Professional Documents
Culture Documents
2014
Mission Statement
MEDIA KIT 2014
About Parade
Parade celebrates the emotional touchstones of American life: We cherish family, friendship, the pride of small towns, and the rush of big cities. We champion good food and great writers. We believe in living longer, healthier and happier. We adore holidays. We honor service. We delight in all types of personalities, from pop stars to presidents to favorite pets. We respect the past but we live in the present. Above all else, we believe in America. We know who we are, and were condent about where were going.
Adults
Aud % Cov. Aud
Men
% Cov.
Women
Aud % Cov. 24
Total Audience
Age 18-34 10,025 14 4,729 13 5,296 Age 35-49 11,968 19 5,899 19 6,068 Age 50+ 32,190 32 14,466 30 17,274 Age 18-49 21,993 17 10,629 16 11,364 Age 25-54 24,187 19 11,289 18 12,897 Median HHI $66,086 $71,342 $61,132
15 19 32 17 20
HHI $30,000+ 44,126 25 21,410 24 22,716 HHI $50,000+ 34,403 25 16,847 24 17,556 HHI $75,000+ 23,755 26 11,883 25 11,872 HHI $150,000+ 6,717 26 3,465 26 3,253 College Educated 32,987 25 15,801 25 17,187 Professional/Managerial 12,467 23 6,029 23 6,438 A/B County 40,036 24 18,400 23 21,636 C/D County 14,147 21 6,695 21 7,452 Own Home 41,295 26 19,222 26 22,073 Home Value $200,000+ 20,740 29 10,211 29 10,528
25 26 26 27 24 23 23 22 27 29
2014 Ad Closing +
MEDIA KIT 2014
33 days
12/3/13 12/10/13 12/17/13 12/23/13 12/30/13 1/7/14 1/14/14 1/21/14 1/28/14 2/4/14 2/11/14 2/18/14 2/25/14 3/4/14 3/11/14 3/18/14 3/25/14 4/1/14 4/8/14 4/15/14 4/22/14 4/29/14 5/6/14 5/13/14 5/20/14 5/27/14
27 days
12/9/13 12/16/13 12/23/13 12/30/13 1/6/14 1/13/14 1/17/14 1/27/14 2/3/14 2/10/14 2/14/14 2/24/14 3/3/14 3/10/14 3/17/14 3/24/14 3/31/14 4/7/14 4/14/14 4/21/14 4/28/14 5/5/14 5/12/14 5/19/14 5/23/14 6/2/14
33 days
6/3/14 6/10/14 6/17/14 6/24/14 7/1/14 7/8/14 7/15/14 7/22/14 7/29/14
27 days
6/9/14 6/16/14 6/23/14 6/30/14 7/7/14 7/14/14 7/21/14 7/28/14 8/4/14
August 3 10 17 *24 31
8/5/14 8/12/14 8/19/14 8/26/14 9/2/14 9/9/14 9/16/14 9/23/14 9/30/14 10/7/14 10/14/14 10/21/14 10/28/14 11/4/14 11/11/14 11/18/14 11/25/14
8/11/14 8/18/14 8/25/14 8/29/14 9/8/14 9/15/14 9/22/14 9/29/14 10/6/14 10/13/14 10/20/14 10/27/14 11/3/14 11/10/14 11/17/14 11/24/14 12/1/14
May 4 2/3/14 11 2/10/14 *18 2/14/14 25 2/24/14 June 1 3/3/14 8 3/10/14 15 3/17/14 *22 3/24/14 29 3/31/14
7/7/14 7/14/14 7/21/14 7/28/14 8/4/14 8/11/14 8/18/14 8/25/14 8/29/14 9/8/14 9/15/14 9/22/14 9/29/14
Full Page
Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page Back Cover FP Opposite Personality Parade Cover 3 Page 2/3 Spread
Full Page
For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC; newspaper publisher statements and estimates 9/30/13
Regional Rates
Effective January 6, 2014
MEDIA KIT 2014
Non-Discountable
Full Zone
28 MM
7.5 MM & Under 1/2 Circ. $44.70 33.40 30.70 25.40 22.10
Under 1 MM*
Four Color Units Full Page Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page $37.70 28.60 25.60 21.60 18.90
Non-Discountable
Full Zone
28 MM
7.5 MM & Under 1/2 Circ. $36.10 26.80 24.50 20.80 18.20
Under 1 MM*
B/W Units Full Page Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page $30.30 23.00 20.90 17.40 15.20 $29.60 21.90 20.10 16.90 14.60
Rates are in gross $$. * Set-up charges will apply Note: All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13
Parade Ad Units
MEDIA KIT 2014
35 Page 3 Columns 5 x 9
35 Page 5 Columns 8 3/ 8 x 5 3/ 8
12 Page 5 Columns 8 3/ 8 x 4 1/ 2
12 Page Peninsula 5 1/ 8 x 7 1/ 4
(full national units only)
25 Page Peninsula 4 3/ 4 x 6 1/ 4
(each unit)
*May accommodate non-bleed standard magazine page size material. **Standard magazine size spread may be centered or positioned either ush left or ush right.
