Modern Luxury

Pre-Production and Production

Client/Job: Roe Events & Lounge - :60 second video
Market: San Francisco

DAY OF SHOOT SHOOT LOCATION:
Friday, March 7 651 Howard Street
Time: 3:00 PM San Francisco, CA



MODERN LUXURY
James Alsup Chicago
Digital Manager
Direct office: 312-274-2567
jalsup@modernluxury.com

Jocelyn Fuller Chicago
Director of Digital Media
Direct office: 312-274-2524
jfuller@modernluxury.com

Ashley Stuparich San Francisco
Account Executive
Direct office: 415-216-0936
Cell: 831-345-0066
astuparich@modernluxury.com

ClLIENT
Roe Events & Lounge
Robert Barrett
Phone: (401)-864-4627
robert@roe-sf.com
651 Howard Street
San Francisco, CA 94105


VIDEOGRAPHER
Sean Krutela
Phone: (650) 464-0185






Modern Luxury
Pre-Production and Production
Client/Job: Roe Events & Lounge - :60 second video
Market: San Francisco

DAY OF SHOOT SHOOT LOCATION:
Friday, March 7 651 Howard Street
Time: 3:00 PM San Francisco, CA



ABOUT THIS PROJECT:
This video will focus on Roe, its recent remodel, and the way the space can be
augmented to meet the needs of any event.

The shoot will take place at Roe. In San Francisco. Roe is a three-level event
space.

The interview questions and the B-roll will form the meat of the piece. Getting
good sound bites will be the key to the video.

The storyboard is attached.

Our interview subjects will be:
Rosemary Mignano, Corporate Event Planner
Erika Johannsen, Bar Manager/Mixologist

Interview Questions:

Rosemary

1. Tell us about Roes recent rennovations.
2. What kinds of events does Roe host?
3. Talk about your catering menu? What are some of the more popular items?
4. What is your Happy Hour?
5. What sets you apart from other venues?

Erika

1. How did you develop Roes signature drink?
2. How does the signature drink embody Roe?

Responses should be brief and exact. Responses should not rephrase the
question, but instead be answered as a full statement. Example responses
below; keep in mind these are just examples of wordplay to help build a stronger
voice over to the spot.

See page 3 for an example:



Modern Luxury
Pre-Production and Production
Client/Job: Roe Events & Lounge - :60 second video
Market: San Francisco

DAY OF SHOOT SHOOT LOCATION:
Friday, March 7 651 Howard Street
Time: 3:00 PM San Francisco, CA



Question:
What sets you apart from other venues?

Bad response: Were close to the Moscone Center. We also updated our dcor
and our menu.

Good response: Roe is a versatile venue that can accommodate any event.
With our newly renovated spaces and updated menu, Roe is equipped to handle
any event.

Mandatory Shot List:
- Main window on ground floor (window has sand dollar curtains)
- Main bar on ground level
- Large mirrors at main and upstairs lounge
- Bar light pendants upstairs lounge
- Orange up lights on exposed brick upstairs lounge
- New Roe sign main entrance
- Floor to ceiling shoot lower level


1. SIow fade from bIack to Iogo. 2. Shots of inside of Event venue -- sIow
dissoIves between Iocations inside.
3. Interview with manager - comment on
proximity to Moscone center and remodeI.
5. B-roII of MixoIogist making drink. Match
diaIogue with drink preparation.
6. Kitchen footage. TaIk about fIexibiIiy of
menu.
Roe February 2014
4. Shots of inside of Event venue -- sIow
dissoIves between Iocations inside.
7. B-roII of servers and food. Chef audio
discussing training or menu inspirations.
8. More b-roII of venue w/music under-
neath.
9. Another interview with manager, discuss
fIexibiIity of venue
10. More manager text audio. B-roII of
event.
12. Logo before fade to bIack
Roe February 2014
11. Video of group enjoying themseIves;
incIude shot of DJ booth with or without
DJ