Building Global Pharmaceutical Brand

Indian Pharmaceticaul Industry

A highly organized sector The Indian Pharma Industry in India ranks very high in Third World countries Globally the Indian pharmaceutical industry ranks
4th in terms of volume (with an 8% share in global sales) 13th in terms of value (with a share of 1% in global sales)

It produces 20% to 24% of the worlds generic drugs (in terms of value). The Indian pharmaceutical sector is highly fragmented. Outsourcing Opportunities

Indian pharmaceutical industry has tremendous potential to grow from the current levels

Emcure The Brand

Emcure Pharmaceuticals Ltd. was founded by Mr. Satish Mehta in 1983. Emcure is recognized for its world class R&D center. Preferred outsourcing partner for some of the largest MNCs both in India and Global markets. Today, the Emcure brand stands for quality, competitiveness and transparency. These values have stood us in good stead to carve our image in the industry and build long-term sustainable relationships with our partners.

MARKETING APPROACHES

Acute Medicine Short Term Daily change in the brands Substitutes Doctors & Chemist Opinion Leaders

Chronic Medicine Long term Brand Significance Doctors Opinion Leaders

Core Model

Super Core Model

3 trends in pharma branding that will impact the industry over the next five years
Branding Goes Mobile Patient-generated content grows The brand is the experience and marketing is a service

What I can bring it to the table?

Brand Strategy Product Positioning Feeling Bond between medicine & Patient Events & PR Xplode - Tactical Launches Orofer Open forums Thematic events for other chronic medicine Online & Digital Xplode Social Media, Mobile Orofer Brand Associations Xplode Orofer Web portal for Emcure - We care for you Sales Support

Brand Evangelism

What can Brand Evangelism do for you?

Create a marketing strategy for building meaningful Customer Relationships across audiences Help identify your brand evangelists and provide tools for them to sing your praises Allow you to use general advertising as a start-off point for starting a two-way, multi-pronged dialogue and connectivity among brand evangelists and influencers

Take advantage of online (interactive) marketing beyond a website to impact actual usage and grow
market share

Thank you
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