Nederlands

Instituut

Athene

Netherlands Institute at Athens

The Netherlands Institute at Athens invites you to the fourth part of the new cycle of discussions that will be organized this year entitled

Athens, modern capital and historic city

New challenges for heritage management The central theme of this cycle is the city of Athens and its heritage assets, which are discussed on the basis of an interdisciplinary approach by researchers and professionals from Greece and abroad. Please note that the discussions will be in English.

Session 4

Managing Athens as a tourism destination 1914-2014: State intervention, Social Practices, and Contemporary Challenges
Tourism and the State: the emergence of a modern phenomenon 1914-1950 Dr. Angelos Vlachos, historian Athens as the post-war capital of Greek tourism Dr. Michalis Nikolakakis, sociologist Strategic marketing for culture: the case study of Athens Dr. Eleni Mavragani, cultural and tourism marketing

Moderator: Dr. Ioannis Poulios, cultural heritage management & sustainable development advisor

The event will take place on Monday, 7th April 2014, 7:00 p.m., at the Netherlands Institute at Athens, Makri 11 Makrygianni (Metro Akropoli). The discussions are open to academics, professionals and Master/PhD students who are actively involved or interested in cultural management and the city. Yet, because of the limited number of seats available, please inform us on your participation until Thursday, 3rd April by sending an e-mail to lo@nia.gr or by calling 210-9210760 (Monday to Friday, office hours 10.00 a.m. - 4.00 p.m.).

M a k r i 11, 117 4 2 A t h e n e, G r i e k e n l a n d 11, 117 4 2 , Tel.: +30 210 92 10 760-1 Fax: +30 210 92 10 770 E-mail: nia@nia.gr Website: www.nia.gr