Identify the brands as in consumer linking capacity, by investigating its strategies with respect to consumer behavior concepts.

Consider your team to be a mix of creative minds, brand managers and marketing experts. You have to come up with a new campaign of the brand for spring 2014. The broad objectives to be achieved by this new campaign are Enhance the brand performance!!! The campaign itself should be much more effective than the previous one in terms of cutting through the clutter may be, more clarity in product positioning, novelty element or any reason under the sun as long as you can justify...justify!!!!! Keep in mind that you will have to carry forward the same position and perception and only enhance it and improve its linking capacity. The overall objective can be summarized as a new campaign with improved consumer linking capacity. Deliverables o A 1 page proposal stating your brand choice and reasons for the choice. (Brand must be operating in Pakistan)

o A written write up of 10 pages followed by a viva. o A class presentation of 20 mins..Showcasing your pitch to the decision makers, advertising campaign with all the creative drama that you can include to glue and convince you audience. o Be as professional and as persuasive as possible Grading You will be graded on the basis of your creativity and viability of the solution that you will come up with for the above stated task. All deliverables have to be submitted in time. All members have to be present for the viva and the presentation.