Scribd Logo
Upload

Welcome to Scribd!

  • BCG Growth of Mehran

    Uploaded by

    zohaibalibutt
    166 views3 pages
    Pak Suzuki Motor Company Ltd submitted a report analyzing their product lines using the BCG growth share matrix. The report finds that Cultus is a star product with high market share and growth. Mehran is a cash cow with low growth but high market share. Liana is a question mark with high growth but low market share. APV and Alto are dogs with low market share and growth.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Pak Suzuki Motor Company Ltd submitted a report analyzing their product lines using the BCG growth share matrix. The report finds that Cultus is a star product with high market share and growth. Mehran is a cash cow with low growth but high market share. Liana is a question mark with high growth but low market share. APV and Alto are dogs with low market share and growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    166 views3 pages

    BCG Growth of Mehran

    Uploaded by

    zohaibalibutt
    Pak Suzuki Motor Company Ltd submitted a report analyzing their product lines using the BCG growth share matrix. The report finds that Cultus is a star product with high market share and growth. Mehran is a cash cow with low growth but high market share. Liana is a question mark with high growth but low market share. APV and Alto are dogs with low market share and growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Pak Suzuki Motor Company Ltd

    SUBMITTED TO:

    TAFZEEL HUSSAIN

    SUBMITTED BY:
    ZOHAIB ALI BUTT (091181)
    WAQAS AHMAD (091175)
    QUDSIA NASEEM (091167)
    HASSAN SHAHBAZ (091190)
    OMER (081152)
    BCG GROWTH SHARE MATRIX

    MARKET GROWTH RATE

    HIGH
    STAR QUESTION MARK

    CASH COW DOG


    LOW

    HIGH LOW

    RELATIVE MARKET SHARE

    PRODUCTS OF PAK SUZUKI MOTORS LTD.

    1. MEHRAN 2. CULTUS 3. LIANA 4, ALTO


    5. APV

    1. STAR
    CULTUS is the star, for Pak Suzuki Motors Ltd. Because it has
    a high market share and high growth rate.

    2. CASH COWS
    MEHRAN is the cash cows, for Pak Suzuki Motors Ltd.
    Because it has a low growth rate but high market share.

    3. QUESTION MARK

    LIANA is the question mark, for Pak Suzuki Motors Ltd.


    Because it has high growth rate but low market share for which
    the company is conscious.

    4. DOGS
    APV and ALTO are the dogs, for Pak Suzuki Motors Ltd.
    Because they have low market share and low growth rate.

    You might also like