Professional Documents
Culture Documents
Nokia
Nokia
VODAFONE
NAME
Shah Nikesh
CLASS
S.Y. B.B.A
ROLL NO.
SEAT NO.
____
ACADEMIC YEAR
2008-09
COLLEGE
Shree H.N. Shukla College, Rajkot
SUBMITTED TO
SAURASHTRA UNIVERSITY
GUIDED BY
Mrs. Dina Kanani
Declaration
I the undersigned NIKESH SHAH a student of S.Y.B.B.A.,
here by declare that the project work presented in this respect is my
own work and has been carried out under the supervision of Mrs.
Dina Madam of H.N. Shukla COLLEGE, RAJKOT. This work has
not been previously submitted to any other university for any other
examination.
Date:
Student Sign:
Place:
Preface
In this era of globalization where every minute India is
moving a step ahead and expanding it horizontally, management in
India is heading towards a profession. The demand for
managements professionals is increasing day by day. In such a
competitive surrounding it becomes a requirement to have an edge
over others and B.B.A is such a course, which helps and assists
students in doing that.
Acknowledgement
I am much obliged to express my deep gratitude to all the
personalities who spared their valuable time and gave me helpful cooperation and guidance for my Project Report.
I am heartily grateful to the management of Shree H.N.
Shukla particularly to the in charge Mrs. Dina Kanani for her helpful
co-operation, inspiration, interest and valuable guidance in preparing
this report.
It is a matter of a great pleasure and excitement for me. I
express my sincere thanks to both Gentleman and staff members for
devoting their valuable time and providing extreme co-operation and
guidance.
Last but not least, I would like to express my sincere thanks to
all respondents, friends and family members who have helped me in
preparing report through the preparation of this report.
Date:
Student Sign:
Place:
Index
NO.
1
2
3
4
5
6
7
8
9
10
11
12
PARTICULARS
General Information
Company Profile
Marketing Department
Finance Department
Personnel Department
Future Plans
SWOT Analysis
Suggestion
Contribution
My Observations
Conclusions
Bibliography
PAGE NO.
6
19
25
45
53
66
68
74
76
78
80
83
General
Information
Contents
NO.
1
PARTICULARS
Introduction
Page No.
8
2
3
4
5
6
Overview of company
History & Development of Company
Achievements
Location of Company
Types of Management Structure
10
11
13
17
18
Introduction
Vodafone is a leading global telecommunications and data
services provider operating with a high growth strategy in 17
countries. It is a dynamic and agile player with a strong track record
as:
As a major owner and operator of the fibre optic broadband and fixedline networks in England, serving as a telecoms gateway to China.
Overview
Name of the company
Vodafone ltd.
Form of organization
Multinational co.
Web site
www.vodafone.in
Year of establishment
1984 in England
Stage of product
Maturity
energy,
infrastructure,
investments
and
others;
and
telecommunications.
Vodafone's achievements include being:
11
companies
include
VODAFONE
Port
Holdings,
12
modified,
transferred,
distributed,
cannot be
republished,
the results of any defects that exist in VODAFONE You should not
assume that VODAFONE or its content is error free or that it will be
suitable for the particular purposes that you have in mind when
using it. VODAFONE reserves the right to make subsequent
changes to it, and services may be modified, supplemented or
withdrawn.
4. It is a condition of us allowing you access to the information on
VODAFONE that you accept we will not be liable for any action
you take relying on the information on VODAFONE. VODAFONE
will not be liable if your use of materials or information from
VODAFONE results in the need for servicing, repair or correction of
equipment or data, you assume any costs relating to the above.
VODAFONE reserves the right to charge for access to certain
information on VODAFONE. VODAFONE will inform you where
a charge will be incurred by you for accessing certain services or
information on VODAFONE.
5. If youre PC does not support relevant technology including but
not limited to encryption you may not be able to use certain services
or access certain information on VODAFONE.
6. You may not mirror any material contained on VODAFONE on
any other server without the prior written consent of VODAFONE
Essar Limited. Any unauthorized use of the contents of
VODAFONE either under this clause or clause 4 above may be in
breach of copyright laws or trademark laws.
