Issue being assessed

Criteria to consider
Accreditations, qualifications, certifications Behavioural changes Business capability experience & knowledge Business values Cash flow and financial effects Effect on co petitive advantages !nnovative aspects "ocation and geographical issues "eadership & orale #arketing $rice $rocesses and syste s %uality control &eputation, presence and reach &esources 'i e issues

Strengths

Weaknesses

Criteria to consider
Co petitors Econo y local and overseas Environ ental effects Exporting and i porting (ashion !nfor ation and research !nternational influences !' abilities "egislative effects )ey staff #arket de and #arket develop ents *ew arkets, vertical, hori+ontal *ew product develop ent *ew technologies, services, ideas *iche target arkets $artnerships, agencies, distribution $olitical effects 'echnology ,eather -ital contracts and partners

Opportunities

Threats

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