A

MAJOR RESEARCH REPORT

ON
A STUDY ON CONSUMER PREFERENCE OF TVS
MOTORCYCLE
At
For The Partial Fulfillment of
PGDM (SS)
2012-14
SUBMITTED T !- SUBMITTED B"!-
#$%I&PE&S' (I)&%'T SI'G$ *%D'
PGDM (SS) PGDM(SS) I( SEMESTE&
DECLARATION
This is to declare that the M%*& &ESE%&#$ &EP&T has been accomplished by me and being submitted
in partial fulfillment of requirement for the award of the Degree PGDM (SS) In+ian In,titute f Touri,m -
Tra.el Mana/ement G0alior 1 The work has not been submitted by me anywhere else for the award of any
degree or diploma. All source of information are based on my on experience and learning.
Date! (I)&%'T SI'G$ *%D'
Place: PGDM(SS) I( SEMESTE&
ACKNOWLEDGEMENT
It is great pleasure for me to put on record my appreciation and gratitude towards
Placement and Training Coordinator of In+ian In,titute f Touri,m - Tra.el Mana/ement
G0alior My special thanks to my respected faculty MR, Khusrow for him valuable
support and suggestions for the execution of M%*& &ESE%&#$ &EP&T. I thank her for
the right direction and providing inputs for the completion of my M%*& &ESE%&#$
&EP&T proect.
Date! (I)&%'T SI'G$ *%D'
Place: PGDM(SS) I( SEMESTE&
E2E#UTI(E SUMM%&"
For the past three months ha!e been working on this pro"ect assigned to me as a part of fulfillment of the #$A program. A
study was carried out to know the consumer preference of T%& motorcycle1 There was a specific reason to choose T%& as the
brand in my research as it is the one that is not !ery popular amongst consumers and also internationally the organi'ation does
not operate on such a large scale. Primary data was collected through a structured questionnaire from T%& customers in
Aundh( Pune. According to the feedback pro!ided by !arious customers of the organi'ation further interpretations and analysis
were made using graphs and tables. The report also throws a light on the automobile and )*whellers sector in ndia. Finally at
the end of the report suitable recommendations and suggestions ha!e been pro!ided to make the study more comprehensi!e.
INTRODUCTION OF THE STUDY
#arketing is societal process by which indi!iduals and groups obtain what they need and want through creating offering and freely
exchanging products and ser!ices of !alue with others. #arkets can be classified in many ways( namely local market( national
market and international market. #arketing is a process by means of which goods and ser!ices can be exchanged. +n the other hand
marketing is a wider and more comprehensi!e term. t includes the whole process of distribution. #arketing is the business process
by which products are matched with the market and through which transfer of ownership is affected.
#arketing has changed dramatically( e!ol!ing from the old fashioned concept of simply pro!iding the goods and making it
a!ailable for consumer to be day,s highly competiti!e marketing strategies.
3hat i, #u,tomer
o A customer is not dependent on us( we are dependent on him.
o A -ustomer is not an interruption of our work. .e is her purpose if it we are not doing a fa!our by gi!ing us the
opportunity to do so.
o A customer is not someone to argue or match with. /obody e!er won an argument with a customer.
o A customer is a person who brings us his wants it is our "ob to handle them profitably to him and to oursel!es.
Today more companies are recogni'ing the importance of satisfying and retaining customer. &atisfied customer constitutes the
company,s relationship capital. f the company were to be sold( the acquiring company would ha!e to pay not only for the plant and
equipment and the brand name( but also for the deli!ered customer base( namely the number and !alue of the customer who would
do business with the new firm.
%+.anta/e of the 4on,umer
$rand goods are generally of good quality because brand owners try to maintain quality in order to secure stronger market position.
&ince branded goods are produced on mass scale are readily a!ailable the customer not face and hard ship in purchasing the
products. Prices of branded goods are uniform thought out the country.
Bran+
A brand is name( term symbol or design to identify the goods or ser!ice and to differentials them those of the competitions. A
brand identifies the products for a buyer.
Bran+ name
A brand name consists of words( letter and 012 numbers which may be !ocali'ed and refers to products.

