Contents

Our Visit to Jang Group of Newspaper ..................................................................................................................4 Dedication ...............................................................................................................................................................5 Acknowledgment....................................................................................................................................................6 Abstract ...................................................................................................................................................................7 Introduction and History ....................................................................................................................................8 Company Hierarchy ............................................................................................................................................9 Editor ...............................................................................................................................................................9 Sub Editor........................................................................................................................................................9 Resident Editor ................................................................................................................................................9 Magazine Editor ..............................................................................................................................................9 News Editor .....................................................................................................................................................9 Columnist ..................................................................................................................................................... 10 Reporter ........................................................................................................................................................ 10 Photographers ............................................................................................................................................... 10 Mission statement ............................................................................................................................................... 11 Goals .................................................................................................................................................................... 11 SWOT.................................................................................................................................................................... 11 Strengths: ......................................................................................................................................................... 11 Weakness ......................................................................................................................................................... 11 Opportunities ................................................................................................................................................... 12 Threats ............................................................................................................................................................. 12 Market Plan ......................................................................................................................................................... 12 Competitor analysis ......................................................................................................................................... 12 Express news ................................................................................................................................................ 12 Nawa-e-waqt ................................................................................................................................................ 12 Dawn ............................................................................................................................................................ 13 Market segments ................................................................................................................................................. 13 Demographic .................................................................................................................................................... 13 Geographic ....................................................................................................................................................... 14 Psychographic .............................................................................................................................................. 14 Behavioral .................................................................................................................................................... 15

Target market ...................................................................................................................................................... 15 Product plan......................................................................................................................................................... 16 Product ............................................................................................................................................................. 16 The News ...................................................................................................................................................... 16 Sunday Magazine ............................................................................................................................................. 16 Mag Magzine .................................................................................................................................................. 17 You Magazine .................................................................................................................................................. 17 Akhbar-e-Jahan ................................................................................................................................................ 17 Waqt ................................................................................................................................................................. 17 Price.................................................................................................................................................................. 17 Place and Promotion ....................................................................................................................................... 18 Sales ................................................................................................................................................................. 18 Sales methodology .......................................................................................................................................... 19 Production Process .......................................................................................................................................... 19 Review.................................................................................................................................................................. 20 Feedback of customer....................................................................................................................................... 21 Reasons for success .......................................................................................................................................... 21 Lesson Learned .................................................................................................................................................... 22 Appendix .............................................................................................................................................................. 25

Our Visit to Jang Group of Newspaper

Dedication
We dedicate our project to the creator of Arz-O-Sama, The Almighty Allah who has created the earth, seven skies and everything in this universe. This project is dedicated to that personality, who is the reason for creating this world, The most honest, the most truthful, the most just, Rehmat-e-Dojahan, Mehboob-e-Khaliq-e-Kon-OMakan, Nabi-e-Akher-o-Zaman our most respectable Prophet Muhammad (PBUH). We dedicate this project to our most respectful and humble course instructor Madam Sarwat Kazmi. We dedicate our project to our parents and family members. We also bestow our project to each member of our group.

Acknowledgment
To begin with the name of the Creator & Owner of each and every thing in this universe, the most Gracious and the most Merciful, acknowledging Almighty Allah who started His Holy Book with the word of Iqra. Thanking the Lord of whole universe who empowered us to do this project. Expressing deep gratitude to our parents, without their prayers, invigorating courage and stimulating support we have had never been able to be at this juncture. We are also gratified to our respectable course instructor Madam Sarwat Kazmi who has been available at every hour of our need. And last but not least, we are cordially thankful to our fellow members with whom efforts and cooperation this project came into existence. We are all indebted to each other for continuous endeavor and devotion to our goal and as an upshot we have been able to bring our dream into reality.

