ZENITH

International Journal of Multidisciplinary Research Vol.2 Issue 8, August 2012, ISSN 2231 5780

COMPARATIVE STUDY OF LIFE INSURANCE POLICIES WITH UNIT LINKED INSURANCE POLICIES- AN INVESTORS PERCEPTION AN EMPIRICAL STUDY
H.RADHIKA*
*Assistant Professor, Department of Business Management, Badruka College P.G. Centre, Kachiguda, Hyderabad Andhrapradesh, India.

ABSTRACT Savings have become a necessary and important thing in the current situation ,people are interested more in insurance for investments apart from their investments in shares, jewellery, bonds FDs etc.. as they become conscious about life security and also for other purposes like high returns, tax benefits etc.. Due to liberalization of insurance sector many private firms have entered and capturing the market with various instruments and the investors also got an opportunity to choose their basket of investments by considering various factors which are suitable for their risk bearing capacity. The present paper throws light on the saving and investment pattern of investors and the factors considered for choosing investment in life insurance and ULIPs and comparing life insurance policies with ULIPs under various aspects. KEYWORDS: Factors considered, investor perception, Traditional life insurance policies, ULIPs.

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