Bran+ e5uit6
$rand equity is what marketing is all about and maintains it is probably the most important task for any company. t is identity that
includes all the assets that you build around a product to con!ert it into a head brand. After the entire customer buys brands
products.
Bran+ ima/e
3!ery brand image is partially designed formal product image the product image relates to the fundamental aims and satisfied with
the consumers find in a particulars product. $rand image and product image must conform to each other in the long run.
Bran+ 7referen4e
$rand preference means liking at one brand rather than another. n other words( brand preference is 4The prior right( fa!ored
position( better liking gi!en to a particular brand of product.5
#on,umer 8eha.ior
According to 6ebster( 4buyer beha!ior is all psychological( social and physical beha!ior of potential customer as they became
aware of e!aluate purchase consumer and tell other people about products and ser!ices. f follows the buyer from awareness
through to post purchase e!aluation. t includes communication purchasing( and consumption beha!ior. -onsumer beha!ior helps as
to understand the purchase beha!ior and preference of different consumers.
#anufactures and ser!ice companies who brand their products must choose which brand names to use. Four strategies are a!ailable:
ndi!idual names.
$lanket family names.
&eparate family names for all products.
-orporate name combined with indi!idual product names.
+nce a company decides on its brands name strategy it faces the task of choosing a specific brand name. The company could choose
the name of a person location quality( lifestyle or an artificial name. -ompanies need to periodically audit their brands strengths and
weaknesses companies will occasionally disco!er that it may ha!e to reposition the brand because of changing customer preference
or new competitors.
I'T&DU#TI' F T$E I'DUST&"
$IST&"
A motorcycle can be described as a bicycle or tricycle propelled by an internal*combustion engine 7or( less often( by an electric
engine8. The motors on bikes( scooters( and mopeds( or motori'ed !elocipedes( are usually air*cooled and range from )9 to )91
cubic cm 70.9 to 09 cubic inches8 in displacement: the multiple*cylinder motorcycles ha!e displacements of more than 0(;11 cubic
cm.
The automobile was the reply to the 0<th*century dream of self*propelling the horse*drawn carriage. &imilarly( the in!ention of the
motorcycle created the self*propelled bicycle. The first commercial design was a three*wheeler built by 3dward $utler in =reat
$ritain in 0>>?. This employed a hori'ontal single*cylinder gasoline engine mounted between two steerable front wheels and
connected by a dri!e chain to the rear wheel.
The 0<11s saw the con!ersion of many bicycles( or pedal cycles by adding small( centrally mounted spark ignition engines. There
was then felt the need for reliable constructions. This led to road trial tests and competition between manufacturers. Tourist Trophy
7TT8 races were held on the sle of #an in 0<1@ as reliability or endurance races. &uch were the pro!ing ground for many new ideas
from early two*stroke*cycle designs to supercharged( multi!al!e engines mounted on aerodynamic( carbon*fibre reinforced
bodywork.
I'(E'TI' F T3 3$EE9E&S
The in!ention of the first two*wheeler is a much*debated issue. A6ho in!ented the first motorcycleBA may seem like a simple
question( but the answer is quite complicated. Two*wheelers owe their descent to the AsafetyA bicycle( i.e.( bicycles with front and
rear wheels of the same si'e( with a pedal crank mechanism to dri!e the rear wheel. Those bicycles( in turn descended from high*
wheel bicycles. The high*wheelers descended from an early type of pushbike( without pedals( propelled by the riderCs feet pushing
against the ground. These appeared around 0>11( used iron*banded wagon wheels( and were called Abone*crushers(A both for their
"arring ride( and their tendency to toss their riders.
=ottlieb Daimler 7who later teamed up with Darl $en' to form the Daimler*$en' -orporation8 is credited with building the first
motorcycle in 0>>9( one wheel in the front and one in the back( although it had a smaller spring*loaded outrigger wheel on each
side. t was constructed mostly of wood( the wheels were of the iron*banded wooden*spoked wagon*type( it definitely had a Abone*
crusherA chassisE This two*wheeler was powered by a single*cylinder +tto*cycle engine( and may ha!e had a spray*type carburetor.
76ilhelm #aybach( DaimlerCs assistant( was working on the in!ention of the spray carburetor at the time8. f two wheels with steam
propulsion can be called a motorcycle( then the first one may ha!e been American.
+ne such machine was demonstrated at fairs and circuses in the eastern F& in 0>G@. This was built by one &yl!ester .oward Hoper
of Hoxbury( #assachusetts. There is an existing example of a Hoper machine( dated 0>G<. A charcoal*fired two*cylinder engine(
