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S.W.O.T ANALYSIS
PHILIPS STRENGTH
Philips and NEC join forces in IP telephony About NEC Corporation (NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. Ranked as one of the world's top patent-producing companies,)
About GijimaAst GijimaAsts intellectual capacity, its business model and strong customer base form the foundation for the Groups integrated services and solutions business. Ideally positioned as a leading technology solutions company and focused on selected industries
WEAKNESSES
The electronics parts of their company continue to suffer. continued poor market conditions in telecom and PC-related businesses, as do their major unconsolidated companies. confidence in all major markets has been slipping this year, a trend that has accelerated after the tragic events of September 11.
Weaknesses Customer lists not tested. Need more sales people. Limited budget.
OPPURTUNITIES
The opportunity of the Philips company is that they have chance to enter in a mobile phone business because 70% of the material from IC to screens in Nokia mobile phones are from the Philips so they are thinking that why shouldnt we start the mobile business
opportunities
opportunities Could develop new products. Local competitors have poor products. New specialist applications.
Can surprise competitors.
Threats
MUHARRUM (due to Islamic month of sorrow) and JUNE. They know that their sale will decrease . Market of VCR continuously decline by the compact disk technology
Arrival of local electronic industries in Pakistan.
threats
Environmental effects would favour larger competitors.
Market strategies
They do not have a marketing strategy for small screen television and monitors but they do have a market strategy for large screens such as flatron and 61 inches television. The strategy is that for the big screens they market these products individually that is they go personally to the customers who are willing to pay for there products.
Matrix
In a matrix there are four products which are operating as cash cows stars question marks and dogs. Following are the products which lie in this matrix 61 inches television (cash cows) DVD recorder (question marks) Large streams (stars) VCR (dogs)
CLASSICS:
Classics are brand conscious and value for money. They want good picture quality and long life brand. Philips focuses on classics
Sony believes in application of advanced technologies, hence cooperating with research institutes so as to create products that enhance peoples lives. Sony has developed great strengths in six business segments: electronics, electronic games, music, motion picture, insurance and others.
Customer services:
Samsung realizes the importance of its people and the use of latest technologies for achieving success in the market place. At the same time, it is aware of the responsibility to contribute the society, not only in Korea but also world wide
Effective Advertising Brand Equity Market Share Increment Enter New Market segments