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    The document summarizes elements of successful merchandising for truck supply stores, including highlighting top selling categories, the importance of promotions and end caps, and strategies for product placement, signage, and category management. It provides examples of merchandising techniques like inline merchandising, bulk stacking, seasonal end caps, and promotional displays that can increase sales. The document concludes with recommendations for merchandising best practices such as ensuring uniform signage, hooks, and product placement to create a consistent and optimized store layout.

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    The document summarizes elements of successful merchandising for truck supply stores, including highlighting top selling categories, the importance of promotions and end caps, and strategies for product placement, signage, and category management. It provides examples of merchandising techniques like inline merchandising, bulk stacking, seasonal end caps, and promotional displays that can increase sales. The document concludes with recommendations for merchandising best practices such as ensuring uniform signage, hooks, and product placement to create a consistent and optimized store layout.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views15 pages

    Phpo QR ZBs

    Uploaded by

    NATSOInc
    The document summarizes elements of successful merchandising for truck supply stores, including highlighting top selling categories, the importance of promotions and end caps, and strategies for product placement, signage, and category management. It provides examples of merchandising techniques like inline merchandising, bulk stacking, seasonal end caps, and promotional displays that can increase sales. The document concludes with recommendations for merchandising best practices such as ensuring uniform signage, hooks, and product placement to create a consistent and optimized store layout.

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    of 15

    INTERACTIVE MERCHANDISING: IDENTIFYING THE ELEMENTS OF SUCCESSFUL MERCHANDISING: FUTURE LEADERS TRAINING SESSION

    Featuring: Kevin Puebla, DAS Companies, Inc.

    SPONSORED BY

    Truck Supply Merchandising

    Featuring: Thom Singer

    SPONSORED BY

    Did You Know?


    1. Cellular, Electronics, Additives & Promotions are theHottest categories 2. Promotions can be 25% of total truck supply sales 3. End Cap and Wing Rack programs are vital to increased sales 4. Fueling gasoline customer spends about 2 minutes at a location 5. Fueling truck driver spends about 10 minutes at a location

    Inline Merchandising

    Featuring: Jim Carroll

    Front & Center

    POP Assists Your Customers

    Light It Up

    Driver Compliance

    Whats Behind The Door?

    Merchandise by Color

    Exhibit Product

    Bulk Stacking

    Category Consistency

    End Caps & Wing Racks

    Seasonal End Cap

    Power Drive End Cap

    Promotional End Cap

    Entertainment

    Wing Racks

    Wing Racks

    10

    Promotions

    Flyers

    11

    Placemat Flyer

    Electronic Cases

    12

    Out of the Box

    Show Case

    13

    Enhance Your Sets



    1. Request current POP 2. Uniformity 3. Mylar, Updated tags, 4. Shelf Talkers 5. Clip Strips 6. Uniform Hooks 7. Par Levels

    14

    Tie It All Together


    1. Account Review with Sales Rep 2. Movement Report 3. Store Reset = Spike in Sales 4. Section Reset

    1% Challenge

    15

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