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www.renub.com India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015

Published: May, 2012

Copyright 2012 Renub Research All Rights Reserved

India - E-Retail (E-Tailing) Analysis

If online travel and classifieds were the star performers of the last decade, e-retailing seems to be hogging the limelight this time around. India is rapidly emerging as a rewarding market for many e-retailing companies; who are currently present in the market with any one of the three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be more than INR 10,000 Crore by 2015. In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is expected to take the top slot pushing computer peripheral to third position. In companies analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4 times more revenue than its nearest competitor Yebhi in 2011. However according to our research findings scenario is likely to change in 2012 as Myntra is expected to take the second position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is expected to hold more than 50% market share. In any retail business, some products are returned from the point of consumption. Therefore, the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors

need to have an understandable product return policy on the Web. This report provides a
clear picture about the e-retailing scenario in India and its various issues like: Types of business model in Indian e-retail, key companies funding and revenue forecast, driving forces for e-retail, challenges in the e-retail. Renub Research report entitled India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015 provides a comprehensive assessment of the fast-evolving, highgrowth e-retail space. We recommend this report as must-read insight for e-retailing stakeholders.

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The report covers the following points E-Retail business model in India India e-retail users transacting online growth forecast from (2010 to 2015) Studied growth forecasts and India e-retail market sizing from (2009 to 2015) Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol from (2010 2014) Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals, Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 2015) Researched the drivers and challenges for the e-retail industry in India

Key Players Analysis

This section covers the key facts about the major companies that play an important role in India E-Retail Market. The companies analyzed in this section are as follows: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol. All the companies have been analyzed from two headings 1) Companies Revenue Analysis & Forecast 2) Companies Funding Sources form different private equity venture funds

Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

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India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015 Renub Research, 2012 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents
1. 2. Executive Summary E-Retail Business Model in India 2.1 2.2 2.3 3. E-Retail Non-Warehousing Model E-Retail Warehousing Model E-Retail Hybrid Model

E-Retail Users, Market & Forecast in India 3.1 3.2 E-Retail Users & Forecast (2010 2015) E-Retail Market & Forecast (2009 2015)

4.

E-Retail Distribution Shares & Forecast in India 4.1 4.2 E-Retail Segment Wise Market Share & Forecast (2009 2015) E-Retail Companies Market Share & Forecast (2010 2014)

5.

E-Retail Market & Forecast Segment Analysis 5.1 5.2 5.3 5.4 5.5 5.6 5.7 E-Retail Book Market & Forecast E-Retail Electronics Gadgets Market & Forecast E-Retail Computer Peripherals Market & Forecast E-Retail Camera and Mobile Market & Forecast E-Retail Life-Style Market & Forecast E-Retail Home & Kitchen Appliances Market & Forecast E-Retail Others Market & Forecast

6.

Key E-Retail Companies Revenue Analysis & their Funding Trends 6.1 Flipkart Revenue & Forecast (2008 2015) Flipkart Funding

6.1.1 6.2 6.3

Letsbuy (Acquired by Flipkart) Revenue (2010 2012) Myntra Revenue & Forecast (2008 2015) Myntra Funding

6.3.1 6.4

HomeShop18 Revenue & Forecast (2007 2015) HomeShop18 Funding Page 6 of 15

6.4.1

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6.5

Yebhi Revenue & Forecast (2010 2015) Yebhi Funding

6.5.1 6.6 6.7

E-bay India Revenue & Forecast (2010 2015) Snapdeal Revenue & Forecast (2010 2015) Snapdeal Funding

6.7.1 6.8 6.9 7.

Naaptol Revenue and Forecast (2008 2015) Amazon (jungle.com)

Growth Factors for E-Retail in India 7.1 7.2 7.3 7.4 7.5 7.6 Growing Internet Penetration Growing Online Shoppers Increasing Smartphones, Personal Computers & Tablet PCs Improvement in Telecom Infrastructure & launch of 3G Services Convenience & Multiple Payment Channels Investment by Venture Capitalist in E-Retail Companies

8.

