MBA Part-II (Semester-IV) 1

%&' Strate(i Ma!a(eme!t Course Overview

The objective of the subject is to make students conversant with a set of management guidelines which specify the firms product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. trategy is a concept of the firms business which provides a unifying theme for all its activities.

Course Syllabus
Group I: !efining trategic "anagement, #haracteristics of trategic "anagement Types and $ierarchy, %ormulation of trategy& 'arious tages and #omponents of trategic "anagement, !etermination of various objectives like corporate, divisions and departmental objectives& 'ision, "ission and (urpose, )nvironmental canning& *nternal + )xternal environment, Types of trategies, ,uidelines for crafting strategies, Tailoring strategies to fit specific *ndustry. Group II: trategic -nalysis and #hoice& )nvironmental Threat and .pportunity (rofile /)T.(0, .rgani1ational #apability (rofile 2 trategic -dvantage (rofile, #orporate (ortfolio -nalysis 2 3.T -nalysis, ynergy and !ysergy 2 ,-( -nalysis, (orters %ive %orces "odel of #ompetition, "c 4inseys 5s %ramework, ,) 6 #ell "odel, !istinctive competitiveness 2 election of matrix while considering all models discussed above, *mplementation of strategy& -nalysis and development of organi1ational policies-marketing, production, financial, personnel and management information system, trategy implementation& *ssues in implementation 2 (roject implementation 2 (rocedural implementation. Group III: 7esource -llocation /Technological and demand forecasting0- 8udgets 2 .rgani1ation tructure 2 "atching structure and strategy, 8ehavioural issues 2 9eadership style 2 #orporate culture 2 'alues 2 (ower 2 ocial responsibilities 2 )thics- 8uilding a capable organi1ation, %unctional issues 2 %unctional plans and policies 2 %inancial, "arketing, .perations and (ersonnel plans and policies, trategy )valuation 2 *mportance. ymptoms of malfunctioning of strategy 2 .rgani1ation anarchies, .perations #ontrol and trategic #ontrol- "easurement of performance 2 -naly1ing variances 2 7ole of organi1ational systems in evaluation, 7escheduling of resources-Techni:ues for improving organi1ation effectiveness.

Re omme!"e" #e$ts
9awrence 7. ;auch, 3illiam %. ,lueck, Business Policy and Strategic Management, "c,raw-$ill, <th )dition. ;ohn -. (earce **, 7.8. 7obinson, ;r., Strategic Management, =rd )dition, -.*.T.8. . (ublications, !elhi. %red 7. !avid, Strategic Management - Concepts and Cases, (earson )ducation, 1>th )dition, ?>><.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?

%&) Or(a!isatio!al *evelopme!t + C,a!(e Course Overview

The objective of the subject is to blend theory, concepts and applications in a comprehensive and clear presentation. The course works from a strong theoretical foothold and apply behavioral science knowledge to the development of organi1ational structures, strategies, and processes.

Course Syllabus
Group I: .rganisational #hange& why, how, for whom, forces of change, significance and importance of change, nature of change, process of organisational change, coping strategies for change, resistance to change, managerial options for implementing change, guidelines facilitating change. Group II: *ntroduction to .rganisational !evelopment& !efinition, need, assumptions, historical development, issues, and future of .!& "odels and theories and planned change. (rocess of .!, issues in consultant-client relationship. Group III: .! *nterventions& (lanning interventions@ $uman resource management intervention, Team interventions@ $uman process interventions, Technostructural interventions. *nter group and Third party peacemaking interventions, #omprehensive interventions, tructural interventions, personal interventions, %uture of .!, 7esearch on .!.

Re omme!"e" #e$ts

Thomas ,. #ummings and #hristopher ,. 3orley, Organi ation !evelopment and Change, Thomson outh-3estern, Ath )dition ?>>B. Cilakant ', "anaging .rganisational #hange, age (ublications #hennai, ?>>B . -bad, -hmed, !eveloping "ffective Organi ation, ri 7am #entre for *ndustrial 7elations, Cew !elhi, 9atest )dition.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =

%&% Semi!ar o! Busi!ess -t,i s a!" Values Course Syllabus

Group I: *ntroduction to )thics and 'alues and their importance in 8usiness& )thical issues in capitalism and market system@ )thical and ocial systems. The social responsibility of 8usiness, )thical conflicts, 3histle blowing. Group II: )thics and organisations, )thics in human resource management and organisational culture@ )thics in marketing, )thics in finance, )thical codes and incentives in corporate sector. Group III: 8roader ethical issues in society-- corruption, ecological concerns, discrimination on the basis of gender, caste or race@ ethics and information technology, impact of ,ovt. policies and laws on ethics, resolving ethical dilemmas.

Re omme!"e" #e$ts
ekhar, 7.#., "thical Choices in Business, 7esponse 8ooks, Cew !elhi, 1665. .4.#hakraborty, Managerial #ransformation by $alues, Cew !elhi, 166=. -nanta 4. ,iri, $alues, "thics and Business% Challenges for "ducation and Management, 7awat (ublication, ;aipur. age (ublications,

I!stru tio!s
The evaluation will be as follows& "aximum "arks& 1>> *nternal -ssessment& 1>>

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) B

%&. Co!sumer Be,aviour

1.

Course Overview
Dpon the satisfactory completion of this course the students will be able to& 1. understand the theory of consumer and industrial buyer behaviour@ ?. be able to recogni1e and apply appropriate theory in order to solve practical marketing and product management problems@ =. understand how information and communication flows, and external influences can affect purchasing decisions@ B. be able to analy1e general marketing strategy and provide advice on basic consumerEindustrial buyer behaviour issues@

Course Syllabus
Group I: "acro and micro aspects of consumer 8ehaviour and their relevance to *ndian economy. #onsumer 8ehaviour and "arketing trategy, )xternal *nfluences& cross- cultural variations in #onsumer 8ehaviour, ocial class and its influence on #onsumer 8ehaviour, group dynamics and consumer reference groups, the household life cycle, %amily decision making. Group II: *nternal *nfluences& consumer needs and motives, personality and #onsumer 8ehaviour, consumer perception and marketing strategy, learning, memory and product positioning. #onsumer -ttitude& -ttitude formation and change, communication, self-concept and its applications, psychographics and life style. Group III: (ersonal influence and opinion leadership2diffusion of innovations& the diffusion process, the adoption process 2 consumer decision making process2levels, models, information search, evaluation criteria, post-purchase 8ehaviour2 #onsumer expectation and satisfaction2managing dissonance.

Re omme!"e" #e$ts
chiffman, 9. ,. and 4anuk, 9. 9., Consumer Behaviour, (rentice-$all of *ndia, Cew !elhi, ?>>F. $awkins, !., *., Consumer Behaviour% Building Mar&eting Strategy , Tata "c,raw-$ill (ublishing #ompany 9td., Cew !elhi, ?>>5. 8lackwell, 7oger !., "iniard, (aul 3., and )ngel, ;ames %., Consumer Behaviour, outh-3estern, 6th )dition, ?>>1.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) <

%&/ -$port Mar0eti!(

Course Overview
The course has been developed so as to provide the students with macro and micro aspects of )xport "arketing. *t will make them aware about *ndias standing at global level.