whose connecting rods directly dri!e a crank on the rear wheel( powers it. This machine predates the in!ention of the safety bicycle
by many years( so its chassis is also based on the Abone*crusherA bike.
&IGI' F MT&-S#TE&S
3dward $utler( an 3nglishman( built the first motor tricycle in 0>>?. The first gasoline*engine motorcycle to appear publicly was
built by =ottlieb Daimler( of $ad -annstatt( =ermany( in 0>>9. The first practical engines and motorcycles were designed by the
French and $elgians( followed by $ritish( =erman( talian( and American makers.
The popularity of the !ehicle grew( especially after 0<01. During 6orld 6ar the motorcycle was used by all branches of the
armed forces in 3urope( principally for dispatching. After the war it en"oyed a sport !ogue until the =reat Depression began in
0<)<. After 6orld 6ar a re!i!al of interest in
motorcycles lasted into the late )1th century( with the !ehicle being used for high*speed touring and sport competitions.
The practice of attaching auxiliary engines to bicycles in western 3urope and parts of the Fnited &tates led to the de!elopment
during the 0<91s of a new type of light motorcycle( the moped. +riginating in =ermany as a 91*cubic*centimeter machine with
simple controls and low initial cost( it was largely free of licensing and insurance regulations except in =reat $ritain. The more
sophisticated motor scooter originated in taly soon after 6orld 6ar ( led by manufacture of a 0)9*cubic*centimeter model.
Despite strong competition from 6est =ermany( France( Austria( and $ritain( the talian
scooters maintained the lead in the diminishing market. The scooter has small wheels from )1 to ;G cm 7> to 0? inches8 in diameter(
and the rider sits inside the frame. Power units are placed low and close to the rear wheel( which is dri!en by be!el gearing or chain.
-apacities !ary from 91 to ))9 cubic cm( and four*speed gearing is common.
#ost of the de!elopment during this earliest of eras concentrated on three and four*wheeled designs( since it was complex enough
to get the machines running without ha!ing to worry about them falling o!er. The next really notable two*wheeler was the #illet of
0><). t used a 9*cylinder engine built as the hub of its rear wheel. The cylinders rotated with the wheel( and its crankshaft
constituted the rear axle.
The first really successful production two*wheeler though( was the .ildebrand I 6olfmueller( patented in #unich in 0><?. t had a
step*through frame( with its fuel tank mounted on the downtube. The engine was a parallel twin( mounted low on the frame( with its
cylinders going fore*and*aft. The connecting rods connected directly to a crank on the rear axle( and instead of using hea!y
flywheels for energy storage between cylinder*firing( it used a pair of stout elastic bands( one on each side outboard of the cylinders(
to help out on the compression strokes. t was water*cooled( and had a water tankJradiator built into the top of the rear fender.
n 0><9( the French firm of DeDion*$uton built an engine that was to make the mass production and common use of motorcycles
possible. t was a small( light( high re!!ing four*stroke single( and used battery*and*coil ignition( doing away with the troublesome
hot*tube. $ore and stroke figures of 91mm by @1mm ga!e a displacement of 0;>cc. A total loss lubrication system was employed to
drip oil
into the crankcase through a metering !al!e( which then sloshed around to lubricate and cool components before dumping it on the
ground !ia a breather.DeDion*$uton used this 0J) horsepower powerplant in roadgoing trikes( but the engine was copied and used
by e!erybody( including ndian and .arley*Da!idson in the F.&. Although a gentleman named Pennington built some machines
around 0><9 7itCs uncertain whether any of them actually ran8( the first F& production motorcycle was the +rient*Aster( built by the
#et' -ompany in 6altham( #assachusetts in 0><>. t used an Aster engine that was a French*built copy of the DeDion*$uton( and
predated ndian 70<108 by three years( and .arley*Da!idson 70<1)8 by four.
P&FI9E F T$E #MP%'"
T(S Grou7
T%& group was established in 0<00 as a bus ser!ice in #adurai by Kate &hri. T%& &undram yangar. After some years of ser!ices
they started automobile company with limited capital T%& motors is a gusty performer. t is declared a splendid result for quality
for the financial year )11). t is the first year post separation with &u'uki but the company "ust surprised its critics though its
excellent performance.
DE(E9PME'T %'D IMP%#T
'ame 4han/e+ to T(S motor
After the exit of &u'uki from the "oint !enture( selling its )9.<@2 stake at Hs.09 per share to sundaram claylon( the board in
/o!ember decided to change the name of the company to T%& motors Ktd.
Earl6 en+ to li4en,in/ a/reement
n December )110( T%& sought an early end to its licensing agreement with &u'uki by gi!ing the mandatory 0)1 days prior notice.
Accordingly the licensing agreement has came to an end in April. T%& can now launch products under its own brand name.