Abstract
Due to rapid changing in the global world Paper Media is experiencing a fast pace in context of delivering fast, on time and correct news. The JANG group is the countrys largest and oldest known newspaper with largest distribution network within and outside the country. In this project, we give a brief History of the company and analyzed all components of their marketing management strategically and critically keeping the competitors in the mind and other business environments and also forecast the futuristic approach of JANG group of newspapers in Pakistan. As JANGs strategy is to be the countrys leading newspaper so they need to keep regulating and changing the policies accordingly. Then, the certain segments and its target audience is briefly discussed in terms of demographically, psycho graphically and geographically. Through its employee hard work and oldest brand name, it has increased market share and is still trying to increase it more day by day as it is effectively targeting customers of all areas. They are offering their product lines with efficient pricing and affordable prices that can be read for people of all ages and all cultures. They provide advertisements in their newspapers and magazines that attract the customers to increase its overall sales and services. This is all done through effective distribution channels and value chains that creates a sense of Easy availability to the customers

THE JANG GROUP OF NEWSPAPER.

Introduction and History Group of Newspapers belongs from the group is a subsidiary
of Independent Media Corporation. It has its headquarter in Printing House, Karachi. It is one of Pakistan's largest groups of newspapers and the publisher of the Daily ,The News International, Mag Weekly, and Awam etc.

group was established in the mid of 19th century and the

newspaper was first published in 1939.Mir Khalil ur Rehman was the founder of the group and his son, Mir Shakil ur Rehman, is the present head of the business house based in Karachi. At first group published its newspaper in all main cities like Karachi ,Lahore ,Quetta and Islamabad but after sometime they spread their network all over the country including all major and minor cities of Pakistan. It is the only sound Pakistan newspaper which is also published form outside the country in London.

has the largest circulation in Pakistan. It is the first newspaper which used computerized Urdu
calligraphy in Pakistan that had a large impact on Urdu journalism. Other newspapers influenced by its popularity, also began to use computers like Nawa-i-Waqt, Mashriq and Musawat are also using computerized calligraphy. For the strict economy of space, puts more and more headlines on the front page. Their text is carried to the inner pages. wants to make their magazines and children section eye catching and much creative as they can. This style is now being adopted by all newspapers of the country. Its photo coverage of local, national and international events is remarkable and praise worthy. Considering its large circulation, has shown tremendous growth and is financially strong as well as pays better wages to its large editorial staff and many employees. is the first newspaper which introduced a weekly magazine on Fridays and now all national dailies publish weekly magazines of Fridays. It goes to the credit of that newspapers took their roots and followed them in the low class people. is also the first to produce separate colored editions consisting of articles on youth, women, children and political affairs.

Company Hierarchy
Hierarchy of editorial department of Jang Group of newspaper is:

Editor
The editor is a very important helper in public relations. The editor (whose title might also be managing editor or editor in chief) has overall responsibility for the publication's content. Below him, depending on the periodical's size, are subject editors who are assigned to specific beats (often called "departments"). These editors oversee the content for their departments. Sometimes each editor has additional staff, such as reporters, freelancer writers, photographers, copy writers, copy editors, etc.

Sub Editor
Sub-editors, or 'subs', check written text before it is published in newspapers, magazines and on websites. A sub-editors, work typically includes making sure articles are accurate and do not break laws such as libel and copyright. He checks any queries with the reporter or journalist and re-writes articles if necessary to make them clearer or shorter and making sure articles follow the publications house style.

Resident Editor
Resident editor is the person who performs the functions of an editor of a newspaper at a centre other than the one from which the newspaper has to be published

Magazine Editor
Newspaper and magazine editors manage editorial staff and their newspaper or magazine business, and direct the preparation of articles for the newspaper or magazine.

News Editor
The News Editor is one of the most important persons who plan a daily newspaper. His role in any newspaper office-whether it be weekly or daily-is all pervading. He is responsible for a steady and continuous inflow of up-to-the-minute news into newspaper office. Although most of the news supplied is a mechanical process covered by daily routine, but like all machinery of news gathering, the news editor is responsible for watching its smooth functioning. The news editor keeps a careful eye on the routine side of his news collection as well as on the other side of his work or the news desk which calls for more imaginative emulation.

Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs.

Reporter
A reporter is a type of journalist who researches, writes, and reports on information to be presented in mass media, including print media (newspapers and magazines) and digital media (such as online journalism). Reporters cultivate sources, conduct interviews, engage in research, and make reports. The information-gathering part of a journalist's job is sometimes called "reporting," in contrast to the production part of the job such as writing articles. Reporters may split their time between working in a newsroom and going out to witness events or interview people. Reporters may be assigned a specific beat or area of coverage.

Photographers
News photographers also called photojournalists, photograph newsworthy people, places, and sporting, political, and community events for newspapers, journals, magazines, or television.

Hierarchy
Editor

Sub Editor
Resident Editor Magzine Editor News Editor Columnist Reporter Photograher

Mission statement
To be the leading newspaper in Pakistan

Goals
To get the highest circulation share To be the paper with highest printing quality To improve its share by grabbing the new opportunities through telemedia.

SWOT
Strengths:
The major strength that has been considered by the Jang group is that they claim that they have more readers than any other newspaper in the market. They claim this because they are in business long before Pakistan came into being. The second major strength that this group possesses is the customer retention. They claim that their news is true and free from the spices and crunches that other newspapers add in their news The third strength is their quality maintenance. They have the claim that they have not only maintained their quality of printing and other services but have grown substantially. This newspaper has the edge over its competitors because it gets the majority of the government ads and news. In the news paper industry the news paper having major and more adds from government are ranked higher. They also claim that they the most efficient and wide distribution, and they claim this point as their strength.

Weakness
During our interview we asked from different people about the weakness about the organization but nobody was initially ready to

share this. But eventually we came to know from the marking manger that they are facing a problem in their printing press and machinery. They have this problem due to flood in the previous year and that affected the machines greatly. But he also said that they are working on this and will cover this very soon.

Opportunities
The opportunity this group have in the telecom industries, they are of the opinion that as the practice of newspaper reading is declining so they are searching attractive opportunities in telemedia sector.

Threats
Government is the ultimate threat to this newspaper. The reason is that this government is giving ads to it the next government may not continue the same practice, in another way government can highly influence and it can even force to stop the operation at once.

Market plan
Competitor analysis
Following are the major competitors of the Jang group

Express news
The Daily Express, founded on 3 September, 1998, is one of Pakistans most widely circulated Urdu language newspapers published by Century Publications, a Lakson Group subsidiary. It is published simultaneously from Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala, Sargodha, Rawalpindi, Rahim Yar Khan and Sukkar. As the market share of the news companies is represented by their circulation so the express news pose a major competition by having the claim of 24% circulation share.

Nawa-e-waqt
Nawa-i-Waqt is an Urdu daily newspaper in Pakistan. Nawa-i-Waqt started its publishing on March 23, 1940 under the leadership of Hameed Nizami. The tradition is continued by his brother Majid Nizami. Nawa-i-Waqt is one of the largest circulating newspapers in the country. The newspaper frequently publishes controversial articles

and has been notable in openly supporting nationalism. It had a special position in Pakistan's media, as the most respected publication in URDU, with firm and constructive views, and excellent news coverage. The circulation share of this paper is 16% and is posing a second most tough competition to Jang now a days.

Dawn
Dawn is Pakistan's oldest and most widely read English-language newspaper. One of the country's two largest English-language dailies, it is the flagship of the Dawn Group of Newspapers, published by Pakistan Herald Publications, which also owns the Herald, a magazine, the evening paper The Star and Spider, an information technology magazine. It was founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, British India. The newspaper has offices in Karachi (Sindh), Lahore (Punjab), and the capital Islamabad, as well as representatives abroad. As of 2004, it has a weekday circulation of over 138,000. The CEO of Dawn group is Hameed Haroon, and the current editor of Dawn is Zaffar Abbas. Dawn news is regarded as the oldest English newspaper of the country. Out of the 2% English newspaper readers Dawn news has the highest number of readers on daily basis. Dawn news more specifically is providing The News the highest competition and is among the strongest competitors of The News.

