4/11/2011

HERITAGE TOURISM &

MUSEUM MANAGEMENT
LESSON 1: INTRODUCTION TO THE COURSE
Dr Christina Bonarou Alexander Technological Educational Institute of Thessaloniki, Greece
bonarou@gmail.com Department of Tourism Management

Course description
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Introductory course for students from various

academic fields;

Explores the theory & practice of heritage tourism
as a socio-cultural & economic phenomenon;

Discusses the principles & practices of
contemporary museum management;

Emphasizes on critical issues from both the hosts &
guests perspectives, locally & transnationally.

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Learning objectives
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To illustrate the complexity of “heritage” and

heritage tourism;

To outline the challenges of conserving, managing
and marketing heritage tourism;

To explore the changing dynamic of contemporary
museums and provide an overview of the tasks and
duties for managers in all areas and levels of the
institution;

To highlight, through case studies, critical issues
regarding heritage tourism & museum management.
Heritage Tourism & Museum Management 2011-2012 / Lesson 1

Major topics to be covered

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Introduction to tourism and heritage tourism;

Heritage tourism supply and demand;

Heritage tourism impacts;

Heritage management & marketing;

Quality & sustainable heritage tourism framework;

Mission, functions and structures of contemporary
museums;

World Heritage and the role of UNESCO.

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Teaching methods
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Lectures (PowerPoint presentations)

Case studies

Class discussions

Video/DVDs

Small group projects

Individual assignments

Student presentations

Heritage Tourism & Museum Management 2011-2012 / Lesson 1

Course material
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Lectures’ PPT presentations (uploaded to the

lesson’s webpage at www.tour.teithe.gr)

Educational material in a digital format
(CR-ROM)

Reports

Studies

Surveys

Journalpapers

E-handbooks etc.

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Assignments, exams & grades

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Grades will be determined as follows:

Small group project (2-3 persons) + PPT
presentation: 30%

Individual assignment (short essay): 30%

Final exams (multiple choice questions): 40%

Subjects, guidelines and important dates for group

and individual assignments will be announced within
the next 1-2 weeks.
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Basic bibliography
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Richards, G. (1996, ed.) Cultural Tourism in Europe,

CABI, Wallingford.

Timothy. D. & Boyd, S. (2003) Heritage tourism, Harlow:
Prentice Hall.

Lang, C., Reeve J., Woollard, V. (2009, ed.) The
Responsive Museum, Hampshire: Ashgate Pub. Co.

Sigala, M. & Leslie, D. (2005, ed.) International Cultural
Tourism: management, implications and cases, Oxford:
Butterworth Heinemann, Elsevier Science.

The Open University, U.K. Units:“What is heritage?” &
“World heritage” http://openlearn.open.ac.uk
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Library of ATEI of Thessaloniki: www.lib.theithe.gr

How to search in the english version of the library catalog
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Heritage Tourism & Museum Management 2011-2012 / Lesson 1

Library of ATEI of Thessaloniki: www.lib.theithe.gr

How to search in the english version of the library catalog
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Library of ATEI of Thessaloniki: www.lib.theithe.gr

How to search in the english version of the library catalog
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Library of ATEI of Thessaloniki: www.lib.theithe.gr

How to search in the english version of the library catalog
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ScienceDirect (Elsevier): http://www.sciencedirect.com

How to search in one of the largest online collections of published scientific research in the world
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ScienceDirect (Elsevier): http://www.sciencedirect.com

How to search in one of the largest online collections of published scientific research in the world
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ScienceDirect (Elsevier): http://www.sciencedirect.com

How to search in one of the largest online collections of published scientific research in the world
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ScienceDirect (Elsevier): http://www.sciencedirect.com

How to search in one of the largest online collections of published scientific research in the world
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Free access (download) from the PCs inside the ATEITh

(e.g. lab 107, lab 108, library)

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Directory of open access journals:

http://www.doaj.org
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Questions?
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Dr Christina Bonarou
E-mail: bonarou@gmail.com
Office 2, Tel. 2310 013562

Office hours:
Wednesday, 10.30-12.30

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