(i4tor6 0ith .i4tor6
n the end at )110( the company had launched indigenously de!eloped 001cc bike the !ictor in the executi!e segment. Priced at
around ?0()11. 7ex* show room -hennai8 the company had in!ested to @1 crosses on the pro"ect and has been amply rewarded. The
products has been a huge hit gi!en its high mileage and competiti!e pricing coupled with a higher cc engine for its class.
T(S motor, o7enin/ a 7lant in In+one,ia
T%& motors is considering opening up a manufacturing plant in the south eastern asian country of ndonesia and they would be
finali'ing the plans within a month itself. They are planning to start production within 09 months and the estimated in!estment is
expected to be in the region of F&D 91 million. The company would be launching a series of motor cycles in the
ndonesian market to compliments sales in the local industry. &ome of the !ariants of their popular models like !ictor and start
are expected to make entry in to the ndonesian market.
T%& motors plans to sell more than a million bikes this year and want to capture at least 092 of the market share in the ndian
sector. The motor bike market grew by around )12 last year through T%& itself saw a 92 drop in sales figures. #uch of it can be
blamed on the entry of the .onda as an independent unit in the market. The company,s latest product centre trough technically quite
ad!ance has failed to generate any fire on the sales chart. They are also planning to enter the three L wheeler market next year with a
planned in!estment of around Hs.011 -rores for a plant at #ysore.
Sa4hin to 7romote T(S
T%& has roped in &achin Tendulkar as the brand ambassador. The contract entered for an undisclosed sum would be for a period
of three years. The company would be spending 91 crores on building the T%& brand as a whole rather than spending on
ad!ertising on products.
To en+ ro6alt6 7a6ment
T%& will no longer ha!e to pay royalty to &u'uki on its motor cycles after the end of the licensing agreement.
To in4rea,e re,ear4h an+ +e.elo7ment
The company will be increasing its research and de!elopment from 0.>2 of sales to ;.G2 of sales in the next year.
To in.e,t 200 4rore, for e:7an,ion
The company has announced plans to in!est Hs.)11 crores to increase the capacity up to 0.) million unit a year no meet the
increasing demand for its motor cycles. n the export front T%& motor company recorded its highest e!er exports of 00(11> units in
august )11G( at a growth of @02 compared to the same period last year.
%4hie.ement of T(S motor 4om7an6
T%& motor company records )>2 growth in motor cycles. T%& motors company report turno!er of Hs.<;<.G) crores record )G2
growth. T%& motor company sales up by );2( T%& bike sales up by 9;2.
Mar;et 9aun4he, of T(S /rou7
ndia,s first ) seater 91cc moped( T%& 91 in August 0<>1.ntroduced 011cc indo L Mapanese motorcycle in &eptember 0<>?.
ntroduced first indigenous scooter 7&ub L 011 cc !ariomatic scooters8( T%& scooty in Mune 0<<?.First catalytic con!erter
enabled motor cycles( the 001 cc shogun in December 0<<G.Kaunched ndia,s first 9 speed motor cycle the shaolin in
+ctober 0<<@. Kaunched T%& !ictor( ? stoke 001 cc motor cycle( in august )110. ndia,s first indigenously designed and
manufactured motor cycle. Kaunched T%& centra in Manuary )11?( a world class ? stoke 011 cc motor cycle with the re!olutionary
%T* engines for best in*class mileage
ntroduced T%& star in &eptember )11?( a 011 cc motor cycle with is ideal for rough terrain
%4;no0le+/e+ 86 the *a7ane,e for 5ualit6
T%& motor company has been awarded the prestigious and con!erted Deming pri'e( institute by "ose. T%& motors was also
awarded the prestigious TP# excellence award first category by Mapanese institute of plant maintenance( rated as the bench mark in
TP# excellence in ndia.
%,ian net0or; for 5ualit6 a0ar+ 2004
T%& &cooty Pep won the prestigious outstanding design excellence award from business world and national institute of design. &tar
of Asia award to #r. %enu &ri!asan ( -#D T%& motor company by business week international. %enu srini!asan( chairman and
managing director( T%& motor company was honoured with doctorate in science by uni!ersity of warwick united kingdom.
Pre,ent 4on+ition of the 4om7an6
Kargest automoti!e components manufacturing group in ndia.
Moint !enture with world leaders.
Di!ersified in to customer durable( computer peripherals
Two wheelers &ales turno!er of Hs. @9111 crores.

