Sample Business Plan

Vision Over the next 3 years we will be - the number one

choice for XXXXXX in the East Midlands.

Mission Help businesses including; shop, restaurant and bar

owners increase their turnover by having eye catching
branding and point of sale material.

Objectives 1. have a turnover of £xxk pa by 2012

2. Double customer base
3. Increase area of coverage from predominantly
Nottingham to Derby, Leicester and
Northamptonshire.

Strategies 1. Develop website to show case work and ideas

for helping businesses grow their business
2. Target suitable businesses within a 1 mile
radius of jobs being worked upon – pointing to
job as a reference site.
3. Develop word of mouth advertising further.
4. Exploit opportunities in Google Local Business
Centre and ask clients to feedback to review
sites.
Plans • Contract 5 potential customers a week and make
them aware of services.
• Contact existing customers 3 months before each
major event with links to galleries of work
undertaken. Eg Christmas boards, Halloween,
Mother’s Day etc.
• Quarterly newsletter to existing and potential clients
from 30/9/09.
• Recruit trainee by end of 2010.