Continued...
For more information, please contact Shashika Baldwin, Senior Advertising Trafc Manager, at 212-450-7040 or adtrafc@parade.com
25 Page 5 Columns 8 3/ 8 x 3 1/ 2
Full Page 8 3 8 x 9 Full Page Spread 17 x 9 Standard Magazine Size Page** on 3 12 Columns 6 1 4 x 9 Standard Magazine Size Page** on 5 Columns 8 3 8 x 6 3 4 Standard Magazine Size Spread* 12 3 4 x 9 Standard Magazine Size Spread** (Horizontal) 17 x 6 3 4 35 Spread (Vertical) 10 1 4 x 9 35 Spread (Horizontal) 17 x 5 3 8 12 Spread (Vertical) on 2 12 Columns 8 5 8 x 9 12 Spread (Horizontal) 17 x 4 1 2 Standard 25 Page Spread 10 3 4 x 6 3 8 35 Page on 3 Columns 5 x 9 35 Page on 5 Columns 8 3 8 x 5 3 8 12 Page on 2 12 Columns 4 1 4 x 9 12 Page on 3 Columns 5 x 7 3 8
12 Page on 5 Columns 8 3 8 x 4 1 2 12 Page Checkerboard (each) 4 3 16 x 4 1 2 12 Page Peninsula Unit*** 5 1 8 x 7 1 4 Standard 25 Page on 3 Columns 5 14 x 6 38 25 Page Peninsula Unit*** 4 34 x 6 14 25 Page on 2 Columns 3 14 x 9 25 Page on 5 Columns 8 38 x 3 12 310 Vertical on 1 12 Columns 2 12 x 9 310 Page on 2 Columns 3 14 x 6 34 310 Page on 2 12 Columns 4 x 5 12 310 Page on 3 Columns 5 x 4 12 310 Page (Horizontal)* 8 3 8 x 2 5 8 14 Page**** 4 18 x 4 12 14 Page (Vertical) 2 x 9 15 Page on 1 Column***** 1 34 x 9 15 Page (Horizontal)***** 8 3 8 x 1 3 4
12 Page Booklet 8 38 x 4 12 12 Page Booklet Spread 17 x 4 12 Oversized Unit (4 panels) Front, Back: 8 38 x 10 Center Spread: 17 x 10 Cover Flag 2 58 x 2 14
1. Multi-page Blockbuster units are available. 2. Consult your Parade Account Executive. 3. No bleed ads available except for spread gutterbleeds. 4. Advertisements on 5 columns accepted only in 1/5, 2/5, 1/2, 3/5 units, SM and full column depth. 5. Regional ad minimum is 2/5 page. Minimum unit for advertisers subject to page separation requirements is 2/5 Page. *Standard magazine size spread may be centered or positioned either ush left or ush right. **May accommodate non-bleed standard magazine page size. ***Peninsula units are available on a national basis only. ****Unit available only on a standby or remnant basis. *****Subject to availability ****** Oversized Units: This is a four-sided pull out unit. Top lip extends 1 inch above top of book.