IMP&T%'#E F T$E STUD"
n this competiti!e modern age( where different qualities and types of goods exist( branching is of special importance in the business
world branding not only gi!es separate identify and easy recognition of the product but also creates a special brand preference.
-onsumer is aware of and prefer particular brand when it is a!ailable for purchase.
The competition among the bike makers is growing day*to*day. The ndian auto industry is also sub"ect to tremendous( changes(
with the opening up to the domestic corporation to meet challenges !ehicle producti!ity( entrance market orientation loyalty. For
knowing consumer taste and preferences( consumer oriented sur!ey place an important role in the entire market.
n modern day( !ehicle is a necessary one from e!ery family to keep the prestige of holding them in the society.

B*E#TI(ES F T$E STUD"
Primar6 o8<e4ti.e,
To find out the factors behind the customer preference for T%& two wheelers.
Se4on+ar6 o8<e4ti.e,
0. To know the awareness about T%& !ehicles among the !ehicles users.
). To find out the opinion of the respondents regarding T%& !ehicles like cost price( mileage and maintenance cost and gear opinion
of their !ehicles.
;. To study the importance criteria the consumer looks for the product performance.
?. To analy'e the ser!ice rendered and le!el of consumer satisfaction through deli!ery process.
&ESE%&#$ MET$D9G"
Meanin/ of re,ear4h
Hesearch is common parlance refers to a search for knowledge. +nce can also define research as a scientific and systematic search
for pertinent information on a specific topic. n fact research is an art of science in!estigation.
Definition
The ad!ances learners dictionary of current 3nglish lays down the meaning of research as 4a careful in!estigation or inquiry
through search for new facts in any branch of knowledge.H3D#A/ and #+HN define research as 4a systematical effort to gain
new knowledge5.
&e,ear4h +e,i/n
The research design is the determination and statement of general research approach of strategy adopted for the particular product. t
is the heart of the planning which the design adheres to the research ob"ected which will ensure that the needs will be ser!ed.
Descripti!e adopti!e has been followed in the study as it is in!ested to produce accurate descripti!e of !arious rele!ant to the
decision faced without demonstrating that some relationship exist within !ariable. t is used to measure the beha!ior !ariables of
people of sub"ect who are under the study.
%rea of the ,tu+6
The area of the study is T%& two wheeler !ehicles users in Aundh( Pune city.
Metho+, of +ata 4olle4tion
A questionnaire used as data collection pool the researcher inter!iews the respondents. Hespondents in the questionnaire filled
information.
Primar6 +ata
The primary data has been collected by conducting direct inter!iew using structured questionnaire.
Se4on+ar6 +ata
The secondary data are collected from books( "ournals( company records internet.
%nal6,i,
Analysis is done on the basis of sample percentage and statistical analysis.
Sam7lin/ te4hni5ue
There are two sampling techniques. They are probability sampling non probability sampling. n this study the research had adopted
con!enient sampling.
Sam7lin/ ,i=e
&ampling si'e taken from the study is 0;1 respondents.
Stati,ti4al tool, u,e+
0. &imple Percentage Analysis
). -hi L&quare test.
0. Sim7le Per4enta/e %nal6,i,
The percentage method is used for comparing certain feature. The collected data represented in the form of tables and graphs in
order to gi!e effecti!e !isuali'ation of comparison made.
21 #hi > S5uare %nal6,i, te,t
t is useful to determine the sign can,t relationship between the two !ariables. The formula is used for chi*square test.

6here( o* +bser!ed frequency
e*3xpected frequency
3xpected frequency is calculated as follows

Degree of freedom O 7r*08 P7c*08
6here(
r * /umber of rows
c * /umber of columns.

FINDINGS AND ANALYSIS
T%B9E '11
T%B9E S$3I'G %GE G&UP F T$E &ESP'DE'TS
Age /o. of respondents
)1*;1 99
;1*?1 ;G
?1*91 )9
91*G1 0?
T+TAK 0;1
Inter7retation
The abo!e table shows that ?)2of the respondents are between the age group of )1*;1( )>2 of the respondents between the age ;1*
?1( 0<2 of the respondents between the age ?1*91( and 002 of the respondents between the age 91*G1.
T%B9E '12
T%B9E S$3I'G T$E ##UP%TI' F T$E &ESP'DE'TS
Inter7retation
From the abo!e table it can be analysis that abo!e 9>2 of the respondents are occupied in pri!ate employee( 092 of the
respondents are business man( 002 of the respondents are go!ernment employees( ( >2 of the respondents students(>2 of the
respondents others.

+ccupation /o. of Hespondents
Pri!ate 3mployee @9
=o!ernment 3mployee 09
$usinessman )1
&tudent 01
+thers 01
T+TAK 0;1
T%B9E '1?
T%B9E S$3I'G T$E 'UMBE& F F%MI9" MEMBE&S
/o. of Family #embers /o. of Hespondents
0*) 01
)*? G9
?*G 91
G and abo!e 9
Total 0;1
Inter7retation
The abo!e table shows that 912 of the respondents ha!e a )*; family members using the !ehicle. ;>2 of the respondents ha!e a ?*
G family members( >2 of the respondents ha!e a 0*) family members using the !ehicle( ?2 of the respondents ha!e a G and abo!e
family members.
T%B9E '14
T%B9E S$3I'G T$E M'T$9" I'#ME F T$E &ESP'DE'TS.
ncome /o. of respondents
;111*9111 ??
9110*@111 ;@
@110*<111 )@
<111 abo!e ))
Total 0;1
Inter7retation
The abo!e table shown that ;?2 of the respondents ha!e a monthly income up to ;111*9111( )>2 of the respondents ha!e a
monthly income 9110*@111( )02 of respondents ha!e a monthly income @110*<111. 0@2 of the respondents ha!e a monthly
income <111 abo!e.
T%B9E '1@
T%B9E S$3I'G T$E MST P&EFE&&ED MDE9 F
T(S B" T$E &ESP'DE'TS
#odel /ame /o. of respondents
T%& #AP H011 90
T%& !ictor ;?
T%& star city )>
T%& apache 0@
Inter7retation
The abo!e table shows that ;<2 of the respondents prefer T%& #AP H011( )G2 of the respondents prefer T%& !ictor(
))2 of the respondents prefer T%& star city ( 0;2 of the respondents prefer T%& apache
T%B9E '1A
T%B9E S$3I'G T$E MDE F PU&#$%SE
B" T$E &ESP'DE'TS
#ode of Purchase /o. +f Hespondents
Koan <0
-ash ;<
Total 0;1
Inter7retation
The abo!e table shows that @12 of the respondents ha!e resorted to loan( ;12 of the respondents ha!e resorted to cash.

