Amira messaoud
Branding Quiz
1- A brand is a name, term, symbol, design, or a
combination that identifies:
a. a seller’s products
b. a seller’s products and differentiates them from
competitors’ products
c. a seller’s group of products
d. none of the above.
3- Why branding is necessary?
a. brand facilitates tracking down problems and
processing of orders.
b. imitation of the branded item is protected by
legal rights enjoyed by the seller.
c. loyal and profitable set of customers can be
attracted.
d. all of the above.
5- Generic brands are:
a. Product that doesn’t carry a company identity.
b. Product made by manufacturer.
c. Products made by two companies.
d. all of the above.
7- Multi-brands strategy:
a. A brand strategy under which a seller develops
two or more brands in the same product category.
b. Offers a way to establish different features that
appeal to different customer segments.
c. Capture a larger market share.
d. All of the above.
1 Amira Messaoud
2- Brand identity includes:
a. Brand name.
b. Brand mark.
c. Tag line.
d. All of the above.
4- Brand equity is:
a. differential effect that knowing the brand
name has on customer response to the product
and its marketing.
b. When consumers react more favorably to it
than to a generic or unbranded version of the
same product.
c. Risk of co-branding strategy.
d. All of the above.
6- Brand dilution is a risk that:
a. Occurs when consumers no longer
associate a brand with a specific product or
even highly similar products.
b. Comes from brand extension strategy.
c. a move made by companies to enhance
market share.
d. all of the above.
8- licensing is a sponsorship decision that :
a. Involve names of well-known celebrities or
characters from popular movies and books.
b. coordination of two companies to create a
product.
c. extends existing brand names to new forms,
colors, sizes, ingredients.
d. none of the above.
 Amira messaoud

1 Amira Messaoud