Course Syllabus
Group I: Cature + cope of )xport "arketing, its differentiation from domestic marketing, #onceptual framework of *nternational Trade, 8alance of Trade, 8alance of (ayment, 7egional )conomic *ntegrations and their role in global trade, Tariffs and Con-Tariff barriers in *nternational trade, *nternational *nstitutions for trade promotion 2 *"%, 3T., *87! Group II: *ndias hare in global trade, #omposition of *ndias trade and its direction, *ndias Trade-policy framework, *nstitutional infrastructural framework for export promotion in *ndia, %oreign market entry, (roduct mix, (ricing, !istribution and (romotion. Group III: )xport %inancing and !ocumentation, 7ole of )xim 8ank and other institutions, (rocessing of an )xport .rder, Guality #ontrol and pre-shipment inspection, 9egal framework of *nternational trade

Re omme!"e" #e$ts
#ondiff, till + ,ovani, Sales Management, (rentice-$all of *ndia, Cew !elhi, 166A. 3right, 3inter and Heigler, 'dvertising, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, <th )dition. #hunawalla and ethia, (oundations of 'dvertising ) #heory * Practice, $imalaya (ublishing $ouse, "umbai, 5th )dition, ?>>A.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) F

%&1 Mar0eti!( o2 Servi es Course Overview

The objective of this course is to introduce the learner to the service sector management in an organi1ation and to the process providing the service. To this end, we will understand the strategic role of services marketing and develop the ability to define and analy1e the problems dealt with by managers.

Course Syllabus
Group I: The )mergence of ervice )conomy, Cature, cope and #oncept of ervices "arketing, !ifference in ,oods and ervices "arketing, "arketing #hallenges in ervice 8usinesses, "arketing %ramework for ervices 8usinesses, 7elationship "arketing& #oncept, 8enefits and trategies, ervices "arket egmentation, Targeting and (ositioning. Group II: The ervice #lassification, ervice (roduct !evelopment, #onsumer 8ehaviour in ervices, #ustomer )xpectation of ervices, #ustomer (erception of ervices, %ormulating "arketing "ix for ervices "arketing, *nternal "arketing, )mployee )mpowerment, #ustomer *nvolvement in ervices. Group III: Guality *ssues and Guality "odels@ "anaging (roductivity and !ifferentiation in ervices .rgani1ations@ !emand- upply "anagement@ -dvertising, 8randing and (ackaging of ervices, ervice 7ecovery "anagement@ -pplications of ervices "arketing /#ase tudies0.

Re omme!"e" #e$ts
Heithmal, '. -. and 8itner, ". ;., Services Mar&eting, Tata "c,raw-$ill (ublishing #ompany 9td., Cew !elhi, Bth )dition, ?>><. 9ovelock, #hristopher $., Services Mar&eting% People, #echnology, Strategy, (earson )ducation, Cew !elhi, <th )dition, ?>>F. hankar 7avi, Service Mar&eting, )xcel 8ooks, Cew !elhi, ?>>?.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 5

%&3 Ma!a(eme!t o2 4o(isti s Course Overview

To make students understand about the growing recognition that the twin goals of cost reduction and service enhancement can be achieved through logistics and supply chain management.

Course Syllabus
Group I: Cature and scope of logistics, defining physical distribution and understanding its activity centers. (hysical !istribution and its relationship with marketing and material management. *nterdependence of transaction and exchange actions. *mportance of channels and concept of logistical support. ,eo-market dynamic logistical operation, its elements and network. *ntegrated (hysical distribution and competitive actions of a company. (hysical distribution and elements of *nventory& *nventory costs@ concept of ).G, afety tock. Group II: Transportation + (hysical distribution& !ifferent transportation modes and their pros and cons. )valuation of transport decision. %reight rate structure and road transportation. ea + -ir cargo-tariff structure. (ractices and procedures of their operation and services provided by them. *ntermodal transportation. #ontainerisationIs concept and its operation. *nland container depot + terminals in *ndia 9iner hipping conferences -its norms and practices. #hartering principles and practices. *nsurance and claim procedures in different modes of transportation. 7eviewing transportation infrastructure in *ndia. *nterstate tariffs and documentation. #arrier consignee liabilities. (ricing and related services. Group III: )lements of storage and material handling, including warehousing and packing alternatives. 7eceipt and dispatch and loading and unloading. $andling machinery. !ispatch of vehicles. ystem design and administration. Total costs planning, minimum tota1 costs policy, maximum customer service policy, maximum profit policy, .rganisation and #ontrol for physical distant *nformation system for (.!. *nformation system in 9ogistics.

Re omme!"e" #e$ts
8owersox !onald ;., +ogistical Management, "acmillan (ublishing #o., *nc., Cew Jork. "artin #hristopher, +ogistics and Supply Chain Management, (earson )ducation, Cew !elhi, ixth )dition, ?>><.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) A

%'& Rural Mar0eti!(

Course Syllabus
Group I: 7ural ocio-)conomic environment and impact of urbani1ation, industriali1ation and globali1ation on rural communities. 7ural "arket )nvironment . 7ural !emand and 7ural "arket *ndex. 7ural "arketing and (roblems in 7ural "arketing. Group II: 7ural "arketing trategies with special reference to & 7ural "arket segmentation. (roduct trategies. (ricing trategies. !istribution trategies. (romotion trategies . "arketing #ommunication in 7ural "arkets. "arketing 7esearch. Group III: )conomic of selling in rural markets. %ormulation of rural marketing policies. case studies relating to rural marketing of successful companies.

Re omme!"e" #e$ts
!ogra 8alram, ,ural Mar&eting% Concepts and Practices, Tata "c-,raw $ill, Cew !elhi 4rishnamacharyulu #sg, 9alitha 7amakrishnan, Cases in ,ural Mar&eting, !orling 4indersley /*ndia0 (vt 9td 7uchika 7amakrishnan, ,ural Mar&eting -n -ndia% Strategies 'nd Challenges, Cew #entury (ublications, ?>>F.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 6

%'' Strate(i I!2ormatio!

Course Syllabus

Systems

Group I: trategic (lanning, -nalytical tools in strategic management& 7ole of * in strategic planning, strategic -nalysis, trategic choice, trategic *mplementation@ *nformation ystems, Types of *nformation ystems@ trategic (lanning for * @ trategy of * with the wider set of strategies, $istory of * trategic (lanning, #ontents of trategic (lan. Group II: *nformation ystems trategic (lanning, toolkit@ 3.T, ector analysis, strategic importance analysis, 8enefit level matrix, *ndustry analysis, ,eneric 8usiness trategy, trategic Trust, 8usiness "odelling, evolutionary models. *nformation re:uirements analysis. -lternative classifications of planning framework. Top down aligning of * and business strategies. *nformation value and * investment Group III: #ompetitive advantage from * strategies@ 8usiness re-engineering@ .rganisational learning@ * resource management@ the role of * , the location of * , the organisation of * , "atching * resource to business community. Re omme!"e" #e$ts 3endy 7obson, Strategic Management and -nformation Systems, (earson %urther )ducation, ?>>6. teve #larke, -nformation systems strategic management% an integrated approach, Taylor (rint on !ema, ?nd )d., ?>>F. 9audon and 9audon, Management -nformation Systems% Organisation and #echnology, (rentice-$all of *ndia (rivate 9imited, Fth )d., 1666.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1>

%') System A!alysis + *esi(!