T%B9E '1B
T%B9E S$3I'G T$E T"PE F MEDI% P&EFE&&ED
B" T$E &ESP'DE'TS1
Type of #edia /o. of Hespondents
Tele!ision 9>
/ewspaper ;>
#aga'ine )1
$anners 0?
Total 0;1
Inter7retation
The abo!e table shows that about ?92 of the respondents ha!e seen the T%& !ehicles are ad!ertisement on Tele!ision. )<2 of the
respondents ha!e seen through newspaper. 092 of the respondents ha!e seen through maga'ine. 002 of the respondents ha!e seen
through banners.


T%B9E '1C
T%B9E S$3I'G T$E M%I'TE'%'#E #ST
B" T$E &ESP'DE'TS PE& M'T$1
Maintenan4e 4o,t 7er month 'o1 of &e,7on+ent,
0111 @>
)111 ;)
;111 0)
?111 and abo!e >
Total 0;1



Inter7retation
The abo!e table indicated that about G12 of the respondents are incurring maintenance cost of Hs. 0111( )92 of the
respondents are incurring maintenance cost of Hs.)111( <2 of the respondents are incurring maintenance cost of Hs. ;111(
G2 of the respondents are incurring maintenance cost ?111 and abo!e.

T%B9E '1D
T%B9E S$3I'G T$E PU&PSE F T$E (E$I#9E
USED B" T$E &ESP'DE'TS.


Inter7retation
The abo!e table shows that 9>2 of the respondents are using the !ehicle for personnel use. ?)2 of the respondents are using the
!ehicle for official use.

Purpose of %ehicle /o. of Hespondents
+fficial 99
Personal @9
Total 0;1
T%B9E '110
T%B9E S$3I'G T$E US%GE F T$E
(E$I#9E B" T$E &ESP'DE'TS1
Duration of Fsage /o. of Hespondents
1*0 years 0@
0*) years )G
)*; years ;G
; years I abo!e 90
Total 0;1

Inter7retation
The abo!e table shows that ;<2 of the respondents are using the !ehicle for ; years and abo!e( )>2 of the respondents are using )*
; years( )12 of the respondents are using 0*) years( 0;2 of the respondents are using below 0 year.
T%B9E '111
T%B9E S$3I'G &E%S' F& PU&#$%SE F T$E MDE9
Heason for the Purchase /o. of respondents
-omfort G1
&tyle )>
#ileage ;@
Ad!ertisement 9
Total 0;1






Inter7retation
The abo!e table shows that ?G2 of the respondents feel that comport is the reason for purchase model( )>2 of the respondents feel
that mileage( ))2 of the respondents feel that style( ?2 of the respondents feel that ad!ertisement.

T%B9E '112
T%B9E S$3I'G T$E #ST F (E$I#9E
-ost of %ehicle /o. of Hespondents
.igh ;@
#oderate GG
Kow )@
Total 0;1

Inter7retation
The abo!e table indicates that 902 of the respondents feel that moderate the cost of !ehicle. )>2 of the respondents feel that high(
)02 of the respondents feel that low.
T%B9E '11;
T%B9E S$3I'G SP%&E P%&TS %(%I9%BI9IT"
3IT$ T$E 9#%9 DE%9E&S

Inter7retation
The abo!e the table shows that >02 of the respondents are satisfied with the spare parts a!ailability with the local dealers
)92 of the respondent are dissatisfied.

A!ailability of spare parts with
local dealers
/o. of Hespondents
&atisfied 019
Dissatisfied )9
Total 0;1
T%B9E '114
T%B9E S$3I'G T$E 9E(E9 F S%TISF%#TI' F T$E
&ESP'DE'T 3IT$ %FTE& S%9ES %'D SE&(I#E1
Ke!el of &atisfaction after &ales /o. of Hespondents
.ighly satisfied @;
&atisfied ;<
Dissatisfied 00
.ighly dissatisfied @
T+TAK 0;1



Inter7retation
The abo!e table shows that 9G2 of the respondents are highly satisfied with the after sales and ser!ice( ;12 of the
respondents are satisfied( <2 of the respondents are dis satisfied( 92 of the respondents highly dissatisfied.

T%B9E '11@
T%B9E S$3I'G P&B9EM F%#ED B" T$E &ESP'DE'TS1
Problems faced by the respondents /o. of respondents
&tarting trouble )G
Pick up @9
#ileage problem ;9
$attery problem 1
Total 0;1





Inter7retation
The abo!e table shows that 9>2 respondents faced pick up problem( )@2 of the respondents faced mileage problem( 092 of the
respondents faced starting trouble problem.


