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Strengths International diversification (Global) Focused product line The Cemex Wa !alance sales "#!

usiness strateg

Weakness Seasonalit or dependenc on $eather %ebt &ack of presence in more developed market 'inor presence in (sia

)pportunities %eveloped 'arket China 'ore emerging markets Spanish ublic fund

Threats Second tier Global crisis Competition in "uropean countries Increase costs of energ Weather conditions

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