Course Syllabus Group I: .verview of ystems -nalysis and !esign@ oftware applications today-the changing scenarios-*ntroduction to different methodologies and tructured ystem -nalysis (roblem-identification-re:uirement analysis& tools and techni:ues-feasibility analysis-.perational, Technical and )conomical %easibility, details of !9# approach, 8usiness ystems #oncept& ystems !evelopment 9ife #ycle& (roject election@ %easibility tudy. Group II: Tools for -nalysis and !esign of 8usiness ystems& "ethodologies -vailable& Ceed for tructured Techni:ues& tructured Techni:ues -vailable ystem 7e:uirement pecification and -nalysis& !ata %low !iagrams& !ata !ictionaries& (rocess .rganisation and *ntersections& !ecision -nalysis& !ecision Trees and Tables& )xpansion. )xplosion and Cormali1ation, !etailed !esign@ "odulation@ "odule pecification@ %ile !esign. Group III: !ata 8ase !esign, ystem #ontrol and Guality -ssurance@ !ocumentation Tools@ Testing Techni:ues -vailable@ ystem #ontrols and -udit Trails@ ystem -dministration and Training@ #onversion and .perations (lan, $ardware and oftware election@ $ardware -c:uisition@ 8enchmarking, 'endor election. .perating ystem election , 9anguage (rocessors, (erformance and -cceptance Testing #riteria, "anaging !ata (rocessing in an .rganisation@ !ata (rocessing etup@ (roject "anagement Techni:ues for "anaging oftware (rojects. Re omme!"e" #e$ts 4endall + 4endall, Systems 'nalysis and !esign, 5th ed. (rentice-$all of *ndia, Cew !elhi, ?>>A. !ennis, 3ixom + 7oth, Systems 'nalysis and !esign, 3iley-*ndia, =rd )d. , ?>>F. '. 7ajaraman, 'nalysis and !esign of -nformation Systems, .nd "d . (rentice$all of *ndia, Cew !elhi, ?>>B. -wad, )lias "., Systems 'nalysis and !esign, ?nd )d., ,algotia (ublications, Cew !elhi, 1666.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 11

%'5 So2tware -!(i!eeri!(

Course Syllabus Group I: *ntroduction to oftware engineering, phases in oftware development. oftware development processes models, role of management in oftware development, role of metric and measurement. oftware re:uirement specifications, role of 7 , problem analysis, structuring information, dataflow diagram and data dictionary, prototyping, other toolsEmethods for analysis, re:uirement specification, validation, metrics. Group II: (lanning a software project, cost estimation, project scheduling, staffing and personnel planning, team structure, oftware configuration management, oftware #onfiguration management plans, :uality assurance plans, project monitoring plans, risk management. Group III: !etailed design, module specifications, detailed design and process design language, verification, metrics, coding, programming practice, verification metrics. Testing, testing fundamentals, functional testing, structural testing, testing process, metrics.

Re omme!"e" #e$ts 7.). %airley, Soft/are "ngineering Concepts, Tata "c,raw-$ill, ?>>6. 3aman . ;awadekar, Soft/are "ngineering, Tata "c,raw-$ill, ?>>B. *an ommervile, Soft/are "ngineering, !orling 4indersley /*ndia0 (vt 9td, ?>>A. (ankaj ;alote, 'n -ntegrated 'pproach to Soft/are "ngineering, =rd )d., Carosa (ublishing $ouse, ?>>F. 7oger. . (ressman, Soft/are "ngineering% ' Practitioner0s 'pproach, "c,raw $ill, Cew !elhi, Fth )d., ?>>F.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1?

%'% Busi!ess Pro ess + Ree!(i!eeri!(

Course Syllabus Group I: #onceptual %oundation of 8usiness (rocess 7e-engineering@ 7ole of information Technology in 8(7@ (rocess *mprovement and (rocess 7edesign@ 8(7 )xperiences in *ndian *ndustry. Group II: (rocess identification and "apping@ 7oleE-ctivity !iagrams@ (rocess 'isioning and 8enchmarking& 8usiness (rocess *mprovement. Group III: 8usiness (rocess 7edesign@ "an "anagement for 8(7 *mplementation@ 7eorgani1ing (eople and "anaging #hange.

Re omme!"e" #e$ts

7. 7adhakrishnan, Business Process ,eengineering% #e1t and Cases , (rentice-$all of *ndia (vt 9td, ?>>A. "ichael $ammer, ;ames #hampy, ,eengineering the Corporation% ' Manifesto (or Business ,evolution, $arper #ollins (ublishers, ?>>B. ;ayaraman,". ., Business Process ,e-engineering, Tata "cgraw $ill, 1st )d., 166F. #arr, !. 4. and ;ohanson, $. ;., Best Practices in ,e-engineering, Cew Jork, "c,raw $ill, 166<. #oulson Thomas, #., Business Process ,e-engineering% Myth + ,eality 9ondon, 4ogan (age, 166B.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1=

%'6 -!terprise Resour e Pla!!i!(

Course Syllabus Group I: )nterprise 7esources (lanning& )volution of )7(-"7( and "7( ** - problems of system islands need for system integration and interface-early )7( (ackages)7( products and "arkets - opportunities and problems in )7( selection and implementation@ )7( implementation identifying 7( benefits team formation#onsultant intervention- election )7(-(rocess of )7( implementation. Group II: "anaging changes in *T organisation -(reparing *T infrastructure-"easuring benefits of )7(-*ntegrating with other systems& The emergence of reengineering concept- concept of business process rethinking of processes identification of reengineering need-preparing for re-engineering -implementing change-change management-8(7 + )7(@ upply #hain "anagement& The concept of value chain differentiation between )7( and #"- #" for customer focus-nee and specificity of #" Group III: #" scenario in *ndia-products and markets of ehl-issue in selection and implementation of #" solution -#7" solutions@ )- 8usiness& *ntroduction to 1Cet technologies-)volution of )-#ommerce, )!* and )-8usiness - business opportunities basic and advanced business models on internet- internet banking and related technologies- security and privacy issues- technologies for )8usiness. %uture and ,rowth of )-8usinessIs. Re omme!"e" #e$ts 9angenalter, -. ,ary, "nterprise ,esources Planning and Beyond2 t. 9ucie (ress, D -, 1st )dition, ?>>>. -lexis, 9eon, ",P !emystified. Tata "c,raw $ill, 1st )d., ?>>>. "ahadeo ;aiswal and ,anesh 'anapalli, #e1tboo& of "nterprise ,esource Planning, "acmillan (ublishers *ndia, ?>><. (arthasarathy, "nterprise ,esource Planning- Managerial * #echnical Perspective, Cew -ge *nternational, ?>>5.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1B

%'. Se urity A!alysis a!" Port2olio Ma!a(eme!t Course Overview

This course is an analysis leading to the appraisal and pricing of securities. *t discusses the income generating ability of securities, forecasts of trends in the stock and bond markets, fundamental and technical analysis, application of "odern (ortfolio Theory, analysis of active and passive investment strategies, and measurement of portfolio performance.

Course Syllabus
Group I: .bjectives and (rinciples of *nvestment& risk and return& *nvestment alternativeshares, !ebentures, ,ovt. ecurities, (ublic !eposits, "utual %unds, D9*(, )T%, (%, C #, (ost .ffice and 8ank deposits. *ndian tock "arket& structure, (layers, )xchanges, !epositories. Group II: ecurities 'aluation-'aluation models of e:uity shares. *nvestment -nalysis@ %undamental analysis covering economic, industry and company analysis@ Technical -nalysis and chartist techni:ues@ )fficient "arket hypothesis@ %orm and tests, 7andom walk analysis. Group III: (ortfolio "anagement& #oncept, .bjectives and ignificance@ (ortfolio Theories& "arkowit1 model, harpe model, #apital -sset (ricing model, -rbitrage (ricing Theory@ (ortfolio selection and *nternational diversification techni:ues. (ortfolio revision& cope and formula plans.

