 :
9iii: 6eutral 9 : 9iv: +isagree 9 :
9v: Strongly +isagree 9 :
5.AA.If someone in your reference group and wants to purchase a
new washing machine would you suggest your company/s
brandsB
9i: Des 9 : 9ii: 6o 9 :
If 6o then why $ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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BIBLIOGRAPHY
@ .C#-ARI '.R. &Research Methodology* $ WIS-WA
PRA.AS-A6 9A
st
3dition:
@ .CL#3R P-ILIP &Mar"eting Management $ Analysis
Planning ) 'ontrol* Prentice -all 9I
th
3dition:
@ #.6. '--A(RA &MAR.3#I6, MA6A,3M36#*
+ecember =;;E published by +-A6PA# RAI )
'CMPA6D
@ &(uyer (ehaviour of -ome Appliances* !une =;;G
Indian !ournal of Mar"eting by +r. ,. Sudarsna Reddy
) Rajarashmi
@ &'onsumer (ehaviour ) Mar"eting* !une =;;G Indian
!ournal of Mar"eting by Swasti Soni
@ http$22www.google.co.in
@ http$22www.samsung.com
@ http$22www.lg.com
@ http$22www.videcon.com
#his is synopsis of Consumer Preference and Buying
Behaviour towards Washing Machines and Refrigrator.
If you need full project mail us to $
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'ost of the Project Report is =JJJ2%.