Joe Gelman

845.641.0578 | Joe.gelman@me.com |JoesResu.me

JG
Group 8A Slideshares
Rise of the Nerd
57,000 Views
Top Presentation of the Day
Rise of the Nerd
2%
Percentage of Tech Professionals* on
Forbes List of 400 Richest People
1985
2013
25%
*AKA Nerds
Being a nerd myself, this project was a lot of fun. The tone was meant to be mostly comical, but with
facts to back it up. To start with, I researched the history of nerds as well as the origin of the term.
After a few days of digging I found some fantastic facts and interesting numbers that translated into
a funny, shareable presentation that was very well received.
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ALL THE CEOs ARE
NERDS!
Rise of the Nerd
A NERD IS EQUAL PARTS:
INTELLIGENT AWKWARD OBSSESSIVE
NERD
GEEK DORK
DWEEB
INTELLIGENCE AWKWARDNESS
OBSESSIVNESS
FUN FACT:
The first documented use
of the word nerd was in
Dr. Seusss 1950 book If I
Ran The Zoo
e||, ke cerin|_
Jaesn` |aa< |i<e ke
k|eic _ge.
NERDY I S
the new sexy
1980 1990 2000 2010
0
5
10
13
2013
1980
0
5
10
13
1980 1990 2000 2010 2013
1980
0
30
60
90
VS.
# OF MOVIES BASED
ON COMIC BOOKS
% ADOPTION RATE
OF COMPUTERS
O
N
E

R
I
N
G
1
1

O
S
C
A
R
S
Rise of the Nerd
NERDS
ARE CREATING
Culture
1980 1990 2000 2010
0
5
10
13
2013
1980
0
5
10
13
1980 1990 2000 2010 2013
1980
0
30
60
90
VS.
# OF MOVIES BASED
ON COMIC BOOKS
% ADOPTION RATE
OF COMPUTERS
C
o
i
n
c
i
d
e
n
c
e
?
I T
H
IN
K
N
O
T
!
COTTO
SPONSORSHIP
PACKAGE
Tips for Creating A
S
e
d
u
c
t
i
v
e
Email Campaign
Seductive Email Campaigns
6K Views
Top Presentation of the Day
Seductive Email Campaigns
This project was meant to educate viewers about a serious topic without coming of as dry or
boring. To achieve this goal I decided to take relatively dense and complicated ideas and embed
them into a playful and wacky concept. The result was a fairly informative presentation that we even
ended up using to educate our own clients on email best practices.
Th
e
F
o
ld
!
Keep Your Eyes Above
Thats Where Your Customers Looking.
See Te
Styles!
The Fold?
Whats Above
Call-To Action
Compelling Copy
Strong Creatives
If Theyve
Scrolled
Theyre Almost
SOLD
SHOP NOW>>
See Te
Styles!
The Fold?
Whats Above
Call-To Action
Compelling Copy
Strong Creatives
SHOP NOW>>
Seductive Email Campaigns
FUN FACT:
The first documented use
of the word nerd was in
Dr. Seusss 1950 book If I
Ran The Zoo
e||, ke cerin|_
Jaesn` |aa< |i<e ke
k|eic _ge.

Tip
1
Consistent Aesthetic
Across Entire Campaign

Tip
1
Email
Landing Page
Product Page
Across Entire Campaign
Consistent Aesthetic
See Te
Styles >> SHOP NOW>>
Tip
2
Enticing Email
Similar Messaging
SHOP NOW>>
See Te
Styles >>
Seductive Email Campaigns
A NERD IS EQUAL PARTS:
INTELLIGENT AWKWARD OBSSESSIVE
NERD
GEEK DORK
DWEEB
INTELLIGENCE AWKWARDNESS
OBSESSIVNESS
FUN FACT:
The first documented use
of the word nerd was in
Dr. Seusss 1950 book If I
Ran The Zoo
e||, ke cerin|_
Jaesn` |aa< |i<e ke
k|eic _ge.

Tip
3
Welcoming
Landing Page
Tip
4
Dont Be Too
Salesy
Make The Product The
H
E
R
O
!
Most Importantly...

Le
t
s
R
e
v
ie
w

That Was A Lot...

Brand/Website
The rst project I had with Group 8A was
to help them re-brand and establish a
strong online presence.
As a digital marketing agency, I felt it
was important for the brand to have a
sleek, minimal identity and a unique and
memorable website.
Brand/Website
The concept was for the entire web page to be one single scrolling infographic. This would not only keep
things simple and easy to navigate, it would also emphasize that our main focus was results.
Brand/Website
Brand/Website
Brand/Website
felt noir
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felt noir
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felt noir
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felt noir
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felt noir
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felt noir
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felt noir
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felt noir
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felt noir
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felt noir
!"#"$%& ()$"+*, -,.,&,/0
Brand &
Website
The Felt Noir project was to
create an entirely new jewelry
brand, from the ground up. All in
a little under 3 months.
I was in charge of creating the
logo, branding, visual language
and website. All of which had to
maintain a consistent aesthetic
and work across multiple
mediums.
Presentation Design
ECKO
UNLTD.
Presentation Given To CEO
Helped Secure Dept Funding
Ecko Presentations
Due to the way Ecko was structured, all teams essentially had to pitch the CEO for budget increases.
It was almost as if our department (Ecommerce) was a business within a business. Presentations like
the one below, therefore, were crucial to the entire team and had to make a powerful, compelling
and simple case for whatever initiative we were looking to pursue.
DYNAMIC
EXECUTION
Eckos Missing Link
If A Celebrity Wears Ecko, But
No One Knows
Did The Celebrity Wear Ecko?
International Retail Wholesale
M
a
rk
e
tin
g
C
a
p
s
u
le
-Photos
-Assets
gives assets to
Macys
uses assets for
signage
translates
content
Ecomm
edits assets for
the web
Product
Product
Interdepartmental Roles