Re omme!"e" #e$ts
%ischer !onald )., ;ordan 7onald ;., ecurity -nalysis and (ortfolio "anagement, (rentice hall of *ndia, Cew !elhi. '. -. -vadhani, *nvestment "anagement, $imalaya (ublishing $ouse, "umbai, ?>>=. %rancis, ; .#., "anagement of *nvestments, "c,raw-$ill 8ook #ompany, ?nd edition. "arshall ;.%. and 'ipul 4. 8ansal, %inancial )ngineering-- - #omplete ,uide to %inancial *nnovation, (rentice-$all of *ndia (rivate 9imited, Cew !elhi, econd edition, 1666. %rank 7eilly 4eith 8rown *nvestment -nalysis + (ortfolio "anagement, 5th )dition , hroff (ublications

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1<

%'/ *erivatives a!" Ris0 Ma!a(eme!t Course Overview

The overall objective of the course is to enable the learner to know when and how to manage risks with derivatives and is expected understand how risk management creates value. The learner will be exposed to the recent risk management development and empirical evidences on current practices and should be able to have a good balance of theory and practice in risk management

Course Syllabus
Group I: *ntroduction to risk, risk measurement methods. *ntroduction to derivatives& %utures and forwards - valuation approach. .ptions - features and types, .ption trading strategies. .ption - valuation approaches. Group II: waps and swap valuation. *nterest rate derivatives. "anaging stock price risk, credit risk, operational risk, interest rate risk, %.7)K risk, catastrophic risk, li:uidity risk, technology risk, and environmental risk. Group III: 7isk management system in a bank and financial institution, *ntegrated risk management system. #ommodity !erivatives in *ndia- #onceptual framework, growth and recent developments. )8* framework for derivatives trading in *ndia

Re omme!"e" #e$ts
;ohn #. $ull, Options, (utures and Other !erivatives, (earson (rentice $all, %ifth edition, ?>>F. 7obert -. trong, !erivatives- -n *ntroduction, Thomson outh 3est publishers,?>>?

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1F

%'1 Ma!a(eme!t Co!trol Systems

Course Overview
The objective of this course is to develop the ability in the students to gain knowledge, insights and analytical skills related to how a firms manager can go about designing, implementing, and using planning and #ontrol systems to implement firms strategies.

Course Syllabus
Group I: "anagement #ontrol systems& 8asic concepts and domain of "anagement control. !esigning the #ontrol process and "anagerial controls. "anagement control )nvironment& understanding strategies. .rganisational #ontext of "anagement controls& formal and *nformal control systems. Group II: 7esponsibility #enters& -n .verview, )xpense #enters, )ngineered expense centers, !iscretionary expense centers and their control characteristics, 7evenue #enters, (rofit #enters, Transfer pricing, *nvestment #enters,. tructure of -nalysis, "easures of assets employed, )'- vs. 7.* Group III: 8udget (reparation& (rocess, behavioral aspects, -nalysing %inancial (erformance reports. (erformance "easurement systems& 8alanced corecard, #oncept, *mplementing (erformance "easurement systems, !ifficulties in implementation, *nteractive #ontrol. "anagement #ontrol o "ultinational #ompanies.

Re omme!"e" #e$ts
7obert C. -nthony and 'ijay ,ovindarajan, 2Management Control Systems, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, 1? th )dition, ?>>5. ;oseph -. "aciariello and #alvin ;. 4irby Management Control Systems, (rentice-$all of *ndia, Cew !elhi, ?>><.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 15

%'3 Ma!a(eme!t o2 7or0i!( Capital Course Overview

The basic objective of this course is to ac:uaint the students with the concept of working capital, its overall management, the various constituents of working capital and their management, determining and financing working capital re:uirements.

Course Syllabus
Group I: (rinciples of 3orking #apital "anagement& #oncept and *mportance of 3orking #apital , #haracteristics of current assets ,optimum levels of current assets ..perating cycle and cash cycle ,working capital leverage. !etermination of working capital needs, factors affecting si1e of working capital, 8ankers appraisal of working capital proposals, restrictions under working capital advances .#redit authori1ation scheme. Group II: %inancing of 3orking #apital& "anagement of short term2term loans from banks .#ash credit advances + overdraft, letter of credit ,unsecured and secured borrowing ,concept of security and margin .Trade credit, -ccrued expenses and deferred income, commercial papers, *nstruments of *nternational "oney "arket., %actoring, #ost and 7isk of short-term versus long-term debt, 7ecommendations of !ahejia, Tandon, #hore and "arathe #ommittees . Group III: "anagement of #ash& .bjectives of #ash $olding, #ash planning. #ash 8udget, %orecasting #ash %lows, ources of uncertainty in cash forecasting ,$edging cash flow uncertainties. "anagement of surplus cash. #ash "anagement "odels. "anagement of *nventory@ -8# -nalysis , afety stock, 7eorder (oints, (erpetual *nventory ystem, *nventory 'aluation, -dvances in *nventory "anagement . "anagement of 7eceivables& .bjectives of trade credit, factors affecting credit decisions, credit terms, analysis and control of credit ,#ollection management.

Re omme!"e" #e$ts
;ames #.'an $orne, (undamentals of (inancial Management, (rentice $all of *ndia (rivate 9td., Cew !elhi, )leventh edition. (rasanna #handra, (inancial Management% #heory and Practice, Tata "c,raw-$ill (ublishing #ompany 9imited, Cew !elhi, ixth edition. 4han and ;ain , (inancial Management% #e1t and Problems , Tata "c,raw$ill (ublishing #ompany 9imited, Cew !elhi, Third edition.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 1A

%)& Corporate #a$ Pla!!i!( Course Syllabus

Group I: 8asic framework of !irect Tax 9aw *ndia. #omputation of Total *ncome and Tax 9iability under the *ncome Tax -ct, 16F1, "inimum -lternate Tax, %ringe benefit Tax. #oncept of Tax (lanning, "eaning, cope, Tax -voidance, Tax )vasion. .bjective and *mportance of Tax (lanning, "ethods of Tax (lanning and justification of Tax (lanning. -reas of Tax (lanning ,%orms of .rganisation , cale of activity , 9ocational -spects, Cature of 8usiness. Group II: Tax (lanning and %inancial "anagement ,*mportance of #apital tructure, #apital 7ationing ,factors influencing #apital structure decisions , ources of funds and cost of capital, "easures of Tax (lanning Tax #onsideration in !ividend (olicy and 8onus hares , etting up of new 8usiness and Tax (lanning !eduction in respect of profits and gains of newly established industrial undertaking in certain specified areas . pecial provisions in respect of newly established industrial undertaking in ).Ds and )Hs .-malgamation, !emerger and Tax (lanning ,Taxation of non-residents &Tax 9iability special provisions and incentives. Group III: Tax (lanning with regard to specific management decisions ,"ake or 8uy , .wn or 9ease, "oderni1ationE replacement ,repair, renewal closure or continuance ,choice of a system of accounting, employee s remuneration and Tax (lanning ,!eduction of tax at source ,-dvance payment of Tax ,7ules regarding filing of return of *ncome@ e-filing of return of *ncome of #orporate -ssessee.

Re omme!"e" #e$ts
'.4. inghania, !irect #a1es, Taxmann (ublication/( 09td. , !elhi, 9atest edition. 9akhotia 7.C., -ncome #a1 Planning 3andboo&, 'ision 8ooks ,Cew !elhi, 9atest edition.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 16

%%' I!ter!atio!al 8i!a! ial Ma!a(eme!t Course Syllabus

Group I: *nternational %inance& #oncept and role of international finance manger in an "C#@ *nternational %inancial )nvironment, *nternational transaction and financial market, trade and capital flows@ *nternational %inancial ystem& 7ole of *"% *87!, !evelopment 8anks and "ultinational 8anks@ *nternational #apital and "oney "arket- )uro !ollar and #urrency "arket@ %inancial "arket *nstruments& ,!7, -!7, )uro *ssues, #( and )#8s. Group II: "ultinational %irm& *ts rationale goals, constraints@ %inancial operations of "C#s& ources and *nvestment cannels, #ost of #apital and #apital tructure !ecisions@ %oreign !irect and *nstitutional *nvestment, !evelopments in %oreign )xchange markets@ %actors affecting and determination of exchange rate, %oreign exchange risk and exposure@ other risks exposures in *nternational *nvestments, "anaging various risks and exposures. Group III: "ultinational #apital 8udgeting2 ignificance and various techni:ues& "anaging "ultinational fund flows& *nternational working capital "anagement and %oreign trade, *nternational #ash "anagement, "anagement of *nternational -ccount 7eceivables@ *nternational dimension of taxation.