Zone Map
MEDIA KIT 2014
Maine 111,904 Minnesota 998,959 Montana 116,828 Wyoming 49,032 North Dakota 127,226
South Dakota 66,351
New Hampshire 81,756 Vermont 18,247 Massachusetts 609,066 Rhode Island 224,823 New York 1,174,191 Indiana 475,240 Pennsylvania 1,970,159 Ohio 1,319,566 West Virginia 209,009 Virginia 528,938 Delaware 15,460 Maryland 522,228 Washington, D.C. 793,932 N. Carolina 847,225 S. Carolina 456,142 Alabama 389,270 Connecticut 313,397 New Jersey 811,185
Nevada 166,805
Utah 233,169
California 4,056,777
Arizona 290,030
Kansas 243,189 Oklahoma 544,838 Missouri 914,187 Arkansas 239,409 Tennessee 398,766
Kentucky 209,011
Alaska 62,106
Texas 2,522,075
Hawaii
17,547
Georgia 1,106,441
Florida 2,371,674
Zone
Connecticut New Jersey New York Maine Massachusetts New Hampshire Rhode Island Vermont Illinois Indiana Ohio Iowa Michigan Minnesota Nebraska North Dakota South Dakota
Circulation
2,298,773
Zone
Delaware Maryland Pennsylvania Washington, D.C. Virginia West Virginia California Alaska Arizona Colorado Hawaii Idaho Montana Nevada New Mexico Oregon Utah Washington Wyoming
Circulation
4,039,726
Zone
Arkansas Kentucky Missouri North Carolina South Carolina Tennessee Alabama Florida Georgia Mississippi Kansas Louisiana Oklahoma Texas
Circulation
3,064,740
1,045,796
4,056,777 3,270,539
4,013,367
3,619,281
3,617,658
2,973,378
Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13
Please send Certied SWOP supplied proofs to: Parade Publications 711 Third Avenue, 7th Floor New York, NY 10017 Attention: Parade Ad Trafc Dept. Phone: (212) 450-7040 Email: adtrafc@parade.com Media
Ad Portal (http://parade.sendmyad.com) All ad submissions must be PDF/X1-a les uploaded to the Parade/DASH ad portal. You will have to create a login and password to begin your delivery upload process.
Formats
The PDF/X-1a Files must have: All fonts MUST be embedded (true type fonts cannot be used for Printing) The color space must be CMYK or Grayscale. NO RGB, LAB or embedded color proles (such as ICC proles). All PMS color must be converted to CMYK. Maximum ink density: 300 total. Resolution: 300 dpi, High Resolution, No transparency. Sizes: Please call for correct sizes and dimensions. Gutter Safety: 1/8 inch on each side (total 1/4 inch) if not the center spread. Minimum size for knockout type should be 6 point boldface. Note: perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed. Proof Requirements: 2 Proofs to be delivered next business day. All proofs should have clear identication indicating the type of proof it is, the name, address and phone number of the sender/prepress service provider. Product and keycode information must be indentied. Preferred proof is Epson or Kodak, running color managed SWOP #5 data set proles. All proofs should include the IDEAlliance Color Control Bar (to download a color strip go to hot downloads at: http://idealliance.org).
General
In compliance with Parade policy, you are required to submit two SWOP proofs. By choosing not to supply SWOP proofs with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital le. Publication is not responsible for color or content of proofs or les that do not conform to the specications listed. File Storage: The original proof and an archived copy of the digital ad le will be kept for 12 months after printing.
