Kaylene Kessler Media Consultant Kessler Marketing 11 Stoney Lake Bay Winnipeg, MB R3W 1L1 March 10, 2014

Kenton Larsen PR Instructor Red River College Exchange District Campus 160 Princess St. Winnipeg, MB R3B 1K9 Dear Kenton, Ive enclosed the proposal for NightOwl, Nocturnal Animals Take Flight, an advertising and public relations campaign for NightOwl Magazines launch. The launch will take place at the Creative Communications Magazine Trade Fair. This campaign aims to successfully launch and sell NightOwl Magazine. The proposal outlines steps that NightOwl Magazine will take to have a successful launch at the trade fair on April 4, 2014. It explains how NightOwl will encourage our target publics to buy our magazine, build a database of people interested in our magazine, harness PR and publicity to reach potential readers, and get people talking about our magazine. Nocturnal Animals Take Flight includes many promotional strategies for before, during, and after the trade fair. Thank you for considering our proposal. I will call you on Monday, March 20 to arrange a meeting. Dont hesitate to call before then with any questions you may have. Sincerely,

Kaylene Kessler (204) 799-4655 kaylene.e.kessler@hotmail.com