Market segments Jang group has segmented its market on different basis. Following are the main markets that
have been targeted by the Jung group. Demographic On the basis of age it has identified its market of teenagers and young children, who are extremely eager to learn and read interesting news which is eye catching for them. Jang news and The News have kept them both in mind and has targeted this segment with the magazine named US and Disney. For the children they have a special page in the news paper of Thursday in Jang News. The newspaper favors everybodys interest and provides interesting informational articles.

On the basis of gender it has identified the segment of women and has targeted this segment with YOU magazine. YOU magazine is featured for fashion ad lifestyle.

MAG and Akhbar-e-Jahan is As fashion and short stories with women kind. Besides this there is

also of great interest of women. little gossip is the signature of a special page in the news

paper once in a week. It has certain panel discussion reviews regarding women issues and rights. Geographic To target the people of different areas of Pakistan Jang group has initiated a special page that is inside the front page, on this page the local as well as provincial news of the publishing province are published i.e. the Jang that has been published from Rawalpindi will contain the news from the province of Punjab. Jang news has named these pages as SHEHR KI AWAZ and City News in The News. Such type of news benefits the local residents who are likely to know whats going on in the city around them. This type of segmentation also gives a sense of importance to the people reading the paper that they are also valued. Psychographic

Jang groups also segments there markets on the basis of social classes on economical basis. They
segment there market on the following class basis and aim to target them successfully: Lower Middle Class Middle Class Upper Middle Class Upper Class

It is necessary for reading a news paper that everyone should be literate and eligible to read. So a person who is able to read belonging from any class can benefit from it.

The lifestyle of people who have close contact and interest of being aware of everyday world are also segmented. Either they can be culture- oriented, sports-oriented or outdoor oriented. Sports oriented people can enjoy the everyday sports news in the news section. Whereas culture oriented people are more interested in showbiz and cultural news featured in the newspaper. The personality can be of any type on the basis of which the market can be targeted. Behavioral The occasions are regarded of great importance through which the people are attractively segmented. Like a special edition is published on days like Eid, Ashura Muharram, and Independence Day etc to make people aware of the importance of these days. Such supplements make readers eager to know what occasion is it either regular or special. The users are mostly the regular users who use the product on daily basis. The loyalty status is even high which mean there is absolute loyalty. Most of the people are desirous and intended to buy Daily Jang due to its increasing credibility. The attitude of people is also positive and enthusiastic as we have seen that there are fewer complaints found from the readers.

Target market
All sorts and types of people seek and need information and news every day, people need news to get information about the current affairs, current situation of the province and in the cities, there are classified ads for the need of people, women can get information about showbiz and the topics of their

interest, youth can get information about the current and upcoming trends and fashions and about the sports. As the newspaper caters the needs of all sorts of people so we can easily conclude that this newspaper targets all the people and all segments.

Product plan
The products are initiated and launched with proper product planning. The creative team sits and design and plan a product. Initially an idea is discussed with the major stakeholders and after careful analysis and findings the product is designed and then launched. In the product planning stage the company top managers have the greatest influence over the decision and according to the marketing personnel the majority of planning is done on the headquarters and then the design and idea is forwarded to the regional managers and employees. In the process of planning a product the only the top level managers have the greatest influence that means that they have the traditional ways of management. The products are planned at the top level and then communicated to the people lower in the hierarchy.

Product
As we all know that the product is the mix of tangible things with which tangible or intangible services are associated. Simply it is the object that sellers sell in the market to satisfy the needs of the customers. Jang group of newspaper have many products that they have designed to satisfy the different needs of its customers; The News On e of the most circulated English newspaper in Pakistan. It is considered as the trustworthy source of news, columns and discussions. Sunday Magazine Magazine that is published every Sunday containing the overview of the important events like politics of the weak, sports event of the weak.