14
nuisance,
annoyance,
or
inconvenience,
whether
to
16
17
18
Marketing
Department
Finance
Department
Finance Manager
Manu. Dept.
Assembling
Dept.
Mkt. Executive
Supervisor
Supervisor
Employee
Worker
Worker
19
H.R.
Department
H.R. Manager
20
Company
Profile
21
Contents
Sr.
Particulars
Page No.
No.
1
2
3
4
22
21
22
23
24
23
Presence
of
VODAFONE
Cellular
The biggest merger over took place in the history of wireless
telecommunication services. The first time ever, the Essar group
joined hands for working together. In the year 2006
VODAFONE
Cellular
operates
in
Andhra
Pradesh,
Its
advanced
Cellular
network
build
up
helps
24
:-
VODAFONE Ltd.
Brand Person
:-
ARUN SARIN
Brand Delivery
:-
Brand Presence
:-
etc.
Brand Colour Significances
:-
* Red Colour
:-
:-
Energy
Solidarity
* The VODAFONE
:-
Brand Launch
:-
Innovation
25
In the Pipeline
The current period is a very crucial one for all the cellular
operators in India, due to a simple reason of a cold cellular war
being on, internally within the competitors as well as externally to
be fought with the WLL and the TRAI. This being the gestation
period for the WLL cellular operator to be in the market has to
launch, innovate and improve their schemes on a more customer
friendly based, so that their clientele is intact. In such a situation
price crunches on outgoings, free incoming calls, free airtime, and
other innovated and users-friendly value added services are the only
options.
To be intact at what VODAFONE Cellular is today, also
requires carrying out any of the above options and thus the one
major plan in the pipeline, coming in within 7-8 months is to exceed
customer usage of cellular phones than landline users which
presently is 10 crores, compared to landline users of 4 corers.
Secondly to develop and synergies on such value Added
Techniques that are customer friendly and beneficial to the society.
Thirdly in the coming months they are planning to reduce the
cost of airtime, so that there is a benefit to the users.
A few more cell site launches, appointments of customers
convenience center, Retailers and distributors are in the pipeline,
which would be beneficial to all concerned.
26
Marketing
Department
27
Contents
Sr. No.
1
2
3
4
5
6
7
Particulars
Page No.
Importance of marketing Department
27
Organization Chart
29
Marketing Yesterday & Today
30
Advertising
31
4 Ps of marketing
37
Market Share
43
Competitors
44
28
30
Organization Chart
CMO
(Chief Marketing Officer) -Bombay
DGM (Marketing)
(Director General Manager) - Ahmedabad
Assistant
Manager
- Prepaid
Assistant
Manager
- Postpaid
Assistant
Manager (Value
Added Service)
31
Assistant
Manager
Outdoor
Marketing
32
33
ADVERTISING
The best advertising is done by satisfied customers
-Philip Kotler
Advertising can be defined as mass paid communication of
goods, services or ideas by an identified sponsor. It is paid
communication because the advertiser has to pay for the space or
time in which his advertisement appears in the recognized media
such as news paper, magazines, radio, T.V., Cinema film, posters,
etc. Advertising can create market for a new product. It is very
powerful tool for the creation and retention of consumer demand.
VODAFONE Cellular Limited spends more than 30% of its
profit in advertisement. It uses almost all media for its
advertisement.
VODAFONE
Cellular
Limited
does
its
35
Market Segmentation
Geographic Segmentation
(2)
Demographic Segmentation
(3)
Psychographic Segmentation
(4)
Behavioral Segmentation
36
Channel of Distribution
It is a process through which the goods or consumer
from the producers. Distribution decision relates with moving.
Product available at a right place, in right time for the right
people.
Distribution channels are system of economic institution
through which a producer of goods delivers them into the
hands of their uses. After the production the producer has to
take decision how to do selling and distribution their products.
So, how a product reaches to the consumer from the producer
is called Channel of Distribution.
Manufacturing or Production
Direct Consumer
37
Pricing Policy
Pricing policy means to determination our product, at
how much cost it can be sold. The pricing policy of company
influences its sales to a large scale. Price is one element of
marketing mix that produces revenues the other element of
marketing mix is product cost. A wrong pricing decisions avoid
effects of all right decisions related to products.
