Creative brief template

Contact person Contact details Unit/Office/School/Preschool or Childrens Centre Budget

(The amount set aside for the project, the account number against which the activity will be charges, any constraints/variables there maybe on the budget.)

Tel: Mobile:

Budget amount: Budget code:

Overvie
(Project information, summary of how the activity has come about whether it!s as a result of local decisions, research findings, new initiatives or the promotions of core business products and services of your school, preschool or children!s centre.)

Ob!ectives
("our goals, measurable objectives, and outcomes should be lin#ed to the DECS Statement of Directions, found on the $%&' (ebsite)

"dvertising and branding guidelines

(There are guidelines re approval process for advertising and campaign materials ) refer to advertising guidelines in Section 9 Advertising.)

#eliverables re$uired
(&opy, design, printed materials, banners, brochures, display advertisements, etc. $efine the project and how it helps achieve strategic goals. Provide specific details of activity ) ie printing *,+++ ,- fliers for letterbo. distribution.)

Brochures:
(Type and amount)

Te%t:
(Num er of !ords and !"en)

&eb page or eb do nload (Contact #n$ine Communication Services te$% &''( ')(&) #ispla' advertisements:
(*o! muc" and !"en)

Banners:
(*o! many and !"en)

Signage:
(+"at and !"en)

(vent material:
(+"at invitations, name cards, etc and !"en)

Other:
(+"at and !"en)

Target audience
((ho are the primary audience, secondary audience and sta#eholders/)

&hat do 'ou ant the audience to thin)* feel and do after seeing 'our communication+
(0(hat is your call to action/!)

Tone and image

((hat style do you re1uire ) informal, warm, humorous, direct or functional/)

Messages
(The single most important message you want the target mar#et to ta#e from the activity )the one sentence that summarises your uni1ue selling point. (hat are the features, benefits and value, prioritise the top * features and/or facts about the program/service and its value to the target audience/)

&ho are 'our competitors+

(2ther schools etc. (hat are their messages/)

Support information
(3ist in order of priority other information that should be included in the communication.)

Selection of images
((here possible provide or suggest appropriate images. They should reflect/complement objectives, target audience, tone.) $on!t forget to have consent forms signed for all photographs which have children in them. %nsure photographs are high 1uality and high resolution ) minimum 4++dpi.

Mandator' inclusions
(3ogos and legal disclaimer) 5or logo and brand usage and protocols refer to 3ogo style guide in Section , -sing our rand.

Schedule
(,n indication of the timetable for the project from the time of the initial re1uest to the completion of the project. ,ll critical dates should be included. 'pecify any time constraints or critical deadlines for the project ie departmental and government approval processes. To ensure your activity is effective allow sufficient time for production.)

Creative brief approval/comment form

Client ,Pro!ect Manager / Staff member responsible-

'ignature: ...................................................................................................................... $ate prepared: / /

#(CS Strategic Communications Manager

(DECS Strategic Communications !i$$ need to vie! a$$ mass circu$ation advertising.promotiona$ materia$ prior to production)

'ignature: ..................................................................................................................... $ate prepared: / /

#irector

'ignature: ..................................................................................................................... $ate prepared: / /

Graphics brief form

6ob description: &lient 8uantity: 'toc# (paper) 'cans/logos/photos (re1uired) $ate: Tel: 7obile: P7' colour/s Project si9e: Te.t supplied (signed off as final)

'upplied 5inishing

(tic# if applicable)

:
,ccount number for billing

(eb based version re1uired $elivery date:

(tic# if applicable)

:
;otes:

$elivery details:

$istribution:

.raphic design brief approval &lient (Project 7anager / 'taff member responsible) 'ignature: ................................................................................................................................................... $ate: / / Principal /$irector 'ignature: ................................................................................................................................................... $ate: / / <raphic designer 'ignature: ................................................................................................................................................... $ate: / /