Re omme!"e" #e$ts
(.,. -pte, *nternational %inancial "anagement, Tata "c,raw $ill, Cew !elhi, %ourth )dition, ?>>5. ;eff "adura, *nternational %inancial "anagement, #engage 9earning *ndia (rivate 9imited, Cew !elhi, %irst *ndian 7eprint,, ?>>6. -lan #. hapiro, "ultinational %inancial "anagement, (rentice-$all of *ndia (rivate 9imited, Cew !elhi, )ighth )dition, ?>>F.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?>

%)' Pur ,asi!( Ma!a(eme!t Course Overview

To introduce to the students the various fundamental and basic aspects of the supply chain environment, including basic and introductory enterprise resource planning systems and re:uirement systems. The interrelationships between purchasing, vendor selection, sources of supply and the role of technology will also be explored in this course so that a student understands the integrated approach to planning, ac:uisition, flow and distribution from raw materials to finished products.

Course Syllabus
Group I: *ntroduction& !efinitions, importance, objectives, functions, relation with other departments. .rganisation for purchasing& meaning, advantage, responsibility@ organisational structure. (urchasing procedure@ (rocedure and policies of purchasing@ forms and formalities@ contracts, ordering follow-up@ "aintenance of files and 7ecords, Tendering and buying, price negotiation, purchasing principles. Group II: election of sources of supply /7ight source0 *mportance, classification, elements of source selection and aids, selection of suitable vender/s0 supplier routing and various other aspects in selection of correct source of supply. !etermination of price /7ight (rice0@ 7ole of price factor in purchasing. !etermination of price, method of prices structure, ,overnment role in price fixation. Guality control /7ight Guality0 7ole of :uality in buying, responsibility, organisation of :uality control, classification of inspection procedure@ standardisation@ specifications, brands, standards of purchasing etc. purchase budget. Group III: -rea of research& /*0 (8(T and (urchasing@ /**0 'alue -nalysisEengineering and purchasing. "ake or buy or lease in purchasing level aspect of purchasing@ *ntroduction, agency, #ontract -ct, 9i:uidated !amages, #ompensation, 3arranties, Title of ,oods, "ercantile 9aws, )ssential clauses for purchase order claims. )valuating purchasing performance.

Re omme!"e" #e$ts
tuart %. $einrit1, (aul '. %arrell and #lifton 9. mith, Purchasing% Principles and 'pplications, (rentice-$all, )nglewood #liffs, Cew ;ersey, 5th )dition.2 !onald 3. !obler, 9amar 9ee, ;r. and !avid C. 8urt, Purchasing * Materials Management, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, %ourth edition, 16AB. $arold ). %earon, "ichiel 7. 9eenders, Purchasing and Materials Management, "c,raw-$ill #ompanies, 1>th )dition, 166?.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

%)) Ma!a(eme!t o2 4o(isti s

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?1

Course Overview
To make students understand about the growing recognition that the twin goals of cost reduction and service enhancement can be achieved through logistics and supply chain management.

Course Syllabus
Group I: Cature and scope of logistics, defining physical distribution and understanding its activity centers. (hysical !istribution and its relationship with marketing and material management. *nterdependence of transaction and exchange actions. *mportance of channels and concept of logistical support. ,eo-market dynamic logistical operation, its elements and network. *ntegrated (hysical distribution and competitive actions of a company. (hysical distribution and elements of *nventory& *nventory costs@ concept of ).G, afety tock. Group II: Transportation + (hysical distribution& !ifferent transportation modes and their pros and cons. )valuation of transport decision. %reight rate structure and road transportation. ea + -ir cargo-tariff structure. (ractices and procedures of their operation and services provided by them. *ntermodal transportation. #ontainerisationIs concept and its operation. *nland container depot + terminals in *ndia 9iner hipping conferences -its norms and practices. #hartering principles and practices. *nsurance and claim procedures in different modes of transportation. 7eviewing transportation infrastructure in *ndia. *nterstate tariffs and documentation. #arrier consignee liabilities. (ricing and related services. Group III: )lements of storage and material handling, including warehousing and packing alternatives. 7eceipt and dispatch and loading and unloading. $andling machinery. !ispatch of vehicles. ystem design and administration. Total costs planning, minimum tota1 costs policy, maximum customer service policy, maximum profit policy, .rganisation and #ontrol for physical distant *nformation system for (.!. *nformation system in 9ogistics.

Re omme!"e" #e$ts
8owersox !onald ;., +ogistical Management, "acmillan (ublishing #o., *nc., Cew Jork. "artin #hristopher, +ogistics and Supply Chain Management, (earson )ducation, Cew !elhi, ixth )dition, ?>><.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ??

%)5 Pla!t *esi(! + 4ayout Course Overview

Dpon studying the subject the students would become familiar with the use of all the tools and techni:ues needed to plan, analy1e and design new or modify existing manufacturing and service facilities.

Course Syllabus
Group I: %actory 8uildings& 8uilding design, types of buildings, importance of ideal buildings and re:uirements, recent trends. (lant location concept& factors influencing plant location, single facility location, multi-facility location. Group II: (lant 9ayout& 9ayout planning, strategic issues, designing process layout, designing product layout, line balancing concepts. Group III: "aterial handling& function of material handling, relationship to plant layout. "aterial handling systems& unit load concepts, material handling principles, classification of material handling concepts.

Re omme!"e" #e$ts
"eyers, %red, Plant +ayout * Material 3andling, (rentice-$all of *ndia, Cew !elhi, 1st )dition. %rancis, "c,innis, and 3hite, (acilities +ayout and +ocation, (rentice$all of *ndia, Cew !elhi, ?nd )dition. )lwood . 8uffa, Modern Production4Operations Management, 3iley eries, Ath )dition.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?=

%)% Statisti al 9uality Co!trol

Course Syllabus
Group I: Guality %unction& Guality of !esign, Guality of #onformance to design, "anagement of Guality. Guality #osts& Guality #ost #ategories. tatistical tools in Guality #ontrol& #oncept of (robability !istribution, Cormal (robability !istribution, 8inomial (robability !istribution and (oisson (robability !istribution. Group II: tatistical aids for analy1ing data& ampling concepts. #oncept of #onfidence *nterval& #onfidence *nterval on "eans. Test of $ypothesis& 8asic concepts, teps in testing a hypothesis, $ypothesis testing on means, Test of hypothesis on 'ariances, $ypothesis test on proportions. Group III: (rocess #apability& #oncept, #ontrol #harts& Types of control charts, #ontrol charts for 'ariables, -ttribute #ontrol #harts. -cceptance ampling& #oncept of a 9ot, .perating #haracteristic curve, 9ot-by-9ot -ttribute ampling (lans, ampling (lan for 'ariables.

Re omme!"e" #e$ts
3illiam . "essina, Statistical 5uality Control for Manufacturing Managers , 3iley eries in )ngineering "anagement , ?nd )dition. ;.". ;uran and %rank ". ,ryna, 5uality Planning and 'nalysis% (rom Product !evelopment through Use, "cgraw-$ill eries in *ndustrial )ngineering and "anagement cience, = rd )dition. 8ertrand 9. $ansen, 5uality Control and 'pplication, (rentice - $all of *ndia (rivate 9imited, Cew !elhi, ?>>B.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?B

%)6 Servi e Operatio! Ma!a(eme!t

Course Overview
This course provides an introduction to the concepts and analytic methods that are useful in understanding the management of a firmIs operations. .ur aim is to /10 familiari1e you with the problems and issues confronting operations managers, and /?0 provide you with language, concepts, insights and tools to deal with these issues in order to gain competitive advantage through operations.

