Prepared by: Michael John Natabla

Perception
It is how people Select organize interpret

respond

retrieve

to the information from environment

Factors influencing Perception

perceiver

The person who perceives the target

Factors that influence the perceiver

Past
experiences

Needs or motives
Personality

Values and attitude

person, object, or event that is perceived by another person

Factors that influenced the target

Repetition or novelty motion size

contrast
intensity

Figure group separation

Situation

A surrounding environment that affects the perception.

Factors that influence situation

time Work setting Social situation

PERSON PERCEPTION:

Making Judgments About Others

Attribution Theory

When individuals observe behavior, they attempt to determine whether it is internally or externally.

Fundamental Attribution Error

The tendency to underestimate the influence of external factors and overestimate the influence of internal factors

Self-Serving Bias

The tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors.

People selectively interpret what they see on the basis of their interest, background, experience, and attitudes.

Halo Effect

Drawing a general impression about an individual on the basis of a single characteristic.

Evaluations of a persons characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.

Stereotyping
Judging someone on the basis of ones perception of the group to which that person belongs.