When a unit take pricing decision they have to consider
such factor like taxes, expenses, Govt. policy, Profit etc. In
Vodafone Pricing is deciding as under:
Raw material cost + Wages of labour + Accessories +
Other expenses + Taxes + Profit = Price of a product.
38
39
1. Product Mix: The product is the most tangible and important single
component of the marketing programme. Product said to be the heart
of the marketing mix. The whole marketing programme is based on
the product.
It is said that nothing happens in our economy unless there is
a sale or purchase of product. Product is the sole of all over
marketing activities without a producer; marketing cant be imaged
through which the transaction takes place.
It gives life to all marketing programme. So main
responsibility of management should be to know its product well in
the book of Philip Kotler there is a sentence The first
40
prices, not on profit but also various factors i.e. social responsibility
also to be considered.
42
uses this method. In this method the product price is lower then the
substitutes in the market through which customers are attracted.
4. Place Mix: Place mix is also known as Distribution Mix. This stands for
the various activities the company undertakes to make the producer
easily available to the customer. In todays economy the producer
customer are separated by vast distances. Place mix is nothing but
marketing activities in which movements or flows of goods or
services are there from primary producer to ultimate consumer. It
includes Distribution Channel: Distribution Channel: Channels of distribution generally depend upon the nature of
product, volume of sales and trade practices adopted. The set of
marketing institutions participating in the marketing activities which
involves the movement of all goods and services from the primary
producer to the ultimate user or consumer is called the distribution
channel. In modern era, with the increase in size and production of
the unit, it is very difficult to sell the products directly to the
consumer so they have to adopt, distribution channel with
middlemen like wholesalers, distributors, Retailers, etc.
44
DISTRIBUTION CHANNEL
Company
Distributor
Dealer
Salesmen
Retailer
Customer
45
Coverage (%)
30
15
20
10
15
10
46
COMPETITORS
Poor firms ignore their competitors; average firms copy their
competitors; winning firms lead their competitors.
Today in this competitive world VODAFONE has got many
competitors which are as follows: -
AIRTEL
IDEA
BSNL
RELIANCE
TATA INDICOM
47
Finance
48
Department
INTRODUCTION
49
ORGANIZATION CHART
Vodafone
CHIEF EXECUTIVE OFFICERS
FINANCE MANAGER
ACCOUNTANT
ASSISTANT ACCOUNTANT
50
FINANCIAL PLANNING
Generally, financial planning means deciding in advance, the
financial activities are to be carried on to achieve the objective of the
firm. In broader sance, in the words of Walker and Boughn as;
financial planning includes the determination of firms financial
objectives, formulating and promulgating financial polices and
developing and procedures.
Financial planning is necessary to achieve both long term and
short term objectives. A sound financial planning includes how
much need of funds for both the terms. Then from where they are to
be received and utilized.
Vodafone would evaluated different proposal placed before
them and selects the best out of them. It estimates how much capital
is going to be required for various proposals and how much is the
return on the capital employed. The financial manager lays down the
estimate on the capital of cash per week, per month and per year.
51
CAPITALIZATION
At the time of incorporation of any business, it is the first
problem before the promoters to decide how much capitalization
should be made in a business. The amount of capital of any time
should not exceed nor less than the amount required. So, it is
necessary to have proper capitalization for the success of the
enterprise. But Gerstenberg defines it as;
The total accounting value of all capital regularly employed
in business, it includes owners capital, borrowed capital and any
other sources.
Thus term includes;
1. The value of ordinary and preference shares
2. The value of all surplus earned and capital
3. The value of bonds and security still not redeemed
4. The value of long term loans
However the modern view includes short term funds or
liabilities under the firm. It should be properly capitalized.
Vodafone issue shares. So, all these terms do apply.
52
CAPITAL STRUCTURE
Capital structure is the permanent financing of the firm
represented by long term debt, preferred stock and net worth.
Capital structure refers to its capitalization. Company
procures funds by issuing various types of security i.e. ordinary
shares, preference shares, bonds and debentures. Before issuing
securities the unit should decides what kind of securities should be
issued? A balanced capital structure means and ideal combination of
ownership capital and borrowed capital.
