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Non-Store Retailing, Retail Management and Trends in Retailing

The document discusses various forms of non-store retailing including direct selling, telemarketing, automatic vending, online retailing, and direct marketing. It provides details on direct selling methods like door-to-door and party plan sales. It also outlines major forms of non-store retailing and how they differ in terms of active customer and retailer involvement.

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Jay Mark T. Paracuelles
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© Attribution Non-Commercial (BY-NC)
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1K views27 pages

Non-Store Retailing, Retail Management and Trends in Retailing

The document discusses various forms of non-store retailing including direct selling, telemarketing, automatic vending, online retailing, and direct marketing. It provides details on direct selling methods like door-to-door and party plan sales. It also outlines major forms of non-store retailing and how they differ in terms of active customer and retailer involvement.

Uploaded by

Jay Mark T. Paracuelles
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • Title Page: Presents the title of the presentation and the author's name.
  • Non-store Retailing Overview: Introduction to the major forms of non-store retailing, including direct selling and telemarketing.
  • Direct Selling: Describes direct selling through personal interactions, including methods like door-to-door sales and party plans.
  • Telemarketing: Explains the use of telemarketing to reach consumers directly via phone services.
  • Automatic Vending: Discusses vending machines as a method for retailing without stores, offering products directly.
  • Online Retailing: Describes how online platforms are used to search, evaluate, and order products over the internet.
  • Direct Marketing: Focuses on direct marketing methods such as direct mail, catalog retailing, and televised shopping.
  • Forms of Non-store Retailing: Details the active involvement of customers and retailers in different non-store retail forms.
  • Retail Management: Discusses key elements of retail management including product, promotion, place, and price.
  • Presentation of the Retail Store: Explores the factors contributing to the atmosphere and presentation of a retail store.
  • Trends in Retailing: Considers current trends shaping the retail industry including efficiency and customer management.
  • The Retail Life Cycle: Analyzes the life cycle stages of retail markets, from early growth to maturity and decline.
  • Future Changes in Retailing: Speculates on future retail changes, especially in technology, shopping behavior, and branding importance.
  • Advertisements: Displays various advertisements highlighting different marketing strategies and brands.

Non-store Retailing

Jay Mark T. Paracuelles

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing
Direct Selling -direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office. 2 Kinds: 1. Door-to-Door 2. Party Plan

Non-store Retailing
Direct Selling
Door-to-Door Party Plan

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-using the telephone to interact with and sell Telemarketing directly to consumers.

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Non-store retailing that makes it possible to serve customers where stores cannot. Automatic Vending

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Online retailing allows consumers to search for, evaluate, and order products through the Internet.

Online Retailing

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Using advertising to contact consumers who, in return, buy products without using a retail store 3 kinds: 1. Direct Mail 2. Catalog Retailing 3. Televised Shopping

Direct Marketing

Non-store Retailing
Direct Marketing
Direct Mail Catalog Marketing Televised Shopping

Non-store Retailing
Forms of Non-store Retailing
High
Active customer involvement
Direct Marketing
On-line retailing Direct selling Telemarketing

Automatic vending

Television home Direct mail shopping and catalogs

Low Low Active retailer involvement High

Retail Management
The Retailing Mix
Product Personnel Promotion

Presentation Price

Place

Retail Management
The Retailing Mix
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Store location Distribution centers Warehousing Transportation Handling goods Packing

Consumers

Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales

Retail Management
The Retailing Mix
Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Consumers

Store location Distribution centers Warehousing Transportation Handling goods Packing

Retail Management
Physical Distribution

The Retailing Mix

Store location Distribution centers Warehousing Transportation Handling goods Packing

Personal selling Consumers Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales

Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Retail Management
Presentation of the Retail Store

Factors in Creation of a Stores Atmosphere

Trends in Retailing
Trends in Retailing
Entertainment

Trends in Retailing

Convenience and Efficiency

Customer Management

Trends in Retailing
The Wheel of Retailing
2. Outlet now has: Higher prices Higher margins Higher status As more time passes, outlet adds still more services 3. Outlet now has: Still higher prices Still higher margins Still higher status

Passage of time As time passes, outlet adds services


4. New form of outlet enters retailing environment with characteristics of outlet in Box 1

1. Outlet starts with: Low prices Low margins Low status

Market share or profit Early growth


Value-retail stores On-line retailers Single-brand stores Single-price stores Factory outlet stores Warehouse clubs

The Retail Life Cycle

Trends in Retailing

Accelerated development
Profit Market share

Fast food outlets Convenience stores Supermarkets

Maturity Decline

Department stores

Malls (?)

Catalog Retailers General store

Future Changes in Retailing


Impact of Technology
Changing Shopping Behavior Importance of Brands

Lands End Advertisement

egift Advertisement

Network MCI Call Centers Advertisements

Sams Club Advertisement

Non-store Retailing Jay Mark T. Paracuelles Jay Mark T. Paracuelles
Non-store Retailing Major Forms of Non-store Retailing Major Forms of Non-store Retailing Automatic Vendi
Non-store Retailing Direct Selling -direct sales of goods and services to consumers through personal interactions and dem
Non-store Retailing Door-to-Door Party Plan Direct Selling
Non-store Retailing Major Forms of Non-store Retailing Major Forms of Non-store Retailing Automatic Vendi
-using the telephone to interact with and sell directly to consumers. Non-store Retailing Non-store Retailing Telemarketin
Non-store Retailing Major Forms of Non-store Retailing Major Forms of Non-store Retailing Automatic Vendi
Non-store Retailing Automatic Vending -Non-store retailing that makes it possible to serve customers where stores cannot.
Non-store Retailing Major Forms of Non-store Retailing Major Forms of Non-store Retailing Automatic Vendi
Non-store Retailing Online Retailing -Online retailing allows consumers to search for, evaluate, and order products throug

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