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Model of Consumer Behavior1
Model of Consumer Behavior1
Bamisha
Bamisha
Bamisha
Cultural Factors
1.
2. 3.
Bamisha
Social Factors
1.
2. 3.
Bamisha
Personal Factors
1.
2.
3.
4.
Age and stage in the Life Cycle Occupation and Economic Circumstance Lifestyle Personality and Self Concept
Bamisha
Psychological Factors
1.
2. 3. 4.
Bamisha
Consumer Response
Bamisha
Stimuli
Information Processing
The Consumer
Consumer Thought Perceptions Attitudes Benefits
Decision Making
Response
Bamisha
2.
Consumer Characteristic
a. b. c.
Bamisha
10
Environmental Influences
Stimuli The Consumer Response
Culture
Cultural Values Subcultural Influences Cross Cultural Influences
Situational Determinant
Bamisha
11
Environmental Influences
1.
Culture
a. b. c.
2.
3.
Situational Determinants
Bamisha 12
1. 2.
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13
5.
Consumer Need and Motivation Personality Consumer Perception Learning and Consumer Involvement The Consumer Attitudes Communication and Persuasion
Bamisha
14
6.
Group Dynamics and cultural Settings Family Social Class Culture Sub Cultural Cross Cultural
Bamisha
15
1.
2.
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16
Exogenous Variables
1. 2. 3. 4. 5. 6.
Culture Social Class Ciri-ciri Kepribadian Pengaturan Organisasi masyarakat Time Status Keuangan
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17
Hypothetical Construct
1. 2. 3.
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18
1. 2. 3.
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Lingkungan
1.
2. 3. 4. 5.
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20
Perbedaan individu
1.
2. 3. 4. 5.
Sumber Daya Konsumen Motivasi dan Keterlibatan Pengetahuan Sikap Kepribadian, Gaya Hidup dan Demografi
Bamisha
21
Proses Psikologis
1. 2. 3.
Bamisha
22
1. 2.
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23
Person Factors
1.
2. 3. 4. 5.
6.
7.
Social Factors
1.
2. 3. 4.
Bamisha
25
2.
Exogenous Variables
a. b. c.
Bamisha
26