Question What is the purpose of buying the shampoo?

(Effective Advertisement) We can see what are the features that consumers are looking for. So that those improvements we can make in our brands. Also, we would be able to recognize which brand is serving specific needs of customers. We would be able to know what is the preference of customers in urban areas. We can also check the frequency of purchase. We can also know that how many people use the shampoo bought by a person. Frequency of purchase We would be able to know the area where we need to focus more, eg, ads, feedback, shopkeepers

What do you prefer when you buy? (Psychographic segmentation)

How often (Usage and quantity) Influencing factor (Influencer plays a major role here) Do you always ? (Brand loyalty reflects satisfaction with product) What do you consider

This tells if the consumers is brand loyal. We can see if brand image plays any role in buyer behaviour.

This shows where consumers are concentrating while purchasing the product. Accordingly company can work in that area Buying pattern can be understood. We can check whether they buy shampoo with other goods or they buy it separately. We can see if consumers are paying attention towards product info. We can see if consumers buy shampoo for his/her family or only for himself/herself. Also we can check what quantity is required

Where do you generally

Do you check

For whom