Course Syllabus
Group I: The 7ole of ervices in an )conomy "atrix of ervice #haracteristics, #hallenge in .perations "anagement of ervices, ervice Guality -ggregate #apacity (lanning for ervices, %acility 9ocation and 9ayout for ervices. Group II: "anaging supply relationships, )ffect of -utomation, .perations tandards and 3ork "easurement, "easurement and #ontrol of Guality of ervices, *nventory #ontrol for ervices. Group III: ervice !elivery& ervice processes, 7esource utili1ation, cheduling for ervice (ersonnel and 'ehicles, 3aiting-9ine -nalysis, !istribution of ervices, (roductupport ervices, #ase tudies on (rofessional ervices.

Re omme!"e" #e$ts

7obert ;ohnson + ,raham #lark, Service Operations Management% -mproving Service !elivery, (earson, =rd )dition. -ndrew ,reasley, .perations Management, 3iley (ublishers, ?>>F. 7ichard !. "etters, 4athryn $. 4ing-"etters, "adeleine (ullman, Successful Service Operations Management, outh-3estern #ollege (ublishing, 1st )dition. ?>>?.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?<

%). Compe!satio! Ma!a(eme!t

Course Overview
#ompensation plays an important role in the life of an employee. -nd the same can be a bone of contention between employer and employee. The course designed will appraise the students regarding the new trends in compensation, the benefits available to employees and the law governing the payment of wages and bonus.

Course Syllabus
Group I: 3age concepts, Theories of 3ages, *mportance, 3age (olicy, #riteria for 3age %ixation, Techni:ues of 3age !etermination. 3age %ixation "achinery, 3age !ifferentials, and #hallenges of 7emuneration. *mpact of compensation and employees benefit on organi1ational effectiveness@ )conomic and 8ehavioural issues in compensation, internal and external e:uity of wage system. 9aw relating to payment of wages and bonus in *ndia. 7emunerating the Top 8rass. Group II: #onventional reward methods and their inade:uacies. !eveloping reward strategy 2 skill based pay, broad banding, team based pay, payment by results, and performance related pay, variable compensation. #ompensation for executives and 7+! staff. 7eward structure in new industries /8(., *T, $ospitality, Tourism, etc.0, "C#s and other organi1ations. 7emuneration plan and business strategy. Group III: (rofit sharing, payment of bonus. Types and significance of incentives, fringe benefits. 7etirement plans, productivity and wages .Dnderstanding tools in designing, improving and implementing compensation packages

Re omme!"e" #e$ts
"ilkovich, Compensation, Tata "c,raw-$ill (ublishing #ompany 9td., Cew !elhi, ?>>A. 8.!. ingh, Compensation and ,e/ard Management , )xcel 8ooks, Cew !elhi, ?>>F. $enderson, Compensation Management in a 6no/ledge Based 7orld, (earson )ducation, Cew !elhi, 6th )dition.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?F

%)/ 4abour 4aws Course Overview

9abour 9aws play an important role in the functioning of an employee and organi1ation. -nd the same can be a bone of contention between employer and employee relationship. The course designed will appraise the students regarding the new trends in industrial relations and $7 practices, the benefitsEfacilities available to employees and the norms fixed by law prevailing, for the betterment of employee employer relationship

Course Syllabus
Group I: *ndustrial 7elations 9egislation 1. The *ndustrial !ispute -ct,16B5 ?. The industrial )mployment / tanding .rders0 -ct,16BF =. The Trade Dnion -ct,16?F B. 9aws relating to !ischarge, "isconduct, !omestic )n:uiries, !iscipline -ction Group II: (rotective legislation 1. The factories act, 16BA ?. The payment of wages act, 16=F =. The minimum wages act, 16BA B. The payment of bonus act, 16F< <. The e:ual remuneration act, 165F F. The contract labour /regulation and abolition0 act, 165> Group III: ocial security legislation 1. The workmens compensation act, 16?= ?. The employees state insurance act, 16BA =. The employees provident funds and miscellaneous provisions act, 16<? B. The maternity benefit act, 16F1 <. The payment of gratuity act, 165?

Re omme!"e" #e$ts

*ndian 9aw *nstitute, +abour +a/ and +abour ,elations-Cases and Material, 8ombay,Tripathi, 16A5 .C. "ishra, +abour and -ndustrial +a/s, -llied (ublications, Cew !elhi, ?>>1 !ebi . aini, ,edressal of +abour 8rievances9 Claims and !isputes, .xford + *8$L Cew !elhiL166B0 $.9. 4umar, Labour & Industrial Law i! ) volumes wit, 2ree ase law re2ere! e )&&&-)&&/

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

%)1 I!"ustrial Psy ,olo(y

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?5

Course Syllabus
Group I: (sychology& Cature and cope, (sychology and "anagement, *ndustrial (sychology-nature and scope, *ndustrial (sychology and its relation with ociology, ocial (sychology, ,eneral (sychology and "anagement, with special reference to (ersonnel "anagement, -dvertising and "arketing, *ndividual differences and behaviour, $uman needs and their implications for a work organi1ation, (sychology applied to advertising, "arketing and #onsumer 8ehaviour. Group II: (ersonnel election and importance of testing techni:ues, (sychological and (rojective tests, )mployees and Training !evelopment, (erformance -ppraisalTechni:ues and (roblems, ;ob atisfaction and its measurement, #reativity a work-element of creativity in leadership and decision making. Group III: .rganisational 7ole tress-managing stress, 8urnout-causes, effect and coping, ,ender biasness in *ndian organi1ations, 3omen as a minority, 3ork tress and women, 3omen as successful manager, "onotony, 8oredom and %atigue at work places, The (hysical surroundings of work place-:uality of work life.

Re omme!"e" #e$ts
$.9. 4alia, -ndustrial Psychology, The -ssociated (ublishers, 1st )dition, ?>>F. #ary 9. #ooper and )dwin -. 9ocke, -ndustrial and Organi ational Psychology, 8lackwell (ublishing, ?>>>. ;oseph Tiffin, )rnest ;. "c#ormick, and !aniel 7. *lgen, -ndustrial Psychology, (rentice hall of *ndia (vt. 9td., Cew !elhi, 16A5. "ichael ,. -amodt, -ndustrial 4 Organi ational Psychology, #engage 9earning, ?>>A. 3ayne 3eiten and "argaret -. 9loyd, Psychology 'pplied to Modern +ife, Thomson 9earning Ath )dition, ?>>5.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?A

%)3 Cross Cultural a!" Global Ma!a(eme!t Course Overview

The course has been designed to make the students aware of the changing role of $7 in international organi1ations having large number of subsidiaries which are operating in different countries and cultures as compared to the domestic companies.

Course Syllabus
Group I: )volution of an *nternational )nterprise, )nvironmental variables in global business, Dnderstanding #ulture /culture and management styles in selected countries0, #ross #ultural !ifferences and "anagerial *mplications. !ifference between !omestic and *nternational $uman 7esource "anagement. Group II: #ross #ultural 7esearch "ethodologies and $ofstedes $ermes study, tructural )volution of ,lobal .rgani1ations, 9eadership across 8orders and #ultures, #ross #ultural #ommunications and Cegotiations Group III: taffing, Training and !evelopment, #ompensation, (erformance "anagement, 7epatriation in ,lobal .rgani1ations, )thical !ilemmas in *nternational "anagement.

Re omme!"e" #e$ts
"onir $. Tayeb, -nternational 3uman ,esource Management, O1ford, ?>>A. $elen !eresky, -nternational Management% Managing 'cross Borders and Cultures, (rentice $all of *ndia, Bth )dition. .#.,upta, -nternational 3,M, "acmillan *ndia 9td. ?>>F. (eter ; !owling, !enice ) 3elch, -nternational 3uman ,esource Management, Thompson 9earning, ?>>F.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ?6

%5& Ma!a(eme!t o2 #rai!i!( a!" *evelopme!t Course Overview

Training plays an important role in the skill development and performance enhancement of an employee and organi1ation. The course designed will appraise the students regarding the new trends in training methods and their effectiveness and $7 practices,

Course Syllabus
Group I: Training process- an overview@ role, responsibilities and challenges to training managers@ organi1ation and management of training function@ training needs assessment of training need and action research@ instructional objectives and lesson planning. Group II: 9earning process@ training climate and pedagogy@ developing training modules@ training methods and techni:ues@ facilities planning and training aids@ training communication. Group III: Training evaluation + cost@ training and development in *ndia. "C#s perception of training function. (erception of training in a public sector organi1ation.