Revised: 7/13
Contacts
MEDIA KIT 2014
Parade Stella Araya-Weil | stella_arayaweil@parade.com | 212.450.0927 dash Dana Sergenian | dana_sergenian@parade.com | 212.450.0948 Digital Nate Kania | nate_kania@parade.com | 212.450.0979 Direct Response Marie Tassini | marie_tassini@parade.com | 212.450.7136 New York
711 Third Avenue New York, NY 10017 Phone: 212.450.7000 Fax: 212.450.7287 ny_sales@parade.com
Los Angeles
6300 Wilshire Boulevard 11th Floor Los Angeles, CA 90048 Phone: 323.965.3649 Fax: 323.965.4971 la_sales@parade.com
Atlanta
Sales & Marketing Solutions - South, Inc. 4350 Quail Ridge Way Norcross, GA 30092 Phone: 770.209.9858 Fax: 770.209.9881 khediger@samssouth.net
Chicago
401 North Michigan Avenue Suite 2900 Chicago, IL 60611 Phone: 312.661.1620 Fax: 312.661.0776 chi_sales@parade.com
San Francisco
50 Francisco Street Suite 400 San Francisco, CA 94133 Phone: 415.955.8217 Fax: 415.397.0562 amy_lloyd@parade.com
Detroit
Hannigan Media Services 4462 Berkshire Road Royal Oak, MI 48073 Phone: 248.554.0710 Fax: 248.554.0730 jeffhan@comcast.net
Direct Response
711 Third Avenue New York, NY 10017 Phone: 212.450.7136 Fax: 212.450.7289 dr_sales@parade.com
Digital Specs
MEDIA KIT 2014
Desktop
Tablet
Mobile
Examples shown: Standard ad units on Parade Homepage Parade offers a range of standard and rich media units that are both IAB compliant and unique to Parade Additional formatting guidelines apply based on the type of ad
Parade
54.2 MM readers 32 MM circulation Sunday distribution
Parade digital
80.7 MM monthly uniques 1.7 billion monthly page views
Tablet/Mobile
Special Themed Apps (Grilling, Holiday, Crafts) Mobile Sponsorships
dash
36 MM readers 8.8 MM circulation Monthly distribution
Source: GfK MRI Fall 2013, comScore Q3 (3 month avg) 2013 Parade Carriers & Parade Partners [E] Jan 2014 AAM, CAV 8 VAC Publishers Statment 9/30/2103
General Information
MEDIA KIT 2014
E. Labeling of Advertisements
Advertisements that simulate editorial content must be clearly dened and labeled ADVERTISEMENT or SPECIAL ADVERTISING SECTION at the top of the advertisement, and Parade may, in its discretion, so label such copy.
F. Errors in Advertisements
In the event of Parades errors in or omissions of any advertisement(s), including but not limited to those caused by force majeure, Parades liability shall be limited to the amount paid attributable to the space of the error and in no event shall exceed the total amount paid to Parade for the advertisement. Parade is not responsible for incorrect or missing key numbers, telephone numbers or website addresses provided by Agency and/or Advertiser.
G. Indemnication of Parade
Advertiser and its Agency, if there be one, each represent that any advertising (including product samples) submitted complies with all applicable laws and regulations and does not violate the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce Parade to publish such advertisement, Advertiser and its Agency, if there be one,
Continued...
I. Discounts
If Parade extends a discount to an Advertiser, the following requirements apply: 1. Ads must run during a consecutive 52-Sunday period to earn a discount; 2. Each ad earns discounts based on the circulation purchased for the ad. 3. Minimum circulation is 4 million or a full Zone (excluding Zone 2, Parades smallest Zone); 4. Minimum discountable ad size unit is 2/5 page; and 5. Booklets and Oversized Units contribute to discounts.
K. No Assignment of Advertising
Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Parade, nor may Advertiser or Agency authorize any others to use any advertising space. If a company either wholly acquires an Advertiser or is wholly acquired by an Advertiser after start of the contract year, advertising of such company in issues which closed before the date of the acquisition will not be included in computing the Advertisers frequency, volume or other discounts hereunder.
General Information
MEDIA KIT 2014
L. Republication of Advertisements
Advertiser and Agency agree that any advertisements published may, at Parades option, be republished or reused by Parade or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. The copyright in any advertisement created by Parade is owned by Parade and may not be otherwise used by Advertiser or third parties without Parades prior written consent.
M. Advertising Rates
Rates contained in advertising orders that vary from the rates listed herein shall not be binding on Parade and the advertisements ordered may be inserted and charged for at the actual schedule of rates. Rates and units of space are effective with the January 6, 2013 issue. Announcement of any changes in rates will be made fty (50) days in advance of the closing date for the rst issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. Advertising rates are not contingent on Parade reaching any circulation or readership level that may be represented in Parades marketing materials.
N. Terms of Sale
An agency commission of 15% will be allowed for recognized agencies. Bills are rendered prior to the issue date. Payment is due thirty (30) days from issue date. Interest will be charged at a rate of 1.5% per month on past due balances. Parade may at its option require cash with order or change the payment term.
P. Entire Agreement
The foregoing terms and conditions shall govern the relationship between Parade and Advertiser and/or Agency. Parade has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by Parade, no other terms or conditions in contracts, orders, copy, or otherwise will be binding on Parade.