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    champ1909
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    Facebook has over 1 billion users and makes money primarily through targeted advertising. However, maintaining such a large user base is resource-intensive and monetizing all users through advertising alone may not be sustainable. Additionally, Facebook faces challenges regarding user privacy and frequent changes to its terms of service. As the company looks to expand internationally, it must determine the best strategy to overcome barriers entering new markets while avoiding the risks of moving too soon or late.

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    Facebook has over 1 billion users and makes money primarily through targeted advertising. However, maintaining such a large user base is resource-intensive and monetizing all users through advertising alone may not be sustainable. Additionally, Facebook faces challenges regarding user privacy and frequent changes to its terms of service. As the company looks to expand internationally, it must determine the best strategy to overcome barriers entering new markets while avoiding the risks of moving too soon or late.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    33 views9 pages

    Group 13 Facebook Case

    Uploaded by

    champ1909
    Facebook has over 1 billion users and makes money primarily through targeted advertising. However, maintaining such a large user base is resource-intensive and monetizing all users through advertising alone may not be sustainable. Additionally, Facebook faces challenges regarding user privacy and frequent changes to its terms of service. As the company looks to expand internationally, it must determine the best strategy to overcome barriers entering new markets while avoiding the risks of moving too soon or late.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    Facebook Takes Over the Web

    Presenters: Kyle Ervin, Ari Fries, Michael Gavencak, Avra Liakounakos

    Introduction

    Facebook: social networking platform Has over 1 billion users! Learn as you go philosophy = reputation challenges Foreign market penetration and growth challenges

    Business Model

    Primary model: Precise targeting advertising Secondary model: API to leverage gaming companies Potential opportunites: music, television, ad network, gifts

    Business Model Concerns

    Resource Cost: Huge user base consumes resources rapidly

    Hunt vs Hike: Challenge in monetizing users


    Is ad revenue enough?

    User Problems

    Privacy problems: Data sharing features, 3rd party hijacking

    Feature deployment: Why opt-out?


    Terms of service: Changes frequently!

    Potential Solutions

    Privacy problems: Provide central privacy management tool Feature deployment: Use opt in! Terms of service: Develop long term strategy change less!

    International Expansion & Problems

    How to proceed? Hurdles to overcome: crossing the border Current traction: crowd sourcing localization, games

    International Risk

    When to expand: Primary factors for succesful entry International paradox: Too soon or too late? Firms at risk: Business model able to traverse?

    Thank you!

    Questions?

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