LEARN CORPORATE GPR FROM THE CEOs
‘covrmexra BETHUNE, former mechanics the
ultimate fait man. Whon his aitine coulda't meet
payroll he knew wht to do,
‘comma’
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EHUD PREFER shorted a company that had
elf out ofthe computer market. Peifer
overhauled Compaq’ fundamental approach to making
and seling computers,
{S'S OZ MASON Jed UPS into the information age anid
ferce competition, introducing radial new technologies
into a staid and conservative company.
A NOREYWHL'S MIENAEL BONSIEHORE cana old his
‘employees that they ll might lose contol oftheir under
chieving company if they did't change their ways
HMB ROBERT EATON acd Ror Lute straightened
out the automo company aftr Lee lane's
» tumultuous reign, changing the way cars and trucks.
are planned and manufactured.
cay 0: LON MSE bit rom the round up the
work leading oper terial equipment and ten
{50 ed to ethine his’ ‘management team.
‘mass ROBERT L9UIS-BREYTUS stored ie once-moribund
sneaker company to remarkable comeback, and it's
now nipping at Nike's heals
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How Seven Straight-Shooting
CEOs Turned Around
Troubled Companies
MARTIN PURISCOMEBACK
How Seven Straight-Shooting
CEOs Turned Around
Troubled Companies
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and an unusually wry sens of humor.
‘Teboth the bad and good cients we've worked
‘with over the years~the former have made us
appreciate the lter,