BY:

Sanjeev Kaushik Sashank

Karpal
Satinder
Siddharth Govila 1
 JV between Tata Teleservices & Richard Branson’s Virgin group ,March 2, 2008.
 Has a subscriber base of 1mn in the first year of it’s operation
 Currently the company uses TATA’S CDMA Network, but it has also announced
plans to foray into GSM space as well.

 Virgin Operates as an MVNO (Mobile Virtual Network Operator) and has given
franchise to Tata Teleservices.

 Aims at targeting 10 % of Urban youth Market share in next three years.

 Awarded the coveted Infcom award for the “Most Innovative Mobile services”
for the year 2009.
 Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction of
SAARC countries Mobile users.
 Virgin Mobile tops TRAI benchmark of User Satisfaction in the year 2008

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 Geographical Segmentation: Top 10o
Indian cities.(FY10 Plan)

 Demographic Segmentation: Youth aged

14-25.

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 Late entrants and have to focus on a specific segment to grow and build the brand
.
 Though young subscribers constitute only 30 % of the total Mobile Subscribers, but
contribute more than 50 % Revenue of the telecom industry's Rs 50,000 crore (Rs 500
billion) revenues in 2007-08.

 By 2010, this group is expected to contribute 60-70 % of the total revenues of industry
over Rs 35,000 crore (Rs 350 billion). (source: Business Standard)

 Youth make more & longer calls double than industry average (Rs 155 CDMA, Rs 210 GSM)

 High usage of SMS, data services (internet surfing & downloads) & other value added
services (Ringtone, Caller tune, wall papers, Hence Huge opportunity to be tapped.

 Have short handset up gradation cycle –under 12 months as compared to 2 years for people
above 25 yrs of age.

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 The Value added VAS market was in excess of Rs 4,800 crore (Rs 48 billion) in
2007, with SMS making up 40 per cent of revenues, followed closely by ringtones.
(source: Rediff Money)

 Catch them Young: Target first time users of cell phones, 30% of the existing cell
phone users of Virgin are First time.

 India has a total internet user base of 49.40 millions of which “ under 25 age”
accounts for 52%. (source: Business Standard)

 Increased use of data services (internet usage, downloads) in future by youths,

which would contribute in a significant proportion with the upcoming 3G services.

 Future projection of increasing young and working population of India as 65% of

overall population by 2020. (source: Economic times & planning commission).

 Hence this segment offers a huge revenue opportunity not just from the entire
group switching to a common service provider but also from the customized offer
services like CUG.

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 Virgin Mobile has taken a number of innovative initiatives to offer customized and
relevant offerings for its youth audience to meet their style, budget and aspirational
quotient.

 STD @ 50 paises/min after first 3 minutes @ 1.5Rs/min. (max cap 60 min/day).

Without any extra offer pack.

 LOCAL : @ 50 paises/min for the entire day after first 3 minutes @ 1 Rs/min.

 Local SMS: Free 100 sms /day by just paying for the first 3 messages @ Rs 1/msg

 STD SMS: Free 100 sms /day by just paying for first 3 messages @ Rs 1.5/msg

 Virgin 2 Virgin: Free 200 Mins/day by just paying for first 3 minutes @ Rs 1/min.

 Virgin Bakbak plan: One time recharge of Rs 14, and get 200 min V2V free/DAY after
paying for the first 3 min.

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 Get paid for an Incoming call. 10-paise credit for every minute of
incoming call, regardless of the originating network. (Nearly 95 per
cent of young users are pre-paid subscribers, who typically run out of
both talk time and recharging money by the month-end)

 FREE WAP Chat applications (Yahoo Messenger, Gtalk, MSN

Messenger, Facebook, Skype etc via the Vbytes portal ).

 V Care: The World's First Voice, Text and SMS based Self-help
Application. to quickly surf through balance in including free sms
counts and free minutes. Also, latest offers from VMI (pan India
basis), finding out the nearest retailer selling Virgin top-ups and
recharges.

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 Get paid for incoming calls

 Online Services: Choose your own personalized number,

buy phone (& compare) & online recharge get your phone
delivered at your doorstep.

 Handset Range from 1250-4250. (half of the cost of other

phones with similar features).

 Exciting contests- Free movie tickets, free data downloads

(songs etc).

 Chance to earn while you learn & Performance Certificates.

 V-Turk: A Chance to do Interns at Virgin Mobile India.

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 Price: V jazz (Rs: 4250)
Benefits: 1.3 Mpx camera, bluetooth, 1GB Micro SD card, FM,
Talktime upto 330 min, standby time: upto 310 Hrs.

 Free unlimited music download for 1 year (1,00,000 songs library)

 Lifetime validity & prepaid connection.
 1000 Local Minutes free.
 1000 SMS free.
 Virgin Mobile bag goodies.

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 Simple tariff plans, no hidden charges, totally dedicated
customer services, awesome downloads, games,
wallpapers, superior network coverage, top notch call
quality

 Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction

of SAARC countries Mobile users.

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 Reasons why you’re not with us?????

 You Love Quantum Physics- And complicated tariff plans &

hidden charges.
 You like people with helpo noto phobia – And basically enjoy
being put on hold, calling customer care 100 times only not to have
your queries answered.
 You like yawning a lot- Out of boredom, out of being not able to
do much with your phone.
 You adore jam packed things-Even in your network which
results into disconnected calls.
 You love strict, conservative, old school things-Including the
boring corporatish service provider you’re with.
 You love not being reachable. Not by choice, but by force-
Your network coverage or rather lack of it, allows you to stay
disconnected from the world for longer than what you would want
to.

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