Mag Magzine A complete fashion magazine, including the details of new styles, fashions etc, a section about the physical health etc, a little bit about the music and showbiz. You Magazine A womens magazine that have been published for the problems, rights and trends and fashions of the women.

Akhbar-e-Jahan An Urdu magazine that is published once a month and contain multiple issues, politics, sports, a fashion section and a portion of novels and short stories. Waqt It is daily Urdu newspaper published in Lahore.

Price
Price is the monetary return of the product. It is the money that the customer pays in exchange for the products that are needed. News paper prices can be divided into two different types i.e. one that is charged to the end readers and charged to the people which the newspaper. The end subsidized rates because the newspaper is Rs 35 but in Rs 10, its because the and the prices set by the forces the second to those which is want to publish something in readers are charged with the cost of one copy of the market it is available for only affordability of the customers like supply and demand in the

newspaper industry. On the other hand the second type of the price depends upon the size of the material that a customer wants to published, a classified add can be as cheap as for Rs 350 only but an ad of half page on the ROP can be as costly as 3 million a day.

Place and Promotion

As newspaper is needed in almost every corner of Pakistan so the availability of the newspaper in each and very demanding village of Pakistan. To do so company when prints all the copies, sell these to the hawkers and distributing agencies, the hawkers distribute the newspaper to the households and the offices and the agencies distribute the paper to the remote areas of the country. The major mean that is used for the distribution of the paper is road transport.

While answering the question about the promotion of the paper, one of the employees of marketing department answered us that we need no promotions because our credibility and our papers themselves are our promotions. Our papers circulation share is one of the key elements in our promotion, the more the circulation of the papers, the more the promotion.

Sales
The sales occur at massive scales on daily basis. As there is huge credibility and popularity of the newspaper the sales is even carried on high scale. Jang Groups have a high market share and therefore have extensive profits. The major sources of profits are the daily ads and classifieds that are published provide high ratios of earnings to the company. Besides the huge profit the company also has to pay a certain amount of tax to the government which is known as sales tax. The percentage sales tax paid by Jang Groups in the year 2010 is 32% of the total earnings.

Sales methodology
The sales methodology which is acquired by Jang groups is either direct selling or selling through different intermediaries like hawkers, news agencies and shops. Direct selling is made by providing people newspaper directly from the press. They can get it from there at any time. Such methodology is used by the hawkers themselves who intend to sell them. Hawkers are the most frequent way of selling the product. As they provide daily delivery at the door step. Hawkers keep their own commission as well which helps them in earning their living. There is a Hawkers Union as well which deals with the rights and demands of the hawkers and their fulfillment. Certain stationary shops are also provided with the newspapers and the buyers can get them directly from there. These shops are a sort of archive also because newspapers which are even old can be bought from these places.

Production Process
Jang Group Production Process starts with buying of raw material i.e. White Paper, Inks (colored or black both). The White paper is further converted and colored into blue then yellow and processed added to paste news on the newspaper black and white. The newspapers are proceeding through machines.

Review
Jang group of news paper started their business long before Pakistan came into being under the leadership of Mir Khalil ur Rehman. At the moment after almost 70 years of operations and

circulation it has got the major circulation share of the entire newspaper industry. The major strength is that they are the most ancient group besides they have maintained and improved the quality of paper and the reliability of news in great deal. The major competitor in their industry are the daily Express and daily Nawae waqat. But still it is the majority share holder they find some problems in their urdu printing press and they see it as the major weakness besides they see the telemedia as a major and most profitable opportunity in their business. This group has successfully segmented their market on the geographic, demographic, psychographic and behavioral basis as well, and they have targeted these segments with a well balanced and highly profitable business profile. Business planning is done on their top level which means that they follow a traditional culture for creativity and expansion of their business. The lower level employees are not that motivated and encouraged to take the initiative or bring in new ideas for the betterment and improvement. They have a number of different papers and magazines in their profile to target the different segments of their customers like they have Mag weekly for the fashion oriented people etc. they are of the opinion that their papers are their best promoters and they no need of extensive promotion. As news is needed in almost every city and village of the country so they do the intensive distribution for the distribution purpose they have hawkers and the agencies who buy the papers and then distribute then throughout the country, and sales are on greater basis cause of the wide range of the demand and the highest credibility of this paper.

