INTRODUCTION BY approaching each challenge and opportunity since1837, P&G will continue their success toward the future.

uture. P&G is a global company. It manufacturing nearly 300brands to five billion nearly Customers, it is competing in 160 Marketplaces. They have continuously analyzed and adapted the way inwhich do business Prior to 1988, P&G was based regional organized into thestructure. Todays company is oraginised via the organizationstructure , 2005, the reotganization that places focus onthe global prirorities that they have as a company. P&G started opearting in the balkans in 1992with only three employees, by opening 1St office in romania. Today P&G is presenting in region in 7countries;balgeria, public of maldova,yugoslavia,bosnia, albania, & republic of macedonia.