As of July 17, 2012

Why should someone travel to the Philippines?

because

This is not a campaign. It’s the truth.

OUR GOALS
OUR TOURISM
POLICIES

Promote heritage, The overall goal is to develop an

national identity and
sense of unity
Improve quality of life of
the Filipino people
HOW DO WE MEET THESE GOALS?
Develop the country as a
prime tourist hub in Asia
environmentally and socially
responsible tourism that delivers
more widely distributed income
and employment opportunities.
» Develop and market
competitive tourist products
and destinations

» Improve market access,

Favorable image of the
Philippines within the
international community
connectivity and destination
infrastructure
» Improve tourism institutional
governance

Encourage private sector » Improve human resource

participation capabilities

Presidential Communications Development and Strategic Planning Office

 They go all over the country.
Top 10 tourist destinations in the Philippines (2011)

BAGUIO
Laoag Tourist Volume

Tuguegarao
552,497

Ilagan
NCR
San Fernando
ZAMBALES Tourist Volume
Baguio
Tourist Volume Dagupan
San Jose
2,727,457
1,176,353 Santa Cruz Calasiao
Cabanatuan
Tarlac
Zambales San Miguel LUZON LAGUNA
San Fernando
NCR Quezon Tourist Volume
City Jomalig
CAVITE Cavite 2,873,128
Laguna Daet
Tourist Volume Batangas Plaridel

1,770,500 CAMARINES SUR

Calapan Legaspi
Tourist Volume
MINDORO Camarines Sur
Sorsogon 2,475,820
San Jose Catarman
Busuanga
Boracay Island
Masbate Calbayog SAMAR
BORACAY ISLAND Kalibo Biliran
Roxas Tacloban
Tourist Volume Antique

908,875 Iloilo CEBU

Bacolod

PALAWAN Cebu Tourist Volume

Maasin
1,918,656
Puerto Princesa Tagbiliran Siargao
Surigao
NEGROS Dumaguete Mambajao

PUERTO PRINCESA Butuan

Tourist Volume MINDANAO Cagayan de Oro

Oroquieta
500,144 Marawi
Malaybalay
Pagadian
Siocon DAVAO
Tourist Volume Davao

730,584 Cotabato
Zamboanga

Koronadal

Presidential Communications Development and Strategic Planning Office

 Our visitors come from all over the world.

Top 10 Markets by Volume

(based on DOT 2011 Tourist Arrival Figures)

For many different reasons.

ion
ss
mi
ial
fic
Of

n
ily
am ds
Business
ven
tio 3,017,099 tourists
g f ien n
r 9.43% Co
an itin

%
df

.31 3,520,471 tourists

Vis

3,917,454 tourists
40.63%
others

Incentives
as of June
40.6 ay

2,143,506 tourists
H o li
3%
d

He
alt
h/M
ed
ica
lR
eas
on
Ed
uca
tio
n

Presidential Communications Development and Strategic Planning Office

 These are our gateways.
International Airports in the Philippines

International Airports

International Airports
designated as Class 1
Principal Airport
Principal Airport
Class 1

Principal Airport
Class 2

Community Airports

International Airports
as ports of entry
for tourists

NOTE: This is only a TOURIST MAP of the Republic of the Philippines. The information contained herein is used only as a functional
tool to provide basic touristic information to travelers and tourists. The same cannot be used as official reference.

Presidential Communications Development and Strategic Planning Office

Tourism is good for the Philippines. It creates jobs.
Total Employment in the Philippines and Employment in Tourism Industries (2010)

10.2% Total
Employment 15% to 20%
in the
TOURISM Philippines
Target contribution in
the total employment of
the country by 2016

Tourism contributed 10.2% share out of the total employment

in the Philippines. 3,694,000 jobs from tourism out of a total
36,047,000 in the whole country

What kind of jobs?

Hotels Passenger Transport Restaurants

Travel Agents, Tour Operators, and Recreation, Entertainment and

Tourist Guides Cultural services

Not to mention, it generates revenue.

$ 2.9 BILLION
($ 2,993,970,000)
in 2011

Presidential Communications Development and Strategic Planning Office