Feedback of customer The major feedback is from the customer who published their material in the paper or magazine, this type of feedback is taken on line and is catered there too. The overall feedback of the general customer is very good about their work because the customer gets reliable and true news and picture of the current affairs. And it is the positive response of the customer who award this group with the highest share of the entire industry.

Reasons for success Credibility Highest circulation share Being balanced and unbiased paper Expert and experienced human resource

Lesson Learned

Samiya Kazmi
As an observer and a critical visitor to the Head Office of Jang Groups Rawalpindi I learnt after viewing the regular environment that the workers provided an ease to the visitors so they might feel comfortable and spread a positive word of mouth regarding the organization. The information that was provided to us was really helpful and I personally got really impressed from both Mrs Rubina Shaheen and Mr Ehtisham. Mrs Shaheen provided us with all editorial and newspaper related information where as Mr. Ehtisham was a great help in letting us being aware of the marketing sector and the classified department of Jang groups. The foremost that I learnt from there was that the companys long term credibility leads to h igher sales and profitability.

Wajiha Asad
Jang Group of Newspaper provides solid grounded news to their readers made them aware and well informed about their surrounding and provide balanced and unbiased news to their readers. They have achieved economies of scales in the business due to their high readership. Although this organization is well known and well establish leading organization of Pakistan but many of the thing have to be change. Their old assembling system, paper quality, & printing quality

should be improved and they should bring innovation in their projects. New technologies should to installed and remove old aged machinery.

Ramsha Mumtaz
After visiting JANG group of newspaper I have learned that it is very easy to get a newspaper daily at a cheaper rate and make ourselves aware of the world around us but we never think much about the process it went through, a number of employees working day and night on their different tasks to make the newspaper remain successful and sustain its brand image. The Workers that are working in the printing press are doing a tough job because they are facing a lot of noise pollution during the newspaper printing as well as they are working with toxic paints in printing that is harmful for their health. The organization culture of JANG is not much strong. Each employee only knows his job and his work without having any knowledge about performing other tasks. The innovation that a newspaper company should have is comparatively less.

Syed Waqas Shah

The organizational tour of Jang group was a new experience for me . It allowed me to get an insight of the organizational culture and their operations. The major and the most astonishing thing for me was that though we live in such a trendy and rapidly changing era these organization still work and follow the traditional ways of management. It allowed me to get the knowhow of the printing of news paper and how a news is gathered analyzed, phrased and then proof read and then is published.

Wajiha Maqsood
We visited Jang news & The News office. We were 6 group members working on single project. We had meeting with their employees i.e. editors, reporters, marketing department employees & other workers. They all are good in their fields. We have seen their whole Rawalpindi office. We saw their press from where news paper comes out in shape from machines. I saw their press machinery, all of their raw materials used in newspapers. Their machinery is not updated. Their paper quality is not as good as their competitors. Their organization is very vast and they have many offices in Pakistan. Their environment is stable because nobody is interested in any sort of changes & their culture is very weak .employees have least interaction with each others. They sell their paper in cheap rates to hawkers & distributers. There is no hustle bustle in their office.

Employees do their own work & nobody interfere in others work. Their employees are capable in their fields. They have feedback box but they dont check that. Overall it was a learning trip & their office environment is satisfactory.

Muhammad Hamad
The project on the Jang group of newspaper opened the doors of new experience and information. It was of great surprise to me when I came to know that this organization is still managed and operated through traditional ways and rules of management. The visit to the printing press was a new experience and came to know about all the information about the production process. On the other hand this project allowed me to apply the information of marketing management to the organization.

Appendix