Mass media advantages and disadvantages The advantages and disadvantages of mass media Mass media play a very

important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon thatapplies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of informationstudents receive through the media. Print media has traditionally been one of the main means in the system ofmass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such aslearning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in addition to the textbookand as an additional source for reading and writing. Reading thedocumentary essays, various articles, advertisements, etc. to help studentsapply grammar and quantitative skills, understand the importance to keep abreast of current events. Also students can discuss what they have read the next day in the class. Some researches have found that the benefits ofworking with the newspaper's material is much higher than just getting actual information from the textbook. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media. The advantages of print media: Print mass media focus public attention on the most urgent problems of the society. Those may be problems in health care, education, transportation or even corruption in government. Complete and accurate information is very important to get nowadays. It is useful that print media provide people in small towns and villages with the information of what takes place in society, and are also means of entertainment. The disadvantages of print media: This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience. There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere.

Thus, we can see, there are certain pros and cons of print media. With proper planning, you can opt for the right form to gain maximum coverage and make the best of this medium! In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a doubleedged sword which means that there are positive as well as negative influences of media.

Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Childrens knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which others do not have. People mostly listen radio in car and work station. Radio is convenient because people get short news and it is entertaining. Also, radio can be listened via mobile or MP3 player...