Vodafone issues shares and it has reserves or surplus. The
firm has taken loans from financial institutes. So capital structure of
the firm consists ownership capital as well as borrowed capital.
53
FINANCIAL LEVERAGE
Financial leverage is also known as trading on equity. In other
words, the effect on earning by the use of fixed cost securities is
called financial leverage. It is the ratio of return on share holders
equity and the net rate of return on total capitalization.
The degree of financial leverage can be calculated at any level
of operating profits as follows.
Financial Leverage = Operating Profits or E.B.I.T.
E.B.I.T. Interest or P.B.T.
Financial leverage is followed by this firm as shares and
debentures are issued.
54
FINANCIAL POSITION
PERTICULERS
Capital
Reserves
Loan borrowing
Rs.
3,460,811,000
1,481,000
0000000000
3,462,292,000
TOTAL
Rs. 5,54,754,000
Rs. 1,69,423,000
Rs. 7,24,177,000
55
56
Personnel
Department
INTRODUCTION
For survival growth of organization it requires better
combination of Men, Money, Machine and Material. From these
elements Men is most difficult and challenging element. In general
sense, management of human resources in an organization is called
personnel department.
In present Personnel department is essential due to complexity
of HRM in an organization. Personnel can be defined in the words
of Pigors and Hynes as
Personnel
management
is
method
of
developing
ORGANIZATION CHART
Vodafone
BRANCH MANAGER
PERSONNEL MANAGER
STAFF MEMBER
TRAIN
AGENT
AGENT
58
NEW COMER
all
capitals.
It
should
be
planned
carefully
and
systematically.
In the words of Coleman Bruce Men power is the process of
determining men power requirements in order carry the integrated
plans of the organization.
In regard to personnel department of Vodafone is very
conscious because it is through out depended on HRM. It takes into
account the facts and of present work forces on the basis of such
available information of HRM.
1.
TOTAL EMPOLYEES:
2.
SALARISE PERSON:
25 (near about)
59
3.
3 SALARISED AGENT:
140
4.
FOREMEN:
12 (near about)
2) SELECTION:
61
applicants who have crossed above hurdles and suitable for jobs.
Finally they have been given appointment letter.
As far as unskilled labors are concerned they take advice from
present workers who can suggest the names of their friends and
relatives for selection in job.
3) PLACEMENT:
62
2) OF THE JOB:
In this method training is a part from job place. In recent years
it becomes more popular so, trainees get training in a classroom of
company by special instructor. It includes seminars, conferences,
case studies etc. Vodafone using this method only for top level
and middle level.
PERSONNEL RECORDS
A record is a piece of writing with provides ready information
and preserves evidence for future use. Therefore personnel record
means maintenance of information regarding personal. Personnel
record helps personnel manager in decision making. He can decide
the demand and supply of personnel in an organization.
In Vodafone personnel maintain files of each and every
employee for their presence, leave, bonus, promotion, performance,
salary etc. is mention. The data regarding each employee is fed in to
computer and store for future reference.
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WORKING TIME
66
HOURS
RECESS
1
2
9 a.m. TO 1p.m.
2 p.m. TO 6 p.m.
4
4
Half An Hour
Half An Hour
4. OTHER FACILITIES:
69
Future
Plan
Future Plans
VODAFONE Cellular Limited has only one future plan and
that is to excel in its field and conquer the market. Today there are
more then 3 crores cellular phone users and the people who use the
land line are around 7 crores. There is a huge gap to be bridged and
70
71
SWOT
72
Analysis
SWOT ANALYSIS
1.
STRENGTHS: DISTRIBUTION NETWORK: VODAFONE Cellular has a wide spread network and to
completely cover such network, it has a predetermined channel
which covers every nook and corner of the city so that all masses are
covered. With distribution network and an equal capacity to canalize
makes VODAFONE Cellular strong in its own.
2.
LIVE WIRE PROFESSIONALS: For every job specification in VODAFONE Cellular Limited
there is employed a live wire professional who is best suited to his
position and responsibility when it comes to skill, talent,
qualification and perfection. Having people with such zeal and
enthusiasm, professionalism comes as strength.
