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Balanced Scorecard

The document discusses the Balanced Scorecard framework created by Robert Kaplan and David Norton. The Balanced Scorecard provides a framework for measuring organizational performance across four perspectives: financial, customer, internal processes, and learning and growth. It is used to translate an organization's mission and strategy into objectives and measures across these four perspectives to help companies implement strategy and monitor performance. The document also discusses key principles of the Balanced Scorecard like using leading measures that can influence performance and avoiding too many metrics to focus on the most important ones.

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Jay Mark T. Paracuelles
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656 views15 pages

Balanced Scorecard

The document discusses the Balanced Scorecard framework created by Robert Kaplan and David Norton. The Balanced Scorecard provides a framework for measuring organizational performance across four perspectives: financial, customer, internal processes, and learning and growth. It is used to translate an organization's mission and strategy into objectives and measures across these four perspectives to help companies implement strategy and monitor performance. The document also discusses key principles of the Balanced Scorecard like using leading measures that can influence performance and avoiding too many metrics to focus on the most important ones.

Uploaded by

Jay Mark T. Paracuelles
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

BALANCE Score Card

Robert Kaplan

David Norton

Vision Strategy

Finance Customer
Internal Processes

Knowledge & Growth

Customer
How do we look to our shareholders? How do our customers see us?

What should we be best at?

How can we improve & create value?

COMPANY VISION STATEMENT

COMPANY MISSION STATEMENT


Financial Perspective
Increase Revenue
Profitability

Productivity

Customer Perspective
Increase Customers Perceived Top Products

Targeting Costumers

Fast R & D Cycle Time

COMPANY CORE VALUE STATEMENT Learning & Growth Perspective


Capturing new ideas Recruit & Train Best

Latest Technology

MESURING AGAINST THE TARGETS

FAILURE

Performance Measures

ONLY FEW EASILY UNDERSTAND ACTED UPON QUICKLY

LEADING MEASURES are the only measures that can influence & therefore make a difference.

If it has 4 10 Objective you will Succeed 2

LAW OF DIMINISHING RETURN

BALANCE Score Card

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