Re omme!"e" #e$ts
8uckley, 7., + #aple, ;. /?>>B0. #he theory and practice of training /<th ed.0. 9ondon and terling, 9ynton, 7., (areek, D. /?>>>0, #raining for Organisational #ransformation: Part ; for Policy Ma&ers and Change Managers, age, 9ondon, 7ae, 9. /16650, 3o/ to Measure #raining "ffectiveness , =rd ed., ,ower, -ldershot, .

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =>

%5' Re(io!al Blo 0s Course Overview

The objective of the course is to familiari1e the students with the theoretical framework of the theory of economic integration, and its impact on trade and investment flows among the region and on the global economy.

Course Syllabus
Group I: Theory of international trade, gains from international trade, changing pattern of world trade, ,ravity model, 7icardian model of comparative advantage, $eckscher-.hlin theory of trade, 9eontief paradox. Group II: *nternational economic integration, gains from economic integration, stages of economic integration, factors driving economic integration, economic integration and endogenous growth, emergence of regional blocks, globali1ation vs regional blocks, resource allocation, environment problem, technology transfer. Group III: )mergence of )D and its benefits, )uro 1one and its benefits, C-%T-, - )-C, 3T. vs 7T., 77T-s as exception in 3T., polari1ation of trade.

Re omme!"e" #e$ts
;ackson, ;., #he 7orld #rading System, #ambridge, "ass& "*T (ress, ?nd )dition, ?>>?. 4rugman, (aul 7. and .bstfeld, "., -nternational "conomics% #heory and Policy, (earson )ducation, Ath )dition, ?>>A. 8halla, '.4., 7orld "conomy in <=s% ' Portfolio 'pproach, !elhi, -nmol (ub. (vt. 9td., 166> !re1e, ;ean and en, -amrtya, -ndian !evelopment% Selected ,egional Perspectives, !elhi, .xford Dniversity (ress, 1665.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =1

%5) I!ter!atio!al - o!omi Or(a!isatio!s

Course Overview
The objective of the course is to familiari1e the students with the functioning of the international economic organi1ations and their changing role in the context of globali1ation of the world economy.

Course Syllabus
Group I: )mergence of *nternational )conomic .rgani1ations and !evelopment !iplomacy, $istorical !evelopments, 8retton woods and international monetary set-up, 3orld 8ank and its affiliates, *nternational 8ank for 7econstruction and !evelopment /*87!0 Group II: *nternational !evelopment -gency /*!-0, *nternational %inance #orporation /*%#0, "ultilateral *nvestment ,uarantee -gency /"*,-0. Group III: 3orld 8ank and !eveloping countries, ,eneral -greement on Tariffs and Trade /,-TT0, 3orld Trade .rgani1ation /3T.0, Dnited Cations #onference on Trade and !evelopment /DC#T-!0, *nternational 9abour .rganisation /*9.0.

Re omme!"e" #e$ts
8halla, '.4., -nternational Co-operation, !elhi, -nmol, Ath )dition. imai, "ihaly !emocratic Process and the Mar&et% Challenges of the #ransition, Dnited Cations Dniversity (ress, 1666. imai, "ihaly, #he (uture of 8lobal 8overnance, 3ashington, !.#., Dnited tates *nstitute of (eace (rocess, 166B.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =?

%55 -$port-Import Pro e"ures: *o ume!tatio! a!" 4o(isti s Course Overview

The objective of the course is to ac:uaint the students with the export-import procedures, documentation and logistics.

Course Syllabus
Group I: !ocumentation %ramework, )xim !ocumentation, *nternational 8usiness #ontracts& Types, %ormation, )lements, 9egal !imensions, !ispute ettlement@ *nstruments and methods of %inancing )xports including credit and collections, Dniform custom and practices /D#(0@ 8usiness 7isk #overage-#argo, #redit and %oreign )xchange 7isk #overage, #argo *nsurance, %oreign )xchange 7egulations and %ormalities. Group II: Guality #ontrol and (re-shipment@ *nspection #oncept cheme and (rocedures@ 7ole of #learing and %orward -gents@ )xcise #learance of cargo@ #ustom #learing and %orward -gents@ )xcise #learance of cargo@ hipment of )xport #argo@ #ustom #learance of )xport #argo@ #ustom #learance of *mport #argo@ Cegotiations of !ocuments with 8anks@ (rocedures and documentation for availing export incentives- !uty drawbacks, *mport 9icensing and other incentives@ (rocessing of an )xport .rder. Group III: 3orld hipping& tructure, 9iners, and Tramps, #onference ystem@ %reight, and tructure. #ontainerisation and other developments, *nternational -greements and #onferences on ea Transport@ *ndian hipping& Trends, tructure, #oncepts of !ry (ort, #ontainerisation. "achinery for #onsultation@ -ir Transport& *nternational set up, %reight structure.

Re omme!"e" #e$ts

. hiva 7amu '.4. 8halla, -nternational Business% "nvironment and Management, -nmol (ublications (vt. 9td, 5th 7evised )dition, ?>>=. (aras 7am, "1port 7hat 7here 3o/, -nupam (ublishers, Cew !elhi, 166<.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) ==

%5% Global ;uma! Resour es Ma!a(eme!t

Course Overview
The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.

Course Syllabus
Group I: ,lobal 8usiness-,rowth and )volution, )nvironmental variables in global business. $uman and cultural variables in ,lobal organisations. #ross #ultural differences and managerial implications. Group II: #ross #ultural research methodologies and $ofstedeIs $ermes tudy, tructural evolution of global organisations@ #ross #ultural communication and negotiation@ #ross #ultural leadership and decision making. Group III: $uman 7esources "anagement in global organisations& )thics in international business, 3estern and )astern management thoughts in the *ndian context.

Re omme!"e" #e$ts

-lder C.;., -nternational !imensions of Organisational Behaviour, SouthWestern Publisher, 2001. 8artlett, #hristopher - and ,hoshal, ., #ransnational Management% #e1t, Cases and ,eadings in Cross Border Management, #hicago *rwin, 166<. !owling, (.;., -nternational !imensions of 3uman ,esources "anagement, ?nd edition, #alifornia, 3adsworth, 166B.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =B

%56 8orei(! 4a!(ua(e 2or Busi!ess

Course Overview
To make students averse and conversant about the importance and applicability of foreign language.

Course Syllabus
Group I: ,rammar& !efinite + *ndefinite articles, ingular and plural of nouns, feminine + plural of adjectives, #onjunction of verbs of the first and second groups and of etre, avoir and faire. (ossessive adjectives, contracted articles. Group II: ,rammar& !emonstrative articles, past tense with avoir and etre, partitiae articles, future tense, the imperative, conjugation of verbs of third group. Group III: ,rammar& #omparative adjectives, superlatives, possessive pronouns, personal pronoun.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =<

%5. Supply C,ai! Ma!a(eme!t Course Overview

The objective of this course is to ac:uaint the students with the concepts and tools for analy1ing, designing and improving the supply chain in an organisation and also to understand the changing distribution scenario.