3.
PROACTIVE CUSTOMER CARE: Not only VODAFONE Cellular Limited is strong from within
but when its comes to external forces it proves its worth. Fabulous
customer commonsense centers are established to take care of any
issue that may come as a problem to the mass proactive customer
care is one of the assets of the company while telecustomer care
comes as an icing to the cake.
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4.
TELECOM FOOTPRINTS: VODAFONE Cellular though establish recently has set its
foot in major cellular markets, be its markets of masses or
geographical markets. The important states of India all have
VODAFONE Cellular footprints with them. This is strength indeed.
5.
PROMOTERS SYNERGY BETWEEN CORPORATES: First time in the corporate history ever, has the two big heads
joined hands for a merger with the telecom giant VODAFONE
corp., U.S.A. This is strength itself.
PARENT VODAFONE i.e. VODAFONE is among the top
ten brand of the globe, which process as strength to organization.
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WEAKNESSES: 1.
FUNDAMENTAL CASHES: As said earlier, corporate giants across the globe Tata, Birla,
AT&T have joined hands to form VODAFONE Cellular Limited.
They all being supreme in their field, have their own perceptions,
these perception ideas and means are found to clash when they meet.
Thus this may be proved as a hindrance to the company and comes
out as a weakness.
2.
DELAY IN DECISION MAKING: As the three partners are huge corporate, the flow of
decisions, actions and understanding are channelized through a long
route. This may cause delay in any decision to be taken and which
might not be good for the company.
3.
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OPPORTUNITIES: 1.
2.
3.
4.
5.
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THREATS: 1.
VOLATILE REGULATORY MARKET: Day in day out there is various rules and regulations that are
PREDATORY PRICING FROM WILL OPERATORS: With ongoing Cellular wars and advent of WLL, Cellular
EXPANSION INVESTMENT THRET: In order to survive in the market, VODAFONE Cellular has to
update its technologies, and this all expansion requires huge cost
pull expenditure and this increase costs in leaps and bounds.
77
Suggestion
78
SUGGESTION
The highly professionalized management and totally modern
marketing approach are the basic key factors behind the success of
VODAFONE Cellular Limited. The management of VODAFONE
Cellular Limited is very perfect and nice. As per companys perfect
management there is no need to give any suggestion to the company
but I observed that each and every person in this company is hard
working which one of the positive points of this company is.
According to my observation, company spends lots of amount
on advertisement.
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80
Contribution
81
CONTRIBUTION
VODAFONE Cellular Limited at each and every step of its
development has tried to fulfill its social responsibility along with its
objectives of profit. It has been following the policy and principle
which ensure economic development.
During the time of earthquake in Gujarat VODAFONE
Cellular Limited has constructed up many mobile PCOs.
82
83
My Observation
84
My Observations
VODAFONE Cellular Limited made me observe many things
while on my survey of 100 Retailers in different areas. There were
various reactions and gestures which, I observed through people.
Few are some of them: AMBIENCE & ATMOSPHERE: Retailers, I visited were friendly and helpful. As it progressed
with my survey they were highly co-operative and anxious to help
me out with my findings.
PRICING STRUCTURE: Retailers insisted on a consistent stable and substantiate
pricing policy as they were really frustrated with the constantly
changing price in the mobile world.
PERSONAL APPROACH: Retailers always want the executives coming to their places
and making them understand about the new scheme and plans,
which are going to enter market.
SALESMEN SERVICE: Retailers are quite satisfied with the salesmen service.
Whenever the retailers are in need of SP, RV, etc. when they make a
single call to salesmen then order will be made available by
salesmen with in an hour.
85
86
Conclusion
CONCLUSION
87
This project I have learnt a lot about Survey etc. which has me
approach the real world in quite an extent. Also this project has
helped me have a more deepened knowledge about the cellular
phone market, on going cellular wars etc.
88
Bibliography
89
BIBLIOGRAPHY
1. Marketing Management:
- By Philip Kotler
2. Web site:
-
www.vodafone.in
www.vodafone.com
90