Marketing Management Sample Paper 1.

------------------------ of a product line is the total number of stock keeping units (SKUs) offered under that line. (a) Length (b) Width (c) Depth (d) Consistency 2. ------------ is the differential effect that brand knowledge has on consumer response to the marketing of that brand. (a) Brand Loyalty (b) Brand Equity (c) Brand Premium 3. In the brand Indigo Maanza, Indigo is -----------(a) Parent brand (b) Family brand (c) Sub-brand (d) Corporate brand

4. ________ exists when the manufacturer has established two or more channels that sell to the same market. a. b. c. d. e. Vertical channel conflict Circular channel conflict Multichannel conflict Horizontal channel conflict None of the above

5. ________ Distribution consists of the manufacturer placing his goods and services in as many outlets as possible. a. b. c. d. Selective Exclusive Intensive Shotgun e. Scattered