T%B9E '1 1AT%B9E S$3I'G T$E &ESP'DE'TS %9TE&'%TI(E
P&EFE&E'#E




Inter7retation
The abo!e table shows that 912 of the respondents alternati!e preference of the !ehicle is .ero honda( ;12 of the
respondents alternati!e preference of the !ehicle is $a"a"( 0G2 of the Hespondents alternati!e preference of the !ehicle is
Namaha( ?2 of the respondents alternati!e
preference of the !ehicle is .onda.

Alternati!e Preference of Hespondents /o. of Hespondents
.onda 9
.ero .onda G9
$a"a" ?1
Namaha )1
T+TAK 0;1
FI'DI'GS %T % G9%'#E
o ?)2 of the respondents are between the age group of ;1*?1.
o 9>2 of the respondents are occupied in pri!ate employee.
o 912 of the respondents ha!e family members )*?.
o ;?2 of the respondents ha!e a monthly income up to ;111*9111.
o ;<2 of the respondents prefer T%& #ax H 011.
o 9G2 of the respondents ha!e resorted to loan
o ?92 of the respondents are getting a mileage 91*G1.
o ?92 of the respondents ha!e seen the T%& %ehicles ad!ertisement on Tele!ision.
o G12 of the respondents are incurring maintenance cost of Hs. 0111.
o @92 of the respondents are using the !ehicle for personnel use.
o ?G2 of the respondents feel that comfort is the reason for purchasing the model.
o >02 of the respondents are satisfied with the spare parts a!ailability.
o 9G2 of the respondents people are highly satisfied with after sales ser!ice offered by the company.
o 9>2 of the respondents are facing problem while pick*up.
o 912 of the respondents alternati!e preference of !ehicle alternati!e preference of !ehicle is hero .onda.
#$I - SEU%&E %'%9"SIS
TEST - 1
H3KAT+/&.P $3T633/ A=3 A/D TNP3& +F #+D3K
Age
group
Types of model
T%&
#AP H
011
T%&
%ictor
T%&
&tar city
T%&
Apache
Total
)1*;1
;1*?1
?1*91
91*G1
)?
0)
>
@
0G
01
G
)
@
0)
G
;
>
9
)
)
99
;G
)9
0?
Total 90 ;? )> 0@ 0;1

/ull hypothesis 7.o8
There is no significant relationship between age and types of model.
Alternati!e hypothesis
There is significant difference between age and types of model chi*square test 7x
)
8 O3 7+*38 )J3
6hen
+ O obser!ed frequency
3 O 3xpected frequency
3xpected frequency is calculated as follows:
How Total x -olumn Total
3O QQQQQQQQQQQQQQQQQQQQQQ
=rand total
Degree of freedom: 7r*08 x 7c*08
6here:
H L /umber of Hows
- L /umber of -olumns
6e can calculate !alue of chi*square test
=roup + 3 7+*38 7+*38) 7+*38)
3
)1*;1 age group
#ax H 011
%ictor
&tar city
Apache
;1*?1 age group
#ax H 011
%ictor
&tar city
Apache
?1*91 age group
#ax H 011
%ictor
&tar city
Apache
91*G1 age group
#ax H 011
%ictor
&tar city
Apache
)?
0G
@
>
0)
01
0)
)
>
G
G
9
@
)
;
)
))
0?
0)
@
0?
<
>
9
01
G
9
;
9
?
;
)
)
)
*9
0
*)
0
?
*;
*)
1
0
)
)
*)
1
1
?
?
)9
0
?
0
0G
<
?
1
0
?
?
?
1
1
1.0>0>
1.)>9@
).1>;;
1.0?)>
1.)>9@
1.?000
)
0.>
1.?
1
1.)
0.;;;;
1.>
0
1
1
101A2B?
The calculate the %alue of 7P8 O 3 7+*38 J 3 )
Therefore the degree of freedom O 7r*08 7c*08
O 7?*08 7?* 08
O 7;8 7;8
O <
The table !alue of P
)
is < degree of freedom at 92 le!el of significance is the table !alue showing chi*square analysis
-alculated %alue x
)
01.G);@
Degree of freedom <
Ke!el of significant 92
Table %alue 0G.<0<
Hesult Accept
-onclusion:
&ince the calculated !alue is less than the table !alue and hypothesis is pro!ed so there is no significant relationship between age
and types of model.
9IMIT%TI'S F T$E STUD"
0. The sample primarily consists of T%& customers located in Aundh region in Pune. Therefore( the findings of this study
cannot be taken for final "udgments.
). The questionnaires were distributed as per con!enience of researchers. 7-on!enience sampling8. Therefore( researcher is
not sure of the extent to which sample represents the population si'e.
;. Hespondents were not !ery keen on sharing information with the researchers and estimates ha!e been made on the basis of
the most common responses across respondents.
?. &ome respondent did not pro!ided complete information and some questions were left blank e!en which affected the
analysis.
9. &ince the data was collected manually( there might be possible errors in collection and tabulation.
G. The analysis is done on the basis of information pro!ided by the questionnaires only.
@. Due to the Time constraints the sample si'e was relati!ely small and therefore it could be said that the sample is not the
true representati!e of the entire population.
SUGGESTI'S
0. The company should spend more time on the designing of its bike models.
). The company should focus on maintenance cost of its models which is relati!ely high.
;. t should also increase the mileage and pick*up of the bikes.
?. &pare parts should be made a!ailable of reasonable prices and number of ser!ice stations should be increased.
9. Pro!ide more stylish and comfortable the T%& !ehicle.
G. Produce the !ehicle at international standard and a!erage technology.

