You are on page 1of 4

1/15/2014 9:21:00 AM Wed Feb 19th 2014 Ted talk notes Is the product remarkableworth taking note.

Safe is risky Very good is bad Focus on early adopters, nto the late market. Cross to early majority > how do we cross overbecome remarkeable.

Wed Feb 26th 2014 Ted Talk Hot lady optimism Private optimism remains persistent. Optimism bias Interpretation matters Anticipation makes us happy o People were willing to wait extra to get a kiss from a celeb o o o o People prefer Friday over Sunday Enhances well being Without optimism bias, wed all be depressed. Give people positive information, they respond more

1/15/2014 9:21:00 AM The way in which you design spaces, the way you structure you time, can foster slow hunches.

1/15/2014 9:21:00 AM Cost will be low enough or benefit will be high enough that youll have no choice but to adapt

1/15/2014 9:21:00 AM

You might also like