Challenges for E-Retail in India 8.1 8.2 8.3 8.4 8.5 Distribution Risks Risks to Scalability and Risks in Payment Quality of Product/Service IT & Information Security Risks Lack of Clear Regulatory and Taxation Frameworks

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List of Figures:

Figure 1-1: E-Retail Business Model Companies Without Warehouse Figure 1-2: E-Retail Business Model Companies Having Their Own Warehouse Figure 2-1: India Users Transacting Online (Million), 2010 2011 Figure 2-2: India Forecast for Users Transacting Online (Million), 2012 2015 Figure 2-3: India E-Retail Market (Crore INR), 2009 2011 Figure 2-4: India Forecast for E-Retail Market (Crore INR), 2012 2015 Figure 3-1: India E-Retail Market Share (Percent), 2009 2011 Figure 3-2: India Forecast for E-Retail Market Share (Percent), 2012 2015 Figure 3-3: India E-Retail Market Share (Percent), 2010 2011 Figure 3-4: India Forecast for E-Retail Market Share (Percent), 2012 2014 Figure 4-1: E-Retail Book Market (Crore INR), 2009 2011 Figure 4-2: E-Retail Forecast for Book Market (Crore INR), 2012 2015 Figure 4-3: E-Retail Electronics Gadgets Market (Crore INR), 2009 2011 Figure 4-4: E-Retail Forecast for Electronics Gadgets Market (Crore INR), 2012 2015 Figure 4-5: E-Retail Computer Peripherals Market (Crore INR), 2009 2011 Figure 4-6: E-Retail Computer Peripherals Market (Crore INR), 2012 2015 Figure 4-7: E-Retail Camera & Mobile Market (Crore INR), 2009 2011 Figure 4-8: E-Retail Forecast for Camera & Mobile Market (Crore INR), 2012 2015 Figure 4-9: E-Retail Life Style Market (Crore INR), 2009 2011 Figure 4-10: E-Retail Forecast for Life Style Market (Crore INR), 2012 2015 Figure 4-11: E-Retail Home & Kitchen Appliances Market (Crore INR), 2009 2011 Figure 4-12: E-Retail Forecast for Home & Kitchen Appliances Market (Crore INR), 2012 2015 Figure 4-13: E-Retail Others Market (Crore INR), 2009 2011 Figure 4-14: E-Retail Forecast for Others Market (Crore INR), 2012 2015 Figure 5-1: Flipkart Revenue (Crore INR), 2008 2011 Figure 5-2: Flipkart Forecast for Revenue (Crore INR), 2012 2015 Figure 5-3: Letsbuy Revenue (Crore INR), 2010 2012 Figure 5-4: Myntra Revenue (Crore INR), 2008 2011 Figure 5-5: Myntra Forecast for Revenue (Crore INR), 2012 2015 Figure 5-6: HomeShop18 Revenue (Crore INR), 2007 2011 Figure 5-7: HomeShop18 Forecast for Revenue (Crore INR), 2012 2015 Figure 5-8: Yebhi Revenue (Crore INR), 2010 2011 Figure 5-9: Yebhi Forecast for Revenue (Crore INR), 2012 2015 Figure 5-10: E-bay India Revenue (Crore INR), 2010 2011 Figure 5-11: E-bay India Forecast for Revenue (Crore INR), 2012 2015

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Figure 5-12: Snapdeal Revenue (Crore INR), 2010 2011 Figure 5-13: Snapdeal Forecast for Revenue (Crore INR), 2012 2015 Figure 5-14: Naaptol Revenue (Crore INR), 2008 2011 Figure 5-15: Naaptol Forecast for Revenue (Crore INR), 2012 2015 Figure 6-1: India Internet Users (Million), 2006 2011 Figure 6-2: India Forecast for Internet Users (Million), 2012 2015 Figure 6-3: India Smartphone Sales Unit (Million), 2010 2011 Figure 6-4: India Forecast for Smartphone Sales Unit (Million), 2012 2015 Figure 6-5: India PC Users (Million), 2010 2011 Figure 6-6: India Forecast for PC Users (Million), 2012 2015 Figure 6-7: India Tablet PC Unit Sales & Future Forecast (Million), 2011 2015 Figure 6-8: India Forecast for 3G Penetration Growth (Percent), 2012 2015

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List of Tables:
Table 2-1: India Top 10 Retail Sites by Unique Visitors (Thousands), November 2011 Table 5-1: Flipkart Funding (Million US$), 2009 2012 Table 5-2: Myntra Funding (Million US$), 2007 2012 Table 5-3: HomeShop 18 Funding (Million US$), 2007 2011 Table 5-4: Yebhi Funding (Crore INR), 2010 2011 Table 5-5: Snapdeal Funding (Million US$), 2011 Table 6-1: India Total Visitors Age 15+ Home/Work Locations (Thousand), Nov 2010 Nov 2011 Table 6-2: India Investment by Venture Capitalist in E-retail Companies, 2009 2011

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