#'#9USI'
This study was conducted in Aundh(Pune with a broad ob"ecti!e of consumer preference of two wheelers in T%& !ehicle for this
purpose. 0;1 customers were selected and obtained the !arious responses based on the questionnaire method. The data was
collected and consolidated using simple percentage method( and chi*square analysis( =raphic and charts( tables were used
for representation to achie!e the ob"ecti!e of the study. $y and large it was found that most of the consumers are choose on T%&
!ehicles because of its low maintenance cost and economy in riding. T%& is also spreading awareness of its !ehicles through
ad!ertising and impro!ing the satisfaction le!el by better after sale ser!ices made to the customers.
BIB9IG&%P$"
B)S
0. $AKF.%( Dr 7)1108 : 4#AHD3T/= H3&3AH-. +F -+/&F#3H
$3.A%+FH5 )
nd
3DT+/( &H
%3/DAD3&6AHA/ PF$K-AT+/&.
). D+T.AH. -.H 7)11;8 : 4H3&3AH-. #3T.+D+K+=N5 )
nd
3DT+/(
6&.A6A% PHADA&.A/.
;. P.KP D+TK3H 7)11;8 : 4#AHD3T/= #A/A=3#3/T5
#KK3//F# 3DT+/ PH3/T-3 TAKK +F
/DA PH%AT3 K#T3D( )110 01
th
3DT+/.
?. PKKA .H.&./ A/D : 4#+D3H/ #AHD3T/=5
$.A=A%AT.N )
nd
3DT+/ &FKT.A/ -.A/D
A/D &+/&.

3EB SITE!
www.t!s motors.com
www.googlesearch.com
EUESTI'%&IE
0. /ame :
). Address :
;. Age
a8. )1*;1 b8 ;1 L ?1 c8 ?1*91 d8 91*G1.
?. +ccupation
a. Pri!ate employee
b. =o!ernment employee
c. $usiness man
d. &tudents
e. +thers.
9. /umber of family members:
a8 0*) b8 )*? c8 ?*G d8 G and abo!e
G. Family income 7Per month8
a8 ;111 L 9111 b8 9110 L @111 c8 @110 L <111 d8 <111 and abo!e
@. 6hich T%& bike model would you preferB
a8 T%& #AP H011 b8 T%& %ictor c8 T%& &tar city
d8 T%& Apache.
>. &tate the mode of purchase:
a8 Koan b8 -ash c8 +ther( please specify QQQQQQQQQQQQ
<. 6hat is the mileageB
a8 91* G1 b8 G1*@1 c8 @1*>1 d8 >1 and abo!e
01. Through which media did you get informed about T%& bikeB
a8 Tele!ision b8 /ewspaper c8 #aga'ine d8 $anners
00. 6hat is the maintenance cost 7Per #onth8B
a8 0111 b8 )111 c8 ;111 d8 ?111 and abo!e.
0). For what purpose the !ehicle is usedB
a8 +fficial b8 Personal
0; .ow long you owned the !ehicle
a8 1* 0 year b8 0*) year c8)*; year d8 ; year and abo!e
0?. &tate the reason for purchasing the modeB
a8 -omfort b8 &tyle c8 #ileage d8 Ad!ertisement
09. 6hat do you feel about the cost of the !ehicleB
a8 .igh b8 #oderate c8 Kow.
0G. Are you satisfied with after sales and ser!iceB
a8 .ighly satisfied b8 &atisfied c8 .ighly dissatisfied d8 Dis*satisfied.
0@. 6hat problem you come across while using the !ehicleB
a8 &tarting trouble b8 Pick up c8 #ileage problem d8 $attery problem.
0>. Do you prefer any other brand o!er T%& bikeB
a8 Nes b8 /o.
0<. f yes( mention the brand
a8 .onda b8 .ero .onda c8 $a"a" d8 Namaha