Course Syllabus
Group I: *ntroduction to supply chain and its role and objectives. 9ogistics strategy and planning. 9ogistics and #ustomer service. 9ogistics product - Cature of product, %unctional vs. *nnovative products, (roduct life cycle- (roduct characteristics. Group II: 7etailing- role of information, information flow, and information sources, internal information, external information. *nformation ystems in 7etail 9ogistics logistics, distribution center, outsourcing, store vs. distribution center delivery, pull vs. push logistics strategies. trategic -dvantages of *nformation ystems in 9ogistics - improved product availability, improved assortment, improved return on investment. Group III: #o-ordination in the supply chain - 8ull whip effect. Transport decisions - modal choice, vehicle routing and scheduling. Cetwork design decisions. *nventory decisions - pull and push types of systems. ourcing strategy. upply chain performance 2 #.7 model

Re omme!"e" #e$ts
7obert 8. $andfield, )rnest 9. Cichols, -ntroduction to Supply Chain Management, (rentice $all of *ndia, Cew !elhi, 166A. ;ames, -. .8rien, -ntroduction to -nformation Systems, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, ?>><. unil #hopra and (eter "eindel, upply #hain "anagement, (earson )ducation, =rd )dition, ?>>A.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =F

%5/ Mer ,a!"isi!( Pla!!i!( a!" Strate(ies Course Overview

The objective of this course is to understand the assortment planning and merchandise purchasing techni:ues and also the effective pricing strategies used by retail organisations.

Course Syllabus
Group I: -ssortment (lanning (rocess - need for trade-off between variety, assortment and product availability, assortment plan. (roduct mix trends, ales %orecasting, etting %inancial objective. Group II: "erchandise (urchasing. 8randing trategies 2 manufacturers brands, private label brands. "anagerial issues in global sourcing decisions. "erchandise purchasing and handling process. )thical and legal issues in merchandise purchasing. Group III: etting the retail price - price setting objectives, price setting determinants. (ricing trategies and (ractices - )very day low pricing /)!9(0, highElow pricing, coupons, rebates, leader pricing. (rice bundling. "ultiple pricing. (rice lining, .dd pricing. "ethods of etting (rices. -djustments to the initial 7etail (rice.

Re omme!"e" #e$ts
8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew !elhi, ?>>?. 7oger #ox and (aul 8rittain, ,etail Management, %inancial TimesE (rentice $all, Bth )dition. "ichael 9evy ". and 8arton -. 3eit1, ,etailing Management, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, ?>>F.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =5

%51 Retail Strate(ies

Course Overview
The objective of this course is to understand the importance of formulating a retail market strategy and the elements of financial strategies to measure the performance of retail organisations.

Course Syllabus
Group I: !efinition of 7etail "arket trategy, Target market and 7etail format, 8uilding ustainable #ompetitive -dvantage-9ocation, "erchandise, (rice, ervice and #ommunications, -chieving trategic (ositioning-.perations. (urchasingE9ogistics. "arket 7esearch, %inancing, Technology. Cature of trategic (lanning. Group II: 7etail trategic (lanning (rocess-!eveloping the mission, establishing objectives, ituational analysis, *dentifying strategic alternatives. electing the target markets, .btaining resources needed to compete, !eveloping positioning strategy, trategy implementation, )valuating results and #ontrolling operations. trategic (rofit model- -n overview. Group III: The trategic (rofit "odel-7eturn on -ssets, 7eturn on Cet 3orth, *mproving %inancial (erformance, (rofit management. -sset management, !ebt management. *ncome tatements- ales, #ost of ,oods sold, ,ross margins, )xpenses, Cet profits. 8alance heet- -ssets- #urrent assets. -ccounts receivable, "erchandise inventory, *nventory turnover, #ash and other #urrent assets, operating #ycle, %ixed assets, -sset turn over. 9iabilities and .wners ):uity.

Re omme!"e" #e$ts
8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew !elhi, ?>>?. ..#. %errell and "ichael $artline, Mar&eting Strategy, Thomson (ublication, =rd )dition, ?>>5. 3alker "ullns, 8oyd 9arreche, Mar&eting Strategy, Tata "c,raw-$ill (ublishing #o. 9td., Cew !elhi, <th )dition, ?>>5.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =A

%53 Store Ma!a(eme!t Course Overview

The objective of this course is to make students averse about the *mportance of store management so that they can handle the retail operations efficiently and effectively.

Course Syllabus
Group I: tore "anagement - 7ole of store managers, managing the store personnel, minimi1ing the cost of the retail store, managing the buying and selling activities, providing customer service. #ost #ontrols - 9abour scheduling, store maintenance, )nergy "anagement, 7educing inventory shrinkage, !etecting and (reventing shop lifting. Group II: *ntroduction - #reating a tore *mage. #reating a 8uying )nvironment. tore )xteriors - "ar:uee, )ntrances, !oor types, 3alkways, !isplay windows, i1e of the building, #olors and "aterials, Then (revention. tores *nteriors "anaging space, "erchandise (resentation Techni:ues 2 tore 9ayout, 'isual "erchandising, -tmospherics. tore ecurity - #ustomer theft, )mployee theft, upplier pilferage, #redit "anagement. Group III: electing the tore 9ocation. "arked -rea -nalysis - %actors -ffecting -ttractiveness of "arket -reas and Trade -reas !emographic, )conomic, #ultural, !emand, *nfrastructure, )stimating ales (otential--rea sales activities, 9evel of competition. Trade -rea -nalysis- i1e and shape of trade areas, "easurement and definition of the trade area.

Re omme!"e" #e$ts

'arley 7. and 7afi: "., Principles of ,etail Management, (algrave "acmillan, Cew Jork, ?>>B. !avid ,ilbert, ,etail Mar&eting Management, (earson )ducation, Cew !elhi, ?>>=. (atrick ". !unne and 7obert %. 9usch, ,etailing, Thomson outh 3estern (ublisher, #incinnati, <th )dition, ?>>B.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) =6

%%& Customer Relatio!s,ip -sse!tials i! Retaili!( Course Overview

The objective of this course is to& understand the relationship marketing as a means of building relations with all the stakeholders@ and understand the promotion mix objectives.

Course Syllabus
Group I: -n overview or 7elationship "arketing. %undamental #oncepts in 7elationship "arketing #ustomer -c:uisition and 7etention trategies. #ustomer 9oyalty. -naly1ing (rofitability of #ustomers. .verview of #7" and 3eb 8ased Technologies. Group II: 9earning .rgani1ation. *ntegrated 7elationship "arketing trategies. 7etail "arketing #ommunication. 7ole of 7etail (romotion (rogram-"ethods for #ommunicating with the #ustomers, ales promotion, (ublic relations, (ersonal selling. (lanning 7etail #ommunication (rogram-)stablishing objectives, determining promotional budget, objectives and task method, thumb rule method. Group III: -ssigning the (romotional 8udget. *mplementing advertising programs - creating message advertising agencies, selecting advertising media, determining the fre:uency and timing of advertisements . )valuating the effectiveness of advertisements, *mplementing ales (romotion (rograms, *mplementing (ublicity (rograms.

Re omme!"e" #e$ts
8arnes ;ames ,., Secrets of Customer ,elationship Management, "c,raw-$ill, 1st )dition, ?>>>. wift 7onald ., 'ccelerated Customer ,elationships, (rentice-$all of *ndia, Cew !elhi, ?>>>. ,osney, ;ohn 3., and 8oehm, Thomas (., Customer ,elationship Management "ssentials, (rentice-$all of *ndia, Cew !elhi, ?>>>. 8erman 8. and )vans ;. 7., ,etail Management, (earson )ducation, Cew !elhi, ?>>?.

I!stru tio!s
The external paper will carry <> marks and would be of three hours duration. The :uestion paper will be divided into three groups, i.e., *, **, ***. The :uestion paper will consist of nine :uestions, three from each group. #andidates will be re:uired to attempt five :uestions in all, selecting not more than two :uestions from each group The internal paper will carry <> marks and it will be distributed as follows& Two "id- emester Tests each carrying 1> marks Two -ssignments each carrying 1> marks #lass (articipation and -ttendance to be of 1> marks.

School of Management Studies, Punjabi University, Patiala